Monthly Archives: August 2010

I know I know. It's still August so what am I doing talking about the end of the year? Time has a habit of flying past once summer is out of the way. Gone are those lazy days in the Sun and pre holiday excitement as the lead up to Christmas which seems to get [...]

Corporate gifts are an effective business tool for marketing, motivation and as a reward for achievement. As we emerge from the back end of summer, many businesses will be turning their attentions towards Christmas, but can corporate gifts be just as effective the rest of the year round?
It is a slightly depressing thought but in the world of [...]

The last decade has started to see a real push towards more ethically produced goods. Whether it's food, clothing or corporate gifts, commerce has been more driven to produce items that are organic, Fairtrade and environmentally friendly.
Unfortunately these goods still come at a premium, with extra costs needed to adhere to ethical and environmentally sound [...]

The amusing story this week of the English Professor who claims she was thrown out of Starbucks for refusing to use their corporate language has been one of those stories that everyone feels strongly about. The professor's apparent distaste for corporate language seems to have resonated with many of us who object to being told [...]

With a shaky economic climate and stories of doom and gloom dominating the news, it's important to bring some cheer into the workplace every so often just to keep everyone sane!
It's easy for staff to become unmotivated when news is grim, so company milestones can be an ideal time to celebrate and break the bad [...]

There are many benefits to having a strong brand in business, and more than ever brand values are being used as a way for customers to find their way around an increasingly saturated marketplace.
Whether you're an online business, a high street retailer, even a political party, brand identity is becoming an important way of getting a company [...]

Unlike other business sectors, charities depend on donations and hard, often unpaid work to raise the funds they need to be able to make a difference. Whether it's voluntary workers in a charity shop, regular donors or someone with a high profile giving their time to increase the charity's popularity, they often owe a great [...]

When shopping for anything, customers want to have choice. Whether it's baked beans in a supermarket or a brand new car, consumers are increasingly facing an ever growing choice of products designed to appeal to their needs.
While this move towards consumer personalisation opens up a whole new world of choice, all these decisions can make [...]

With teachers and lecturers now enjoying a well deserved summer break, it seems fairly mean spirited to start thinking about the new school year to come. But much in the same way that supermarkets have begun their "Back to School" push, it is also a good time for teachers to be thinking about how they [...]

Despite an upturn in the economy, times are still tough for many businesses. As the economy slowly grinds back into recovery after one of the worst recessions in history, many companies have had to rethink the way they do business in the light of redundancies and financial worries.
Some businesses who were used to putting on [...]