Archive for May, 2009

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Exhibiting – Top 5 Tips / Top 5 Promotional Products

 Wednesday, May 27th, 2009

Most professional companies attend exhibitions and trade shows at some time, and many of those use exhibitions as a key part of the marketing mix. It is very common, however, for companies to miss the fundamentals of what makes a successful exhibition and how best to lever your investment (in time and money). The Corporate Gifts Co has 5 top tips for how to get the best out of your exhibition, and our 5 best selling exhibition promotional giveaways.

 

1. Why are you doing what you are doing?
What passion drives what you are doing? Everybody in your company, and certainly those who are representing you on an exhibition stand, should share your belief in what you are doing. If you don’t visibly emanate the belief in yourself and your own company, how can you except visitors who don’t know you to believe in you?

 

2. What do you sell?
Try and articulate in less than eight words what it is you sell. Here again everybody on your stand needs to know how to describe what it is you sell.

 

3. Who are you targeting?
Flip it and ask yourself who you really don’t want to see. By eliminating the obvious time-wasters who don’t fit the profile and criteria, you can concentrate on your high-value prospects.

 

4. Who are your competitors?
Everybody has competitors – visible and obvious or invisible and unclear. Make sure you know what they’re doing and stay one step ahead.

 

5. Why are you different?
Why are you better than what’s out here? Visitors need to understand your message. You have to have the answers as to why you should be the only proposition for your prospect. What benefit will whatever you are selling deliver to them? This is the one question all your people have to be able to answer in a compelling way.

 
Top Selling Exhibition Promotional Giveaways:

 
1. CDC01/CH – Our best selling cardcase – everyone has business cards and this is a great cost effective, high perceived value solution.

 
2. LTG15 – Aluminium luggage tag – very cost effective and really practical – sure to be a winner!

 
3. KYR25 – Cushion keyring – great engraving area for your corporate logo or promotional message.

 
4. Eco Gifts – show off your eco-credentials with an eco-friendly cost effective pen.

 
5. Yoyo – unique and interactive – great fun to demonstrate on your stand!

 
You can find all our marvellous items on our website: http://www.corporate-gifts-co.com/
Call our sales team today on 0845 430 2902 to see how the Corporate-Gifts-co can add value to your promotional exhibitions.

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Delivering The Promise

 Friday, May 22nd, 2009

The credit crunch and high-street crisis mean companies and marketing executives are less likely to take a risk on their budgets.

There are lots of methods to measure how successful a promotion has been. In the current financial climate, one of the key ways is that it has come in on budget.
Historically, we’ve seen that when budgets are pushed, a greater proportion of budget is put into sales promotion as it’s more measurable than above-the-line.

At the Corporate Gifts Co, we have 18 years of experience in getting your promotional products and premium incentives to you on time and in budget.

So how do we ensure that The Corporate Gift Co delivers on our (and your) promise:

1. We will give you a transparent quotation without any hidden extras.

2. We won’t accept an order unless we are 100% sure we can deliver.

3. We will keep you informed throughout the production and branding process.

4. We ensure each stage is completed on time and signed off by you the customer.

5. We will send you timely proofs of the branding to size and position so there is no misunderstanding.

6. And we ALWAYS deliver on time. It’s what we do!

Whether you’re looking for desk items, eco gifts, awards, or pens…
Call our expert sales team today on 0845 430 2902 and let us bring your promotion in on time and to budget.

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Eco Awards

 Thursday, May 21st, 2009

We can see increasingly every day, companies and organisations are more and more concerned about the environmental impact of all their activities and buying decisions.
At the Corporate Gifts Co we have seen the demand for awards and trophies with a recycled or renewable eco content grow.

Sometimes it is not possible to have a totally eco-friendly solution – and this is true for mainstream eco products too. The amount of recycled and eco friendly materiel incorporated into each award is limited by the design and budget available, but  The Corporate Gifts Co can work to individually tailor each client’s specifications.
In the present economic climate, companies and organisations are keener than ever to recognise excellence in the workplace, but in ways that are more about personal recognition than monetary bonuses or pay increases.

 Because of the recession staff are often working harder and often longer hours than ever and in many cases it’s not economically viable now to recompense them fully financially. However an award is cost effective and has an intrinsic value far greater than any cash payment, as it makes an open public statement of a person’s real worth to a company”.

The Corporate Gifts Co  have launched a new range of eco-friendly state awards. State is a 100 million year old natural material, mined in the UK, and worked by local craftsmen. We have a range of standard designs that can be customised with metal plates in various shapes and finishes incorporating your corporate logo or promotional message.

The Q design is great for quality awards.
The Tick and Star are fantastic recognition awards.
The Cube Puzzle Paperweight is original and unique and perfect if you are looking for something a little different.

 

You can find all awards and trophies worthy of the largest ceremonies on our website http://www.corporate-gifts-co.com/

Call our sales team today on 0845 430 2902 to see how the Corporate-gifts-co can add value to your awards.

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Girl Power

 Wednesday, May 20th, 2009

Marketing to women has attracted much attention in recent years. Women influence 80 per cent of purchases in the UK and within 20 years it is predicted that they will own 67 per cent of Britain’s wealth. In the US, this is even higher.

So when marketing to women, what are the key things to consider?

1. “Brand female” isn’t the answer. Many companies make the mistake of thinking they need to create a separate brand to reach women.

2. Women are great at detecting inconsistencies. Watch out if your marketing message doesn’t match up to your product.

3. Respect her. And don’t patronise. Women have strong minds and views, they know their likes and dislikes and they’ll tell you about them if you ask.

4. Women are suckers for quality and, more importantly, when they find it, they’re willing to pay for it.

5. Show your commitment. Women are loyal when you gain their trust, you’ll benefit in the long term.

To summarise, marketing to women is no different than any other marketing challenge. Understanding your female audience and their needs is fundamental. An effective, targeted marketing strategy can then deliver on these.

The Corporate Gifts Company proposes several ideas for ladies gifts. You can find original ideas to satisfy the desire of women.
For example, the lipstick case is a perfect gift because all women have got a lipstick in theirs handbags. With its silver plated lid, it’s an elegant way to tidy up their lipstick.
The sewing kit is an ideal gift for women because all ladies need sewing kit, perfect so that hey can bring it everywhere with them.
And the atomiser is a gift which will excite women. Practical and chic, with its perfect proportions it takes a little place in theirs handbags.

You can incorporate a message or your logo on the gifts with a beautiful discreet and elegant engraving.

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11 WAYS TO RECESSION-PROOF YOUR BUSINESS

 Tuesday, May 19th, 2009

Even though we are in the middle of the worst economic situation in living memory, over 90% of the population will not loose their jobs, most companies will stay in business, and we will all emerge from the recession (eventually). So if you’re future seems a little uncertain at the moment, here’s some simple and effective steps that you can take to thrive in a challenging economy.

1. Definition

Define your niche. When you are clear who you are and what you’re about, you can then market yourself effectively.

2. Effective Perspective

Make sure you stand out.

3. Customer service

This really is the numero uno of retailing. Make sure that yours are cheerful and knowledgeable. Ensure that everyone knows what they’re supposed to be doing and what are the objectives.

4. Needs, features and benefits

First, establish the customer’s needs. Make sure that your staff knows the difference between features and benefits.

5. Sell on value

In a recession economy, people place more emphasis on value. So make sure that your staff can convey the value of products.

6. Don’t lower your prices!

The majority of the population don’t make their purchasing decision based on prices.

7. Mailing lists

First of all, you must have a database of your customers which must be relevant because and classify the customers according to different criterions which make the canvassing more simple.
Once you have a mailing list, with very simple technology you can keep in contact your customers.

8. Loyalty cards

Loyalty cards are a necessary resource for the development of customer loyalty strategy. They work!

9. Extras

Throw in something extra, whether it’s a voucher for future discounts, additional information on how to use the product.

10. Innovate

The best companies continue to innovate during a recession. In fact, the innovation is the key instrument to distinguish oneself from the competition.
In a recession, generally, people are looking for a product that is better, more cost effective, and even smarter. Innovation is the path to serving those needs.

11. Promote yourself

Using promotional gifts is an effective way to promote your company. For examples the desk items are great because they stay on the desk for a long time with your logo or promotional message, the key rings are a cost effective promotional product and the clocks are perfect executive gifts.

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