Monthly Archives: July 2009

In today’s climate of slashed marketing budgets, a little guerrilla marketing could go along way - but what’s it all about?
Guerrilla marketing can shake up markets and break the mould. It can make your company seen as innovative and daring with a reputation for creativity. That goes for all of your promotional activities too. Guerrilla [...]

How do you establish if a marketing program is successful?
Deciding if a promotional giftware marketing program is working can be evaluated in several ways.
Many companies measure promotional giftware programs success simply on the basis of sales. This is overly simplified… only by fully appreciating which business giftware schemes generate the best ROI “Return-On-Investment” can they [...]