Archive for the ‘Corporate Gifts Advice and Help’ Category
Monday, June 7th, 2010
As a survey of more than 300 England fans by the betting website Betfair revealed that 32% of fans would consider skipping work to watch the football, companies throughout the land will be bracing themselves for the most potent epidemic of them all to sweep the country, World Cup Fever.
The symptoms include high anxiety and nausea, peaking after around 90 minutes, and if the speculation is to be believed it can only be cured by absenteeism and copious amounts of beer.
Despite fears by bosses that this will lead to empty offices and a depleted workforce, the good news is that it is completely preventable.
If your company has a happy, motivated workforce they will be less inclined to skip work in favour of the football. Corporate gifts can help with this through providing target incentives for sales teams and other areas of the company where positive, productive work can be rewarded. Sales incentives can be a great way to motivate a team and staff will be much less likely to skip work with a prize on offer for those who put in the effort.
This doesn’t just have to be used as an incentive to come to work during the world cup. Corporate gifts provide a great staff incentive, improving morale across the company. Corporate gifts can also provide a great reward for someone who has done exceptional work, or to reward a team after a big project.
When these strategies are pursued as standard, it will provide a great working atmosphere which will make sure staff won’t fall foul of the mystery virus every four years.
Browse The Corporate Gifts Company website to see which corporate gifts will help to motivate your workforce.
Tags: corporate gift, corporate gifts, World Cup
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Tuesday, May 11th, 2010
The Internet plays a major part in how companies, including The Corporate Gifts Company, do business and any changes in how people access information can have a big effect on sales. With President Obama claiming this week that information has become “a distraction”, the ways that people navigate online have become even more important.
For years Google has been by far the most used search engine on the net, and getting your website on the first page for a specific query, ‘Corporate Gifts’ for example, can mean big business.
Online portals can also be a good way of navigating the web as they can bring together a number of related sites for the surfer to peruse. The website Which Promo serves as a fantastic guide for promotional products and is a great tool in the corporate gifts industry.
Web searches are constantly evolving though and social networks such as Facebook and Twitter have become a great way of recommending specific websites to friends and followers, providing a new way of navigating the web. But what effect does this have on businesses? Is using social networking an effective way of increasing sales for a B2B Company? There is room for debate on this issue but the general consensus is that it doesn’t hurt to have a presence across a wide range of formats.
All of this goes to show that despite President Obama’s fears of technology having a negative effect on people, there are many ways to use the vast oceans of information that are out there on the internet to our advantage.
You can search out some great gift ideas at The Corporate Gifts Company, or check out our friends at The Business Gifts Company for gadget related gifts.
Tags: Business Gifts, corporate gifts
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Monday, April 26th, 2010
With the planet now safe from the threat of the ash cloud, the election campaign hitting the calm before the storm and the World Cup still agonisingly far away, it’s a good chance to take a break from the usual blogging topics and focus on a product range that can really help your Company to boost staff morale.
When you think of Corporate Gifts it’s easy to think of different gift ideas that reward staff and thank clients. keyrings and clocks have always been popular pieces and make great personalised gifts when engraved. But how about using awards and trophies as a way of offering a reward that will improve morale and offer a great incentive to staff?
The Corporate Gifts Company offers a fantastic range of bespoke awards that can really serve as a great incentive to a team. Use them to reward good performance, perfect attendance or exceeding targets in a way that will help to motivate staff and add a sense of healthy competition to a team.
There are a wide range of stylish trophies you can choose from that staff will really want to work hard to win. Our slate awards are novel and unique and will look great on any recipient’s desk or mantelpiece. The acrylic awards make a really stylish trophy and are perfect for a Company awards night or gala dinner for instance.
CLICK HERE to browse our awards section and choose a really novel way to motivate your staff.
Tags: Corporate Gift Awards, corporate gifts
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Wednesday, March 24th, 2010
It seems that search engine optimisation has now got to the point where in order to market your website you need to write a blog post at least every week.
It further seems that said blog needn’t actually make sense as long as it contains the correct balance of well written content sprinkled with apt keywords.
For example this website sells corporate giftware and if I were writing a promotional merchandise blog (which in actuality I am) then I’d be sure to use such keywords as “business merchandise” throughout the text.
I have seen many examples of very badly written blogs around the internet, they are almost incomprehensible in a spelling and grammatical context. But it seems that as long as they have and appropriate number of keywords in them (such as “promotional product” or business gift in my case) then search engines don’t really seem to mind.
It takes a long time to write a good blog, but as it seems that Google and other search engines doesn’t really mind if your blog is a bit ropey then I may opt for the easy option of faster less complete blogs but with the right amount of the necessary keywords such as “Corporate Giftware” in my case.
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Friday, September 18th, 2009
After the difficult year we’ve all had maybe as we come out of the recession it’s time to say thank you to your staff and clients for helping keep you in business… Our Corporate Giftware range is perfect for Christmas orientated products. The silver products give even the dullest office a great Christmas feel. Particularly the Barware section is great for Christmas giftware, perhaps a wine bottle stopper or a hip flask would be an appropriate products for your hardworking staff. What about giving your best clients a thank-you gift this year, it’s been so tough out there in the business world that its about time to celebrate still being in business.
And perhaps… with all this potential giving going on that the hard done by promotional giftware market will see a lift 
Tags: Christmas, corporate gift, promotion, promotional gift
Posted in Corporate Gifts Advice and Help, Corporate Gifts Barware | 3 Comments »
Friday, September 4th, 2009
BESPOKE USB FLASHDRIVES
The flashdrive is the promotional product of the decade; it has gone from a few megabytes (16mb at £20 plus just a few years ago) to unbelievable memory away; it’s a modern classic universally welcomed by the recipient as something size (many gigabytes) now! It is a promo give – away that certainly never gets thrown really to match any other corporate gift. useful they’ll use every day. Instant wow factor, genuine desirability, and longevity
The new larger memory sizes also mean that there’s more scope to upload content such as brochures, multimedia and other data.
Recent developments have broken away from the restriction of the standard designs which are normally simply engraved or printed with a corporate gift logo or promotional message.
Bespoke designs are now within easy reach with relatively low minimum quantities (just a few hundred) and affordable development and tooling costs (a few hundred pounds subject to design). Spread over a few hundred pieces, the bespoke flashdrive is now no more expensive than a bespoke lapel pin or a pair of cufflinks.
And design is only restricted to your imagination (or corporate guidelines, of course); from cars, planes, lorries, cartoon figures and licensed characters, to blinged insects, logo shaped flash drives and musical instruments. All incorporating your logo or corporate message for any promotion or event.
Call our sales team today and get free, no obligation visual for your bespoke flashdrive design.
Tags: corporate gift, Corporate Message, promotion, Welcome
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Thursday, August 27th, 2009
The 4 M’s
The renowned business school Cranfield School of Management extoles the virtues of running a business. And like any business mantra for improvement, it has a catchy phrase to get you hooked; “the Four M’s.”
So what is it all about?
ME
Articulate your personal goals and focus your business so that it is aligned with those goals. Take time on your business rather than in it, and make sure the business is not too reliant on you day to day.
MANAGEMENT
Your management team is key to your success. Allocate enough of your own time to coach your team; delegate real responsibility to your key personnel and work on your team’s dynamic to ensure effective performance.
MARKETS
“Stick to the knitting”. Sell more of the some type of stuff to more of the same type of customers. Profile your ideal customer for existing product and find more of them.
MONEY
Turnover is vanity, profit is sanity. Concentrate on profit, rather than turnover. Maintain margin and beware of discounting. Cash is king (especially in this economic downturn).so look after cash–flow.
So how does your business measure up to the “Four M’s”? for more information, check out the Cranfield BGP programme.
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Monday, August 24th, 2009
PR can be an invaluable part of the marketing mix or it can or it can be a complete waste of everyone’s time and money. So what are the things to look out for when considering PR for your company?
• Agency or in–house?
Cost is the biggest consideration when deciding whether to outsource your PR. Most PR agencies charge a monthly retainer and you’ll need a hefty budget if you want a good agency delivering relevant results. So if you have the budget, a good agency can offer a level of experience and influence difficult to rival in- house, although the focus and commitment from a dedicated employee is hard to match. You pays your money and you makes your choice.
• What to look for
Outsource or in house what sort of person or team are you looking for? Knowledge and affinity for your brand or company is essential. A willingness to research thoroughly (both your company and titles and journalists) is also very important in the digital age it’s not just enough to rely on just traditional mediums – PR must know now encompass online media channels also.
• Strategy
Make sure you discover the angle behind your story or business, without it no-one will be interested. A human angle is usually more powerful than simple product
related pieces
Used effectively, with either the right agency or staff, PR will be a powerful addition to your marketing arsenal.
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Tuesday, August 18th, 2009
RECRUITMENT
Let’s start at the very beginning. Building a great team starts with recruitment. Have a clear idea what type of attitude you ideally want from your staff – most skills can be taught, getting the right attitude is a very different matter.
BALANCE
Like a good football team, it’s not all about outstanding individuals, but more a balance of complimentary strengths and skills. Have a look at www.belbin.com for different team roles and how to identify who should be doing what.
MOTIVATION
It’s not always about money, especially in a recession, job security is vital, but so is a clear understanding of roles and responsibilities. From this transparent and cohesive team situation, you can build motivation and incentive programmes that will be able to drive performance and deliver results. Don’t forget, corporate gifts can be extremely cost effective and play an important part in staff motivation.
FEEDBACK
Let people know when they are not performing, but more importantly tell them when they’re doing well. Good teams are self policing - staff don’t want to let each other down and sub-standard performance is quickly identified and stubbed out
OPPORTUNITIES
Provide clear and achievable career opportunities – keep them interested and striving for the next level.
Tags: corporate gift, corporate gifts
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Wednesday, August 5th, 2009
In today’s difficult economy many companies are seeing their traditional revenue streams shrinking. If there is one challenge to the sales promotion industry it is how to reach minority markets, currently estimated at about £400billion. Conventional marketing and promotional methods are not enough to capture those hard – to – reach minority markets This is made up of a range of markets including ethnic minorities, seniors and the LGBT community. A lot of the organisations have been unsure how to respond to these changes, opting instead for a, “one a size fits all,” generic approach.
During the recession, businesses should be investing in marketing strategies that target these diverse, groups through targeted products and messages.
An advantage of the promotional merchandise industry is that it provides the perfect platform for this short of approach to our increasingly diverse, cultural society. Promotional products and services can reach and engage with hard to reach audiences.
In terms of cost, promotional items and corporate gifts, can reduce wastage and maximise efficiency. According to the Office of National Statistics and Brand Choice;
1) Disposal income in the U.K ethnic minority market is access of £90 billion.
2) 18.7% of the U.K population is 65 and over.
3) 8% of the population in the U.K are ethnic communities.
4) 1/3 of businesses are owned and run by members of ethnic minorities.
A number of major brands already communicate well with ethnic groups in the U.K as part as their marketing, and PR strategies, such as Tesco and HSBC. They, have conducted specific very successful campaigns and built brand loyalty and revenue. Niche products tailored to meet specific needs, are also doing well.
In the good times, when budgets are generous and targets are perhaps less important, sales campaigns often are characterised by a scattergun approach – throwing spaghetti at the wall and hoping enough of it will stick. Obviously in a recession every marketing pounds or dollar needs to count and promotional items and corporate gifts can prove highly targeted and cost effective; different products can be chosen for each and target market with a range of branding techniques; from jewellery to keyings and flash drives .
Tags: Branding, corporate gift, corporate gifts, Cost Effective, promotional item, promotional items, promotional products, sales promotion
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