If Only Capello Had Used Corporate Gifts….

 Monday, June 28th, 2010

Ok, so maybe they wouldn’t have helped. Last week I blogged on the positive affect that a good World Cup run could have on the British economy. With a gloomy budget and negative headlines everywhere you look, a good World Cup run, beginning with a win over Slovenia, could have been the pick-me-up the nation needed.

So much for that. Who would have a predicted a sneaky win against the smallest nation in the tournament, followed by a thorough thrashing by our good friends from Germany? Let’s just hope that beating the Aussies in the cricket followed by a good Wimbledon for Andy Murray makes up for the disappointment of a shocking World Cup.

Anyway, with that rant over with, let’s try and make sure we don’t all make the same mistakes in the workplace that Fabio Capello made with the England squad. Much has been made of his hard, disciplinarian approach, and for years business gurus have argued the benefits and drawbacks of the carrot or stick method of motivation.

It is fairly obvious which side of the fence Mr Capello favours, with strict discipline and a culture of fear the preferred method of motivation chosen by “The Squadfather”. There were certainly signs of his icy exterior melting towards the end of the tournament, when he offered the squad beer the night before their sole victory against Slovenia. But while it wasn’t the beer that lead to the victory (although you never know…) having a break from the strict regime and being given a reward certainly goes a long way towards improving morale.

It is the same in business. A motivated workforce who feel that their efforts are being rewarded will always produce more results than one that lives in an atmosphere of negativity. Although there will always be the argument that discipline has to be enforced, especially with a camp of multi-millionaire playboy footballers, in the real world employees respond better to incentives and rewards. With a motivated workforce being driven by positive management, discipline takes care of itself.

Corporate gifts and awards can provide fantastic motivational tools, and their affect on motivating a workforce cannot be ignored. Whether corporate gifts are used as sales incentives or as rewards for good performance, corporate gifts can improve team morale and lead to a happy and efficient workforce. In these slightly chastened financial times, when awarding big bonuses isn’t always an option, corporate gifts can provide an affordable way of keeping hard working staff motivated.

To see what corporate gifts can do for you, visit www.corporate-gifts-co.com. It might be too late for Fabio Capello, but don’t make the same mistakes that he made.

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