Memory sticks or flash drives have been one of the most popular promotional items of the past two or three years. When they initially hit the promo market their novelty alone propelled them to business gift stardom. Their popularity was maintained as the price dropped dramatically and the memory size increased (here at the Corporate Gifts Company we can remember getting excited selling our first 64mb flash drives - now we couldn’t give them away)!

Why are they so popular? Like all really popular promotional items, the flash drive combines real usefulness, is used by virtually everybody in the work environment, can be branded effectively with a corporate logo or promotional message, and is extremely desirable. They have become an indispensable part of modern computing and due to their popularity they have been innovated and developed.

New styles, designs, shapes; the choice is now bewildering. At the forefront of this development is the innovation of totally bespoke shapes incorporate branding and corporate colours.

Tooling and set up is surprisingly low, as are minimum quantities. Make use of our free design service and the Corporate Gifts Company will create a selection of bespoke options to help you realise the perfect solution to fit your corporate identity or promotional goals.

Call our sales team today on 0845 430 2902.

I’m sure most of you will have an idea of what engraving is, but I guess the majority will probably think of the little chap at the Open Golf Championship hand engraving the winners name at the last minute, or maybe the guy in the shoe repair shop who has a 50 year old manual engraving machine in the corner of his shop.

Times have moved on, but people still equate engraving with quality, and moreover the overall quality of the item or gift. So when buying promotional items, what does engraving mean in terms of reproducing your corporate logo?

There are many types of “marking” methods for advertising gifts, cheaper promo items tend to be printed as this is very cost effective. Leather can be embossed or blocked. Glass can be engraved or sand blasted. Etc, etc, etc. When it comes to metal items the most common method of branding is either diamond or laser engraving.

Here at the Corporate Gift Company we use diamond engraving. Laser engraving is particularly good in some circumstances and it’s resolution is particularly good on fine detail. As it actually burns the surface of the metal, however, it can effect can look “burnt” and a bit yellowy. Even when it is good it looks like a grey print. In which case, why not print it instead? Print is associated with promo giveaways, so if you are paying £20 for a promotional clock or desk item, why would you choose a branding method that cheapens the product. After all, a promotional product is all about perception and impact, so it is important to enhance the perceived value of your corporate gift, not lessen it.

At the Corporate Gifts Company we have 10 state of the art computerised diamond engraving machines to give you the quality and turnaround times necessary to make your promotion a success. Logos are plotted, vectorised and digitised using specialist software and the item is then engraved reproducing your logo as you’ve never seen it before. But even though the engraving machines are computerised, it still uses a diamond tip to mark the surface of the metal, giving the logo a shimmer that no other marking method can match, enhancing and increasing the perceived value of your corporate incentive.

Of course it’s a matter of personal taste, but 20 years of experience tells us that if you want to make the biggest impact with your executive gift, then diamond engraving is the best choice.

Call our sales team today on 0845 430 9202 to find out how we can translate your logo for maximum promotional impact.

Quality is remembered long after the price is forgotton. This is as true in the promotional market as in any traditional retail environment. This will hold through the credit crunch as both consumers and corporate identities seek better value for money. For business gifts this means providing a promotional item that is valued by the recipient and is recognised as a quality product.

A substantial and well regarded company should not seem desperate with cheap or ill-considered promotional products that may not be valued by the target audience. People prefer to be seduced by quality rather than just price.

When times are tough, as now, cheap solutions and promotional items reminds them times are hard. People want to feel part of something better, something to pick them up.

Here at The Corporate Gifts Company we have a comprehensive collection of executive gifts and promotional incentives that will fit the bill;

How about our range of executive accessories, or the ever popular professional business card case, or our fantastic range of corporate desk items.

Call our sales team today for more information on 0845 430 2902.