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	<title><![CDATA[The Corporate Gifts Company | Business Gifts Blog]]></title>
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	<link><![CDATA[http://www.corporate-gifts-co.com/blog/]]></link>
	<description><![CDATA[The Corporate Gifts Company | Business Gifts Blog]]></description>
	<lastBuildDate>Wed, 16 May 2012 14:53:41 +0000</lastBuildDate>
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		<title><![CDATA[How Are You Identifying Your Target Audience?]]></title>
		<link><![CDATA[http://www.corporate-gifts-co.com/blog/how-are-you-identifying-your-target-audience]]></link>
		<comments><![CDATA[http://www.corporate-gifts-co.com/blog/how-are-you-identifying-your-target-audience#respond]]></comments>
		<pubDate>Tue, 15 May 2012 08:49:19 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.corporate-gifts-co.com/blog/?p=2614]]></guid>
			<description><![CDATA[In a strong economy where both money and customers are plentiful it is easy to fall into lax marketing practices such as throwing money into inappropriate target markets and blanket advertising in the hope of gathering as many contacts as possible.
Paradoxically, when the economy loses strength, the temptation is to not only continue this haphazard approach, but to focus more energy into it. The idea seems straightforward and logical, the more contacts you have, the more likely you are to get a bite.

Success comes from concentrating on your target
Unfortunately the logic and the theory are flawed. While sending yourself down...]]></description>
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		<item>
		<title><![CDATA[Building A Good Team]]></title>
		<link><![CDATA[http://www.corporate-gifts-co.com/blog/building-a-good-team]]></link>
		<comments><![CDATA[http://www.corporate-gifts-co.com/blog/building-a-good-team#respond]]></comments>
		<pubDate>Mon, 14 May 2012 08:46:29 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.corporate-gifts-co.com/blog/?p=2611]]></guid>
			<description><![CDATA[Negotiating your way through an unforgiving economy or launching a start-up during an economic downturn requires success in a number of factors; you, your company’s USP, the quality of your product and a dollop of luck. Each of these factors has to align at the right moment for you to be a success and the only way you can do that is to build the right team.

Reward your workforce to boost team spirit
Putting together a ‘dream team’ isn’t easy but if you focus on key areas you will give yourself the best possible chance. Building a team isn’t simply a...]]></description>
			</item>
		<item>
		<title><![CDATA[Who Are Your Competitors?]]></title>
		<link><![CDATA[http://www.corporate-gifts-co.com/blog/who-are-your-competitors]]></link>
		<comments><![CDATA[http://www.corporate-gifts-co.com/blog/who-are-your-competitors#respond]]></comments>
		<pubDate>Fri, 11 May 2012 09:03:26 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.corporate-gifts-co.com/blog/?p=2608]]></guid>
			<description><![CDATA[Even the very largest companies have competitors – the Monopolies and Mergers Commission see to that – and it is these competitors and how you react to them, more than almost any other factor, which ultimately decides the success level of your business.
In most marketplaces identifying a direct competitor is easy. You can open an industry magazine and see a liberal sprinkling of ads or you can search the web and analyse the results that are returned. Take a minute to think about your own industry; I dare say it won’t take long for you to come up with a...]]></description>
			</item>
		<item>
		<title><![CDATA[Why Are You Doing What You Are Doing?]]></title>
		<link><![CDATA[http://www.corporate-gifts-co.com/blog/why-are-you-doing-what-you-are-doing]]></link>
		<comments><![CDATA[http://www.corporate-gifts-co.com/blog/why-are-you-doing-what-you-are-doing#respond]]></comments>
		<pubDate>Tue, 08 May 2012 09:18:26 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.corporate-gifts-co.com/blog/?p=2494]]></guid>
			<description><![CDATA[The Importance of Corporate Branding
When it comes to major global brands, not many people would argue with the success of the Hilton chain of hotels. The fact that the Mad Men TV show was keen to turn to Conrad Hilton and his company to indicate the high levels Don Draper and his advertising agency were operating at with respect to corporate branding says it all. The Hilton name remains highly respected today.

Corporate branding can lend an air of prestige to any product.
The company has announced plans in the UK for a 700 job recruitment drive at all levels of the...]]></description>
			</item>
		<item>
		<title><![CDATA[Use Events To Create Internal Brand Loyalty]]></title>
		<link><![CDATA[http://www.corporate-gifts-co.com/blog/use-events-to-create-internal-brand-loyalty]]></link>
		<comments><![CDATA[http://www.corporate-gifts-co.com/blog/use-events-to-create-internal-brand-loyalty#respond]]></comments>
		<pubDate>Fri, 04 May 2012 08:50:33 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.corporate-gifts-co.com/blog/?p=2489]]></guid>
			<description><![CDATA[If your employees don’t have a passion or excitement about their company or its goods and services, it can be very hard to make a positive impression on external partners or potential customers.

Company events can help to enhance staff loyalty
Extolling the virtues of the company and impressing why it is an important place to work is a good way to build morale but it may not be enough. For employees to feel as though they are really appreciated by their employers, fun is often the most important thing. A great bonus for many companies is that it doesn’t have to...]]></description>
			</item>
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		<title><![CDATA[Marketing To Niche Markets]]></title>
		<link><![CDATA[http://www.corporate-gifts-co.com/blog/marketing-to-niche-markets]]></link>
		<comments><![CDATA[http://www.corporate-gifts-co.com/blog/marketing-to-niche-markets#respond]]></comments>
		<pubDate>Thu, 03 May 2012 08:48:26 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.corporate-gifts-co.com/blog/?p=2484]]></guid>
			<description><![CDATA[In a multi-cultural, ethnically and culturally diverse society where countless religions, ideologies and lifestyles abound, there is a temptation to act as though the numerous niche markets don’t exist. When developing marketing strategies, many companies opt for a ‘one-size-fits-all’ approach which is incredibly difficult to pull off.

Just like shops, marketing can cater for niche groups.
In pre-Civil Rights America in the 1960s, some companies neglected to market directly to the African-American communities feeling that their views and opinions were unimportant. In the UK of 2012, the opposite is true – businesses are often inclined to act as though they see no...]]></description>
			</item>
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		<title><![CDATA[How To Keep Morale High In A Recession]]></title>
		<link><![CDATA[http://www.corporate-gifts-co.com/blog/how-to-keep-morale-high-in-a-recession]]></link>
		<comments><![CDATA[http://www.corporate-gifts-co.com/blog/how-to-keep-morale-high-in-a-recession#respond]]></comments>
		<pubDate>Tue, 01 May 2012 09:04:05 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.corporate-gifts-co.com/blog/?p=2478]]></guid>
			<description><![CDATA[
Staff reward schemes can help to grow morale
With the fragile global economy staggering to its feet and the age of austerity tightening its grip on the UK, businesses are once again being forced to adopt recession survival strategies. Since late 2008, and the first utterances of the phrases ‘credit crunch’ and ‘economic downturn’, companies have looked to rethink practices that worked well in a buoyant economy in favour of a general tightening of the belt.
Unfortunately when management focus is directed towards income and expenditure, stock levels and sales, it is often the employees that are neglected. Whether intentional or not...]]></description>
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		<title><![CDATA[Is Print Marketing Dead? 5 Steps To Perfecting You Marketing Campaign]]></title>
		<link><![CDATA[http://www.corporate-gifts-co.com/blog/is-print-marketing-dead-5-steps-to-perfecting-you-marketing-campaign]]></link>
		<comments><![CDATA[http://www.corporate-gifts-co.com/blog/is-print-marketing-dead-5-steps-to-perfecting-you-marketing-campaign#respond]]></comments>
		<pubDate>Wed, 25 Apr 2012 13:54:37 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.corporate-gifts-co.com/blog/?p=2439]]></guid>
			<description><![CDATA[In recent years, much of the marketing industry has shifted to the web. Whilst digital marketing has a huge number of benefits which ought to be utilised by any business, this shift has led many businesses to make the mistake of abandoning print marketing.
In truth, print marketing-I.e. branded gifts, branded content, corporate samples and business cards can still be highly effective. Evolving how you market your business, whether online or offline, is crucial and taking these steps can ensure you make the most of your marketing opportunities.
1) Always Combine Digital And Print
Rather than letting the force of digital media overtake your...]]></description>
			</item>
		<item>
		<title><![CDATA[Three Reasons to Invest Rather than Save]]></title>
		<link><![CDATA[http://www.corporate-gifts-co.com/blog/three-reasons-to-invest-rather-than-save]]></link>
		<comments><![CDATA[http://www.corporate-gifts-co.com/blog/three-reasons-to-invest-rather-than-save#respond]]></comments>
		<pubDate>Mon, 16 Apr 2012 10:39:27 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.corporate-gifts-co.com/blog/?p=2417]]></guid>
			<description><![CDATA[
Will your company choose to invest its cash?
Anyone who regularly follows the economic news will be more than familiar with the rollercoaster sensation that has accompanied it over the last few years. We have gone from bank crashes to strong recoveries, the brink of the collapse of the Euro and a return to cautious optimism.
According to a report by the BBC today, companies in the UK are stockpiling cash on their balance sheets “at an accelerating pace”, and not investing it in external products or services. With the ever changing fate of the economy, it’s no wonder that companies remain...]]></description>
			</item>
		<item>
		<title><![CDATA[How to Keep Your Employees Happy ]]></title>
		<link><![CDATA[http://www.corporate-gifts-co.com/blog/how-to-keep-your-employees-happy]]></link>
		<comments><![CDATA[http://www.corporate-gifts-co.com/blog/how-to-keep-your-employees-happy#respond]]></comments>
		<pubDate>Wed, 11 Apr 2012 09:00:59 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.corporate-gifts-co.com/blog/?p=2327]]></guid>
			<description><![CDATA[In today's post, Dominic Wake from ETSplc.com discusses employee motivation and engagement, and explores ways in which you can boost productivity in your workplace.
In today’s tough economic climate it’s more important than ever for businesses to have happy employees. It’s no surprise that most employee surveys reveal that when employees feel that their employer respects them and have opportunities to progress their career, profits are higher. Conversely, if they feel undervalued they’ll be unmotivated, and the whole company will suffer.
&nbsp;

Do your staff have confidence in your leadership? (Photo credit: Wikipedia)
&nbsp;
Yet keeping employees happy is hard work – primarily because happiness...]]></description>
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		<title><![CDATA[BBC Investigates Gift Card Waste]]></title>
		<link><![CDATA[http://www.corporate-gifts-co.com/blog/bbc-investigates-gift-card-waste]]></link>
		<comments><![CDATA[http://www.corporate-gifts-co.com/blog/bbc-investigates-gift-card-waste#respond]]></comments>
		<pubDate>Tue, 10 Apr 2012 10:40:16 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.corporate-gifts-co.com/blog/?p=2286]]></guid>
			<description><![CDATA[Following on from our article last week on the true value of using gift cards for corporate recognition, the BBC also covered the story over the weekend, revealing that £250m is wasted per year on unused gift cards.
According to the article, expiry dates were one of the biggest concerns for consumers, with many not realising that there even was an expiry date on their gift voucher.
The article goes on to illustrate just how much of a present gift vouchers are to retailers, as according to the UK Gift Card &amp; Voucher Association, “Most people who spend a gift card in...]]></description>
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