Archive for the ‘About The Corporate Gifts Company’ Category


Corporate Gift Ideas for Men

 Tuesday, June 7th, 2011

 

Click for Corporate Gift Ideas for Men

It can often be the case that men are the most difficult to shop for, but this is especially true in the world of corporate gifts. The men’s corporate gifts sector is notoriously difficult so if you are struggling for men’s gift ideas then you are not alone!

There are plenty of options available if you are looking for men’s corporate gift ideas and the choice that you make should come down to a number of factors; its relevancy to your brand, its relevancy to the recipient and its practicality. Let’s explore these in more detail.

Brand Relevancy

If your men’s corporate gifts are going to be provided with a marketing or promotional motive then they will need to be relevant to your brand.

You can achieve this by making it relevant to a particular advertising or marketing campaign that you have running or make it relevant to the themes and practices of your company itself. Are you looking to promote your international qualities? Then something like a puzzle globe or a three city clock would broadcast these perfectly.

Recipient Relevancy

If the personal touch is more important than corporate recognition then you will need to consider how relevant the product will be for the recipient. This is particularly important if you are looking to use corporate gifts to recognise achievement or for smaller, more intimate promotions.

Consider the recipient’s job role, hobbies and interests when deciding on your gift. If you are buying for a number of different people then consider what they all have in common, whether it’s a project that they have worked on or any shared interests that they have.

Practicality

This is something that will tie in with both of the other factors and will be instrumental if you are using corporate gifts with a marketing motive. Practical items such as pens and business card holders will be used more frequently, so if you have your logo engraved onto them then they stand more chance of being seen by the people who count. This will help with brand recognition and will secure your company in the minds of the people who may want to use your services in the future.

It may seem difficult at first if you are struggling to decide on appropriate corporate gifts for men, but some of the most basic rules can work regardless of the recipient. Business card holders, pens and golf gifts all make popular choices, but think carefully about you motives for the gift and how it relates back to both your recipient and your company for the best results.

Click for Corporate Gift Ideas for Men


Leather Corporate Gifts

 Monday, May 23rd, 2011

Click for our range of Leather Corporate Gifts

Leather is a material that has always been associated with quality and as such it can provide an effective platform for the most stylish corporate gifts. Leather corporate gifts are a must for any company who wishes to enhance a quality reputation and when given to prestigious clients they can be an effective marketing tool.

In a very visible promotional marketplace, leather corporate gifts can offer something slightly different, subtlety. Sometimes you don’t have to shout the loudest to be heard the most clearly, and with leather corporate gifts you can get your promotional message across in effortless style.

So what promotional benefits can leather corporate gifts offer?

They are certainly very memorable items that are unlikely to be thrown in the bin in the same way as promotional pens or similar disposable items, so you don’t need to plaster your brand all over them in order to be remembered. Branding can take the form of a discreet printed or engraved decal placed onto the surface of the leather that will keep the style of the gift intact whilst giving you valuable visibility.

You will also reap the benefits of the style and reputation that leather brings with it, giving your brand identity a boost too. There are many items to choose from that will increase the likelihood of finding a relevant item both for your brand and your recipients. You can choose from leather folders, holdalls, passport wallets and journals, along with many other leather corporate gifts that are guaranteed to make a positive impression for your promotion. Take a look at the range that we have on offer if you are looking for corporate gifts with a difference.

Click for our range of Leather Corporate Gifts


Corporate Gifts for Women

 Tuesday, May 3rd, 2011

Click to View our Range of Corporate Gifts for Women

When using corporate gifts for a promotional campaign or to reward employees, it is often necessary to make your campaign gender specific. With many different companies in many different industries relying on a gender specific brand identity, it can be common for these companies to need to show this through their marketing and promotional activities.

The market is full of companies who target their products to women and whether it’s health, beauty or lifestyle products, all of these companies depend on gender specific branding. Corporate gifts are frequently used to enhance a marketing campaign, and corporate gifts for women can help to get the right message out if you are promoting a female centric brand.

So if you are in the market for corporate gifts for women, where do you start? Here are a few suggestions from our range to get you started.

Beating Heart Keyring

Beating Heart Keyring - Corporate Gifts for Women

Keyrings are popular corporate gifts because their practicality brings with it great deal of visibility and the beating heart emblem gives this item an air of femininity. It is a simple yet effective design and it would make an effective item for promotional purposes or to reward members of a team.

There are plenty of options available if you are looking to aim your corporate gifts to women, so browse our ladies gifts section for a little inspiration.


Corporate Gifts for Men

 Monday, April 11th, 2011

Click to see our range of corporate gifts for men

Men can be notoriously difficult to shop for on birthdays and Christmas, and the same is true with corporate gifts too. Whether you are looking to use corporate gifts as part of a marketing campaign or to recognise the efforts of your staff, it can be difficult to decide on the most appropriate business gifts for the male of the species.

So if you are looking to target a male audience for a promotion or reward the hard working chaps in your office, where do you start? Here are a few ideas.

Executive Toys

When choosing corporate gifts for men, you can’t go wrong if you appeal to the big child that lives inside us all. No matter how senior or sincere the recipient, everybody secretly enjoys an executive toy with the fiddle factor!

Executive toys are particularly popular with men and they are useful for promotional purposes as the best ones will tend to gain pride of place on the desk of your recipient, displaying your logo to the person you want to see it most.

Corporate Golf Gifts

As many a golf widow will testify, golf is an extremely popular pastime amongst the men of the UK. It still forms a large part of the executive lifestyle and as such makes it an ideal theme for corporate gifts.

There are many options available for golf related corporate gifts and among the most popular are golf sets, golf ball clocks and golf bag pen stands.

Business Card Holders

If you’re looking for something slightly more businesslike, business card holders can make excellent corporate gifts. They come in many different shapes and sizes and are the ultimate accessory for any on the road salesman.

Men are notoriously difficult to shop for, so if you are struggling to find the right corporate gifts for men then take a look at the website for a touch of inspiration.


Blog Spam of the Week!

 Tuesday, February 8th, 2011

Here on The Corporate Gifts Company blog, we invite our readers to contribute to the discussions raised in the articles and, where possible, provoke debate on issues in the marketing, advertising and corporate gifts world.

Whether you agree or disagree with anything we’ve written, we welcome you to leave your comment and it will be published even if it is to contradict what is said.

Unfortunately, a vast number of the comments we moderate are blog spam aimed at cluttering our blog page with junk in order to manipulate the search engine results with links to competition sites.

The usual process when these are received is to just hit delete, but some of the content of these messages is almost too good to throw away. So with that in mind we are starting a new weekly feature called “Blog Spam of the Week”.

In it we will publish the pick of the blog spam comments we receive (with links removed, obviously) and we can all share the joke that has, until now, only been shared by my junk box.

So here we go, entry number one. This comment really captures the true spirit of the article “Do we Have an Advertising Event in the UK to Rival The Superbowl?” and offers a cutting edge insight into the state of the corporate gifts industry in 2011….

“Corporate gifts help companies to be remembered, but ut is difficult to be original and not to make weird gifts. When offered a gift, especially in business, one of the goals we look forward, it is to be remembered for the gift and the company  how has offered it. We strive to create unique gifts for business meetings in Spain, I hope that our gifts were not weird at any time.”

No, I’m sure that your corporate gifts are not weird, but your comment was weird enough for us to start this brand new column!

Visit The Corporate Gifts Company Blog again next week for more Blog Spam of the Week!