Archive for October, 2008
Thursday, October 30th, 2008
In these days of faltering markets, volatile exchange rates and recession warnings, we at the Corporate Gifts Company are always a little heartened when we see the price of gold and silver increasing. It says that people still value the precious metals above all else – and in these troubled times, to receive a corporate gift made from sterling silver….well, what does that say about the company or individual who sent it?
The Hallmark of Quality
One of the desirable qualities of sterling silver is the hallmark; so what’s it all about?
A Hallmark is made up of four symbols each representing a different aspect of the product, the items have to be sent to an assay office which test the material and then produces the hallmark symbols onto the promotional gifts;
See this image for reference : http://www.corporate-gifts-co.com/acatalog/info%5fcorporate%5fgifts%5fhallmarked%5fsterling%5fsilver%5fcufflinks%2ehtml
1. The Makers or Sponsors mark. Normally individual’s or company’s initials or shortened version of the name.
2. The material and fineness (eg 925 for sterling silver) – it used to be a lion – much nicer – never mind)
3. The Assay Office at which the article was tested and marked (in our case Birmingham, England which has an anchor symbol). There are now only four British Assay Offices in existance; Birminham, London, Edinburgh, Sheffield.
4. The year in which the article was tested and marked – like an old car registration, this is the way of dating when an item was made.
5. We use an optional extra one – a lion which is the old symbol for sterling silver (much nicer than just 925).
REGISTER YOUR OWN HALLMARK
As manufacturers we can register a hallmark on a corporate company’s behalf. This is a fantastic way of adding real value and cache to your premium incentive. Combined with the date symbol, this is a great device for commemoratiing an important event; a merger, opening a new office, a landmark date or anniversary. We have done this many times before and it especially popular with international corporates and financial companies. We include an official assay office card explaining the hallmark and can also produce an information card to further exlplain the significance of the corporate gift.
Check out our standard range of sterling silver promotional items at http://www.corporate-gifts-co.com/acatalog/corporate_gifts_sterling_silver.html
Call our sales team for more information.
Tags: corporate gift, corporate gifts, Corporate Gifts Co, corporate promotions, gifts company, hallmarked sterling silver, premium incentives, promotion, promotional gift, Promotional Gifts, promotional item, promotional items, sterling silver promotional gifts
Posted in Corporate Gifts Advice and Help | No Comments »
Tuesday, October 28th, 2008
In these challenging times when the credit crunch is biting and marketing budgets are being slashed, how can companies get the biggest bang for their promotional buck?
There is plenty of anecdotal evidence that when times are tight, marketing spend goes upmarket. Sounds contradictory doesn’t it? But the reason is quite simple; when marketing departments are awash with budgets and feeling bullish about activity (sorry about the stock market reference, a bit insensitive), they happily sign off on big spend projects with lots of items aimed at the widest possible audience i.e. low value high volume promotions.
As now, when you have to make every penny count, promotional activity becomes more targeted. More effort is spent getting the promotional message to the right person in the right organisation. This significantly narrows down the audience and despite the smaller budget, hey presto, you’ve got more to spend on each recipient. You know these guys are key decision makers so you have to make the right impression, so the plastic pen you did last year to everyone on your database simply won’t do!
A move upmarket is inevitable, and that’s where the Corporate Gift Company can help.
There are three traditional product areas that compete in the premium incentive sector; sterling silver and silver plate, leather, and crystal.
Solid Sterling Silver has made a real comeback in recent times, British made, ethically sourced, recyclable, and unmistakable quality. See the Corporate Gifts Company’s range at;
http://www.corporate-gifts-co.com/acatalog/corporate_gifts_sterling_silver.html
Good quality Leather reeks of quality – literally, and the Corporate Gifts Co has a great collection of standard gifts in presentation gift boxes, all can be embossed with your corporate logo for maximum impact.
http://www.corporate-gifts-co.com/acatalog/corporate_gifts_leather.html
And as for all of our other up-market corporate gifts and premium incentives, check out the following;
http://www.corporate-gifts-co.com/acatalog/
Ring our sales team for advice about what the Corporate Gifts Company can do for you to beat the credit crunch.
Tags: corporate gift, corporate gifts, Corporate Gifts Co, gift box, gift marketing, gifts company, leather promotional gifts, premium incentives, promotion, promotions, sterling silver promotional gifts
Posted in Corporate Gifts Advice and Help | No Comments »
Monday, October 27th, 2008
You only get one chance to make a first impression, and that is just as true for promotional gifts as it is for people. The impression and impact created when your recipient first receives the gift will stay with them long after the item itself is discarded. Obviously the product itself is vitally important, but the packaging can make or break the effect and impact of your promotion.
Don’t we all just love unwrapping presents – whether you take your time and “unpeel” your wrapping, or whether you’re a bit of an animal and tear it off, the anticipation and “wow-factor” created by a well presented gift announcing that there’s something special inside, will give your promotion a greater chance of hitting the mark.
Of course, we are now in the run up to Christmas, and isn’t Christmas all about gifts; both giving and receiving? And this is no different in the corporate world. Promotional activity quadruples during the run up to Christmas and incentives and business gifts become even more like presents under the tree. It is important, therefore, to get your packaging right and that you check exactly what the recipients of your promotion will think when they get their gift.
When sourcing you premium incentive this yuletide, think; without considering what’s inside the box, what will my customers/staff make of this box. If you’re spending valuable promotions budget and the packaging is letting you down, then you need an upgrade.
Here at the Corporate Gift Company we can offer packaging upgrades to reflect the season and create the most appropriate presentation for your premiums this yuletide.
See http://www.corporate-gifts-co.com/acatalog/bespoke_options.html
Ribbon; a beautifully tied ribbon to finish off your promotional gift is the perfect way of communicating to your staff or customers that you really value them. Our stylish black satin ribbon is a superb addition to our bespoke packaging options. Other colours and printed ribbon is available as a special order.
Giftwrap; for that extra special presentation, our promotional gifts are available in this stunning silver gift wrap finished with a silver bow – especially perfect for Christmas gifts or premiums to staff or customers. Other colours and combinations are available as a special order.
Gift Tag; when you need a personalised message, The Corporate Gifts Co can offer a gift tag printed with your promotional message. These can even be personalised with the recipients name or details and we can incorporate your logo as well as text.
Gift Bag; perfect as either an alternative to our other gift wrap options or as an effective addition to really put the finishing touch to your promotion. Our gift bags are available in sumptuous matt black and come in various sizes to fit your gift perfectly. Other colours and printed options are available.
Our sales team can help with advice and more information, please give them a call.
Tags: business gift, Business Gifts, Christmas, Corporate Christmas Gifts, corporate gift, corporate gifts, Corporate Gifts Co, gift box, gift wrap, packaging, promotion, promotional gift, Promotional Gifts, promotional packaging, promotions, ribbon
Posted in Corporate Gifts Advice and Help | No Comments »
Tuesday, October 21st, 2008
Successfully Promote with Corporate Gifts
Promoting your company isn’t down to luck and should never be looked upon as a guessing game. When promoting your company you only really have one main goal and that is to increase business and expand your customer database. Every time you turn your back a competitor will have opened up a business in the same industry as your company which means you have even more competition. Your company needs to have a unique way to make new business and attract new clients using corporate gifts can give you this extra touch and help you stand out.
Using corporate gifts to help promote your company can be a key way to make new customers and help increase your business brand. Using such luxury corporate gifts to make your company get noticed is an ideal way because of various key points which were raised within a previous article. Corporate Gifts have a very high quality and will insure your company gets the right exposure when it matters most. Corporate gifts are the ideal way to help increase your brand and visibility and will make sure your company gets noticed as it matters.
If you’re looking for ways to make sure your company can be seen within any light and you want your business to do well then you need to make sure you have a steady and long term marketing plan thought out as well as a clear way in which you will use corporate gifts to get your company noticed. Your customers and clients love it when companies show off gratitude and send free gifts there way it shows them that you care about business and will go out of your way to provide key customer service and low prices on promotional items. When you hand your customer base a free gift they will expect this in future business that you do tighter which means they will always use your company for services they may need. A few other key things your corporate gifts can help with they can always leave a constant reminder of how your company can help your clients and what services and products you do.
To create that perfect promotional product your company needs to have a clear view of how you plan on marketing your corporate gift as well as what sort of promotional tag line your company could use to help get you noticed within any environment. Remember the corporate gifts company has over 15 years experience in making promotional products and we can make sure your company has the perfect gift to get noticed within any business promotion. Check out our full range of corporate items and promotional gifts today and contact us with any questions or enquires you may have.
Tags: corporate gift, corporate gifts, Corporate Gifts Co, Free Gifts, gifts company, promoting, promotion, promotional gift, Promotional Gifts, promotional item, promotional items, promotional products
Posted in Corporate Gifts Advice and Help | 4 Comments »
Monday, October 20th, 2008
Corporate Gifts for High team players
Corporate gifts have always been a popular way to promote and boost your company but now they can also be used as high end company gifts. A company can always reward its staff and offer its staff a unique way to work hard and achieve good things within a company. Most companies will always reward staff for working hard and hitting targets but have you ever thought that giving a luxury corporate gift could offer your staff and team managers and incentive to work hard and achieve goals and targets within your company. Most business managers and team leaders work hard to make sure your company is running as effectively and efficiently as possible. Rewarding your staff with a high end corporate gift will show them that the company as a whole values all the efforts that they put in and you are more than happy to reward them for making your company run effectively and smoothly every week.
The corporate gifts company have a wide range of promotional gifts and business items which will help your company make that perfect gift to give one of your business managers or team players. We have worked hard to make sure our range of corporate gifts will suit any sort of promotion.
Simply check out our corporate gifts range if you’re looking for a perfect corporate gift to use to give to your manager or team leader.
Tags: corporate gift, corporate gifts, Corporate Gifts Co, gifts company, promotion, promotional gift, Promotional Gifts
Posted in Corporate Gift Range, Corporate Gifts Advice and Help | No Comments »
|
|
