Archive for July, 2009
Tuesday, July 28th, 2009
Why Investors in people is good for our customers
Recent research from Cranfield School of Management pinpoints exactly how Investors in People make a dynamic difference to the bottom line. Investors in People has always been more than an’ act of faith’ by most recognized organisations. Direct experience of benefits has been confirmed in recent years by reports from organisations like the Confederation of British Industry, The Institute of Employment Studies and the Central Office of Information which showed the strong connection between using the Investor in People framework and business improvement. This culminated recently in research from the Institute of Employment which illustrated that the financial benefit of being an Investor of People amounts to an average of an extra £176 per employee in gross profit, every year. Why does Investors in People produce these benefits and what are the key factors between Investors in People and bottom line profitably? Cranfield School of Management’s research showed exactly how Investors creates the conditions in which the organisation performs better and more profitably. At the centre of Cranfield analysis was what was referred to as a “chain of impact.” This was based on the idea that the positive changes in a way an organisation operates ripple out producing, in their own turn a series of other changes in what becomes a virtuous circle of improvement. Other result from being Investors in People – includes levels of customers satisfaction, the ability to recruit and retain other employees, the quality of employee relationships and also by how well the organisation’s products and services are perceived.
The Corporate Gifts Company have held the Investor of People status since 2005 and we strongly believe that this enables staff to be more committed, also better trained and more knowledgeable through out the business. This means our customers get the best possible service from initial enquiry, through to through to advice on branding your corporate logo, from production and despatch through to after sales.
Call our expert sales team on 0845 430 2902 and see for yourself!
Tags: Branding, corporate gift, corporate gifts, Corporate Gifts Co, engraving, gifts company
Posted in Corporate Gifts Business Card Holders | No Comments »
Thursday, July 23rd, 2009
In today’s climate of slashed marketing budgets, a little guerrilla marketing could go along way – but what’s it all about?
Guerrilla marketing can shake up markets and break the mould. It can make your company seen as innovative and daring with a reputation for creativity. That goes for all of your promotional activities too. Guerrilla marketing with its unconventional tactics and frequent run-ins with the law can be an ideal way to launch a new business or product. By bending the rules a little by using a lot of imagination you can execute cost effective ideas to get your target marketing buzzing. Guerrilla Marketing tactics can also identify your brand or company as one to take notice of.
To refer to a campaign as guerrilla, it has been surprising and use media in unconventional way. But more than anything, a guerrilla idea must try and get customers talking. Trying to establish marketing on a low budget is particularly challenging. Guerrilla tactics raise your profile and can also position your brand as an unconventional and innovative company. Traditional forms of marketing might not be able to convey the same message to the right audience.
Online Guerrilla tactics- the internet is also a hotbed for guerrilla activity, from leaving comments promoting your sites in a rival’s forum; to posting brands content on sites like YouTube and Flickr some search engines marketing also have a rebel about it. Until recently if you typed in “miserable” failure into Google, George Bush’s homepage would come up as first result!
The practice known as Google Bombing is now a common part of online marketing guerrilla marketing.
Guerrilla marketting is a cost effective and way of promoting your business. It can motivate staff and make people take notice. It’s not for every one; you would not see many banks using guerrilla tactics, and it doesn’t always work. But every once in a while, a great unconventional idea can be highly effective and won’t kill your budget.
Click below to find examples of guerrilla marketing
http://weburbanist.com/2007/06/06/15-coolest-craziest-and-most-innovative-guerilla-marketing-campaigns/
http://digg.com/odd_stuff/Great_examples_of_Guerilla_Marketing
http://www.bootstrappingblog.com/10-great-guerrilla-marketing-examples
Corporate gifts are one of the most traditional promotional methods, but used creatively and imaginatively they can form of a valuable part of a Guerrilla marketing campaign – do something different with your business gifts, engage your target audience and really get them talking about you.
Here are a few ideas to get you thinking;
- If you’ve got an event you need to promote or invite customers, to use metal post cards printed or embossed with individual details. They can be used like a normal postcard. Costumers would have never received anything like it before.
- Most companies just engrave a logo on a promotional product; but why not engrave a challenging message, question or riddle that drives traffic through your business’s websites or initial a response.
- Business cards holders are one of our most popular corporate gifts; but most are sent out empty – why not fill them with your own cards or printed leaflet.
Obviously different things will work for different companies so why don’t you ring our sales staff on 0845 430 2902 to see how The Corporate Gifts Company can help with your marketing campaign.
Tags: business gift, Business Gifts, corporate gift, corporate gifts, Corporate Gifts Co, Cost Effective, gifts company, promoting, promotion
Posted in Corporate Gifts Advice and Help | 2 Comments »
Wednesday, July 22nd, 2009
With the huge rivalry between companies online, it is hard to differentiate yourself from the throng. An area internet marketing people fail to utilise fully is with business giftware.
Corporate gifts are products that are branded with your company logo, URL, contact information or a different message you want to relay.
Normally the 1st item that comes to mind is branded pens or T-Shirts but in actuality there are thousands of a different items you can use all you need is a bit of creativity to make yourself stand out from the crowd.
Promotional product giving points:
1. Promote Your Website
• This is the one of the first things that comes to most people’s minds once they think of how they should use business giftware. Every product you choose to promote your business you should include your URL on it.
2. Niche Promotional Gifts
• You can find products that compliment your type of business items.
An example is, if you sell handbags, it would-be be a great idea to include a handbag hook for table that has your brand on it.
3. Motivate the consumer to purchase more – the upsell!
• You can use promotional gifts to incite your customers to buy more products than they would normally, this is called up selling. This can be easily achieved online by bundling multiple products on with a promotional item.
4. Affiliate rewarding
• Thanking your best affiliates by giving them a business gift. it shows that you appreciate that they promote your company. You could send gifts to your partners once they reach a pre-determined goal, or you can simply surprise them with a present. In doing this you are building a stronger relationship. And they will be more likely to promote your business more and make you more money in the long run.
5. Thank Your Customers
• Just like saying thank you to your affiliates, it is always worth considering thanking your clientele. The most effective way to do this is with a tiered giving approach. Give your top clients a high perceived value products and then decrease the value of the products for the preceding tiers. You can have as many tiers as you want.
6. Get a competitive benefit
• Because of tough online competition, it’s harder than ever to compete for business online. But promotional gifts can give you an advantage. If your competition aren’t utilising this essential marketing technique then steal a march on them!
Tags: business gift, corporate gift, corporate gifts, promotion, promotional gift, Promotional Gifts, promotional item
Posted in Corporate Gifts Advice and Help, Corporate Gifts Business Opportunities | 1 Comment »
Monday, July 20th, 2009
Giving business gifts is the most successful advertising and communication tool that a business can use. Corporate gifts remain the most enjoyable method to strengthen the relationship between staff in the office and to express your thankfulness to your customers, corporate gifts have come an extremely long way and do not necessarily mean plastic pens or bumper stickers!
Of late businesses have increased marketing budgets for business products, they have realized that it is one of the most cost effective marketing tricks available and frequently the most effective one. It doesn’t matter what the size of your company is or your budget, it is still possible to fit the promotional product campaign to your limiting factors.
Perhaps the most appealing thing about business gifts is the ability to articulate that certain sentiment you can’t communicate through other advertising strategies. People love to get gifts, especially gifts that are specially picked out for them and that illustrate how much you value them as a customer, a client, a business partner or a part of your team.
While business gifts are not the solution to start the ball rolling on new commerce contacts and dealings, they certainly play an important part in maintaining the associations you have already established. Giving corporate gifts is not just a way to construct relationships, but it’s more a way to continue them and it’s also a very good way to promote your commodities and services. In addition to that, business products can be used to improve your company’s image.
Tags: Advertising, business gift, Business Gifts, business products, corporate gift, corporate gifts, Cost Effective, promotion
Posted in Corporate Gifts Advice and Help | No Comments »
Friday, July 17th, 2009
Promotional giftware is a simple, low-cost, pleasurable, and successful promotional technique. Nevertheless, clichéd gifts like stress toys & Frisbees aren’t as effectual as they once used to be. When you come to choosing be sure to pick a gift that you think people will use frequently and that will remind them of you when they use it. The correct gift creates the correct reaction… Every action has an equal and opposite reaction! So picking your promotional giftware shrewdly is an imperative stride to getting the best return on your investment.
Business Gifts Tip 1 – Factor in what you know about your target audience are.
Be carful when choosing what events to use your corporate gifts at. If you pick an event whose target audience is not compatible with your own, you will be throwing your money away. So, think about who your target audience is and where they would likely be.
Business Gifts Tip 2 – The time of cheep and nasty promotional gifts is long gone.
Happy c**p has had its moment on the business giftware pedestal, but those style of products are not going to be able to speak much about your company. You should choose a gift that has attributes that are comparable to your company’s. If your business is adaptable, then give away a Swiss army knife). This gift communicates your company’s characteristic and can be regularly used.
Business Gifts Tip 3 – Creativity is the way forward.
Being scared to move outside the standard arena of business gifts is boring! Humans remember the extraordinary and we want them to remember you so be extraordinary!
Tags: business gift, Business Gifts, corporate gift, corporate gifts, promotion, promotional gift, Promotional Gifts, promotional products
Posted in Corporate Gifts Advice and Help, Corporate Gifts Business Opportunities | 2 Comments »
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