Archive for January, 2009

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Added Extras…

 Friday, January 30th, 2009

It is probably about time that we mention the plethora of added extras that are available for the business giftware that we provide.

Our in-house capabilities can offer the following:

• Diamond Engraving
• Leather Embossing
• Giftbox Embossing
• Ribbon Wrapping
• Upgraded Packaging
• Gift-wrapping
• Personalised Gift Tags
• Individual Personalisation
• Or any combination of the above

The theory behind the offering of these added extras is that if you are spending £10 on a product for your client then for the relatively small extra outlay you can make the product extra special. In relative terms the small extra cost is worth far more in the actual effect it gives. It will also make the product stand out against other corporate giftware that the recipient may have had.

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The Simpler the Better…

 Tuesday, January 27th, 2009

In undertaking the engraving on our range of Corporate Giftware we are often asked about what kind of logo looks best. The general rule of thumb is that the more simple the logo can be made, then the better it will look on our Silver Plated Business Gifts.

Less is most definitely more… For example; on silver plated promotional gifts, if a logo has a blocked out area of colour then we suggest just having it in outline rather than shaded when engraved. This give the pleasant effect of having the logo discretely on a product rather than it being too obvious (unless of course, if that was the required outcome).

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“No” isn’t a dirty word…

 Friday, January 23rd, 2009

We sometimes have to say “no” to work… “Are you mad?” I hear you say, let me explain…

This occasionally happens when a client comes to us with a request for a particular product or branding method that we feel there is a chance of the job not being achieved for a required delivery date or to the client’s expectations.

Because we diamond engrave, emboss and sublimate in-house we have complete control on 95% of our branding needs. This fact inherently eliminates the inevitable issues that potentially arise when using subcontractors, such as miscommunication or delivery failures.

Issues that do arise are always due to extraneous factors such as; a 3rd party branding companies, possible customs delays or uncommunicated, unrealistic expectations. In these instances we take pains to explain everything to the client and actually refuse to take the job, we’d rather not have the work than risk letting the client down when they’ve trusted us, due to factors beyond our control.

This integrity has seen us well in the past, it proves to potential and existing clients that we simply will not take the money and hope for the best.

In the industry we hear horror stories of end users being left out to dry by our some of our nameless competitors. The subsequent detrimental negative stigma that consequently effects the whole industry, make us even more adamant to differentiate ourselves from those sorts of companies by remaining stolid in our business integrity.

Use a company you can trust.

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Staff Incentives – Help your staff help you… and save money at the same time.

 Thursday, January 22nd, 2009

And cost effective way of inspiring your staff into going the extra mile is to reward them for working hard or well. Don’t just give everyone in your company a gift to say thank you (although that does work), it is far better to target your best workers intelligently, in this way you decrease your spend and maximise the effect.

At the Corporate Gifts Company we talk to end users everyday about their needs, a case in point which illustrates the above comments is that of a regular client of ours… The company in question is an independent Estate Agent in London, every year the company spends £20 on a Christmas gifts for the people who work there. This year was different because of necessary cost saving procedures. The MD still wanted to show his appreciation to his staff and ask me how… So I suggested that rather than the usual ~ £500 spend, why not run a internal competition with 5 Engraved Star Awards costing at total of: £200. Each of the 5 awards would be given to a member of staff once a month, at an impromptu and fun awards ceremony at the end of each month. The award could be kept on the recipient’s desk until a new winner is chosen the following month.

The Awards are:

  • Best Monthly Sales
  • Biggest Individual Sale
  • Best Customer Service
  • Best Administration
  • Silliest Comment

This initiative increases productivity within the organisation; it evolves a fun environment to work in without taking it too far.

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Darwinism – Survival of the Fittest… Promotional Giftware Distributor

 Tuesday, January 20th, 2009

When looking for company to supply your Corporate Merchandise you need to be convinced that the company you go with is not a fly by night.

At the Corporate Gifts Company we take the pragmatic view that in these troubled times the strongest will survive.

Before deciding on your supplier it is worth taking a look at their online presence and calling them to discuss your needs… Look for answers to the following questions;

  • How were you dealt with?
  • Are they professional?
  • Are they efficient?
  • Do you feel comfortably parting with money to them?
  • How long have they been in business?
  • Do you feel comfortable that they’ll deliver to your expectations?

With us you will answer positively to all of the above questions. If you require specific information please contact Dan for help.

Take a look at our testimonial area, we ask every client to add a testimonial and are consistently surprised with the responses we get.

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