The Corporate Gifts Company | Business Gifts Blog

Inevitably, business buyers are getting increasingly younger and the existing markets must ensure that they can keep up with the demands and expectations of the younger generation. Here at The Corporate Gifts Company, we know that keeping up can be tricky so we’ve given you our top tips for giving gifts that will impress:

Are your [...]

Practical & visible, tech gifts make a great brand platform.
Corporate branded gifts are a great way to get your company name out there and the best items to give are those that are useful, to ensure that your company name or logo is seen every day.
Technology gifts are a good option to ensure regular use [...]

In the current economic climate every business is working their hardest to be more energy and cost efficient. Being eco-aware is very important to prevent unnecessary wastage and often has the added benefit of being attractive to potential customers. If you are giving corporate gifts at an event, making them eco-friendly can send a strong [...]

In a turbulent and uncertain economy where there are fewer customers with fewer pounds to spend, many customers base their decision making on one key factor – price. This obsession with the cheapest has given rise to price comparison websites where customers are encouraged to view every single provider as identical apart from their cost.
Do [...]

In a strong economy where both money and customers are plentiful it is easy to fall into lax marketing practices such as throwing money into inappropriate target markets and blanket advertising in the hope of gathering as many contacts as possible.
Paradoxically, when the economy loses strength, the temptation is to not only continue this haphazard [...]

Negotiating your way through an unforgiving economy or launching a start-up during an economic downturn requires success in a number of factors; you, your company’s USP, the quality of your product and a dollop of luck. Each of these factors has to align at the right moment for you to be a success and the [...]

Even the very largest companies have competitors – the Monopolies and Mergers Commission see to that – and it is these competitors and how you react to them, more than almost any other factor, which ultimately decides the success level of your business.
In most marketplaces identifying a direct competitor is easy. You can open an [...]

The Importance of Corporate Branding
When it comes to major global brands, not many people would argue with the success of the Hilton chain of hotels. The fact that the Mad Men TV show was keen to turn to Conrad Hilton and his company to indicate the high levels Don Draper and his advertising agency were [...]

If your employees don’t have a passion or excitement about their company or its goods and services, it can be very hard to make a positive impression on external partners or potential customers.

Company events can help to enhance staff loyalty
Extolling the virtues of the company and impressing why it is an important place to work [...]

In a multi-cultural, ethnically and culturally diverse society where countless religions, ideologies and lifestyles abound, there is a temptation to act as though the numerous niche markets don’t exist. When developing marketing strategies, many companies opt for a ‘one-size-fits-all’ approach which is incredibly difficult to pull off.

Just like shops, marketing can cater for niche groups.
In [...]

Staff reward schemes can help to grow morale
With the fragile global economy staggering to its feet and the age of austerity tightening its grip on the UK, businesses are once again being forced to adopt recession survival strategies. Since late 2008, and the first utterances of the phrases ‘credit crunch’ and ‘economic downturn’, companies have [...]