Archive for January, 2009


Added Extras…

 Friday, January 30th, 2009

It is probably about time that we mention the plethora of added extras that are available for the business giftware that we provide.

Our in-house capabilities can offer the following:

• Diamond Engraving
• Leather Embossing
• Giftbox Embossing
• Ribbon Wrapping
• Upgraded Packaging
• Gift-wrapping
• Personalised Gift Tags
• Individual Personalisation
• Or any combination of the above

The theory behind the offering of these added extras is that if you are spending £10 on a product for your client then for the relatively small extra outlay you can make the product extra special. In relative terms the small extra cost is worth far more in the actual effect it gives. It will also make the product stand out against other corporate giftware that the recipient may have had.


The Simpler the Better…

 Tuesday, January 27th, 2009

In undertaking the engraving on our range of Corporate Giftware we are often asked about what kind of logo looks best. The general rule of thumb is that the more simple the logo can be made, then the better it will look on our Silver Plated Business Gifts.

Less is most definitely more… For example; on silver plated promotional gifts, if a logo has a blocked out area of colour then we suggest just having it in outline rather than shaded when engraved. This give the pleasant effect of having the logo discretely on a product rather than it being too obvious (unless of course, if that was the required outcome).


“No” isn’t a dirty word…

 Friday, January 23rd, 2009

We sometimes have to say “no” to work… “Are you mad?” I hear you say, let me explain…

This occasionally happens when a client comes to us with a request for a particular product or branding method that we feel there is a chance of the job not being achieved for a required delivery date or to the client’s expectations.

Because we diamond engrave, emboss and sublimate in-house we have complete control on 95% of our branding needs. This fact inherently eliminates the inevitable issues that potentially arise when using subcontractors, such as miscommunication or delivery failures.

Issues that do arise are always due to extraneous factors such as; a 3rd party branding companies, possible customs delays or uncommunicated, unrealistic expectations. In these instances we take pains to explain everything to the client and actually refuse to take the job, we’d rather not have the work than risk letting the client down when they’ve trusted us, due to factors beyond our control.

This integrity has seen us well in the past, it proves to potential and existing clients that we simply will not take the money and hope for the best.

In the industry we hear horror stories of end users being left out to dry by our some of our nameless competitors. The subsequent detrimental negative stigma that consequently effects the whole industry, make us even more adamant to differentiate ourselves from those sorts of companies by remaining stolid in our business integrity.

Use a company you can trust.


Staff Incentives – Help your staff help you… and save money at the same time.

 Thursday, January 22nd, 2009

And cost effective way of inspiring your staff into going the extra mile is to reward them for working hard or well. Don’t just give everyone in your company a gift to say thank you (although that does work), it is far better to target your best workers intelligently, in this way you decrease your spend and maximise the effect.

At the Corporate Gifts Company we talk to end users everyday about their needs, a case in point which illustrates the above comments is that of a regular client of ours… The company in question is an independent Estate Agent in London, every year the company spends £20 on a Christmas gifts for the people who work there. This year was different because of necessary cost saving procedures. The MD still wanted to show his appreciation to his staff and ask me how… So I suggested that rather than the usual ~ £500 spend, why not run a internal competition with 5 Engraved Star Awards costing at total of: £200. Each of the 5 awards would be given to a member of staff once a month, at an impromptu and fun awards ceremony at the end of each month. The award could be kept on the recipient’s desk until a new winner is chosen the following month.

The Awards are:

  • Best Monthly Sales
  • Biggest Individual Sale
  • Best Customer Service
  • Best Administration
  • Silliest Comment

This initiative increases productivity within the organisation; it evolves a fun environment to work in without taking it too far.


Darwinism – Survival of the Fittest… Promotional Giftware Distributor

 Tuesday, January 20th, 2009

When looking for company to supply your Corporate Merchandise you need to be convinced that the company you go with is not a fly by night.

At the Corporate Gifts Company we take the pragmatic view that in these troubled times the strongest will survive.

Before deciding on your supplier it is worth taking a look at their online presence and calling them to discuss your needs… Look for answers to the following questions;

  • How were you dealt with?
  • Are they professional?
  • Are they efficient?
  • Do you feel comfortably parting with money to them?
  • How long have they been in business?
  • Do you feel comfortable that they’ll deliver to your expectations?

With us you will answer positively to all of the above questions. If you require specific information please contact Dan for help.

Take a look at our testimonial area, we ask every client to add a testimonial and are consistently surprised with the responses we get.


Quoting “to be or not to be”…

 Monday, January 19th, 2009

(How to ask us for a quote and what to expect)

Here at the Corporate Gifts Company we receive literally hundred of quote requests at week, via telephone, email, website contact forms, exhibitions, meetings… (& even fax or post)!

We always do our very best with every quote we receive.

In order to maximise efficiency, yours and ours, we’ve written this short guide as to what information we require in order to provide you with a fast, accurate and unsurpassed quoting service.

Generally quotes fall into 2 categories I’ll briefly describe what information we require from you for each of these.

As a matter of course we would always contact you if there was missing information in your quote request, or if you’ve requested us to discuss anything with you.

Product Quotations

If you have a requirement for a specific business gift or business gifts, in order to save time we require the following information:

  • Product Code/s
  • Lead-Time – if you have one
  • Budget – if you have one
  • Branding Requirements – if you have any
  • When you need to the quote back by – if you know
  • How you’d like the quote returned – if you have a required method

Requirement Brief

  • Your Brief – as specific and concise as possible
  • Mock-Up Requirements - if you have any
  • Packaging Requirements – if you have any
  • Lead-Time – if you have one
  • Budget – if you have one
  • Branding Requirements – if you have any
  • When you need to the quote back by – if you know
  • How you’d like the quote returned – if you have a required method

Managing Expectations

We will endeavour to get your quote back to you within 30 minutes. If that isn’t possible then we will contact you to let your know when you’ll receive it and stick to our agreed time.

Please be aware that quotes for very large quantities or complicated briefs will take longer to prepare. We may need to contact several factories to gather all of the required information, before we can get back to you. This process can take 1-2 days, we’ll will endeavour to keep you abreast of these situations when they happen.

If you have any queries regarding your quote please contact us and we’ll be happy to help or even re-quote if you need us to.


“Let’s talk about text… baby”

 Friday, January 16th, 2009

Specifically fonts… If your engraving requires a special font to fit in with a logo or corporate branding guidelines. Don’t worry we can always help.

We have an extensive library of different fonts that our expert in-house engravers can access to fit with your specific requirement. If we don’t have the specific font that needs to be engraved we can redraw the logo in a vectorised format.

As a general requirement for artwork which is to be engraved, the rules is that the better the artwork is the better the engraving will be. And simpler is almost always better.

Formats… Our image format requirement is that the images need to be vectorised and preferably one of the following formats: ai, eps, pdf.

If you don’t have a logo we again can help you by getting our graphic design department to create one for you FREE of charge, as long as an order for engraved gifts is being placed. Simply contact Dan for help.


What a Mock Up!

 Thursday, January 15th, 2009

We just thought that we’d spend a little time showing some of our mock-ups off…

We often get companies asking us for bespoke products, awards, keyrings, jewellery, bottle stoppers and just about anything you can imagine! Our normal process is to get our graphics department to design a mock-up based on the logo & brief, we then get a quote based on mock-up.

Below are some examples of our recent concepts.

If you have a requirement for bespoke products then give us a go, we can normally get a design to you within 1 hour.

Some of our most popular bespoke items are:

  • Bespoke Jewellery, in any shape or finish
  • Custom Jewellery in precious metals
  • Bespoke Awards in any shape
  • Bespoke Awards in any size or material
  • Bespoke Cufflinks:
    • Engraved
    • Hard enamelled
    • Soft enamelled
    • Epoxy domed insert
    • Die Stamped
    • 3D Moulded

1 Stop Shop – Always thinking!

 Wednesday, January 14th, 2009

We are always looking for other avenues to branch out into and one that we feel has legs is a 1 stop shop for your promotions needs.

The proposition we are now offering to some select and appropriate clients is that of a fully tailored and encompassing solution for their promotions needs.

For example if an organisation such as an Association or Charity has a need for new promotional giftware website or scheme implemented… they will need the following aspects covered normally by several companies – incurring unnecessary extra costs.

  • They need new products sourced or manufactured and possibly branded or personalised
  • Therefore they will need a new website (or an existing website modified)
  • They possibly would need a email-mail campaign
  • Which means they will necessarily have a fulfillment requirement

 

We are offering all of the above NOW.

How? Let me explain…

  • We have been sourcing, designing and manufacturing promotional gifts for nearly 20 years.
  • We have extensive expert web design and web marketing capabilities in-house
  • We have a branding department capable of a huge output volume
  • Our fulfillment department is streamlined and easily scalable
  • Our established and top of the line ERP system (Dynamics) is ready to be modified to take data feed for extremely high volume work.
  • We can design and send html e-mailers to house email lists and report on the success
  • We can similarly design and send mailer to lists.

Contact us for help.


Euro Trash

 Tuesday, January 13th, 2009

As I’m sure everyone is aware the weakness of the pound is causing a lot of problems for the government & companies in the UK. But here at the Corporate Gifts Company we can see opportunities for exporting into the EuroZone. As Sterling reaches parity with the Euro it becomes much more viable for European companies to buy from the UK especially as there is no import duty to be paid for internal EEC exporting.

We are intending to make the most of this this opportunity with a 2 tiered approach. Firstly by marketing ourselves better in Europe (all of our products for a short time will have an indicative Euro price next to the sterling price).

Export Distribution!

We are looking for International Distributors to partner with and to give exclusivity (after a proven relationship) to. So if you are a established giftware house, or even just starting up, then contact us for information about this opportunity.