It seems that search engine optimisation has now got to the point where in order to market your website you need to write a blog post at least every week.
It further seems that said blog needn’t actually make sense as long as it contains the correct balance of well written content sprinkled with apt keywords.
For example this website sells corporate giftware and if I were writing a promotional merchandise blog (which in actuality I am) then I’d be sure to use such keywords as “business merchandise” throughout the text.
I have seen many examples of very badly written blogs around the internet, they are almost incomprehensible in a spelling and grammatical context. But it seems that as long as they have and appropriate number of keywords in them (such as “promotional product” or business gift in my case) then search engines don’t really seem to mind.
It takes a long time to write a good blog, but as it seems that Google and other search engines doesn’t really mind if your blog is a bit ropey then I may opt for the easy option of faster less complete blogs but with the right amount of the necessary keywords such as “Corporate Giftware” in my case.
