There’s nothing better than a swanky leather accessory to make you feel the business at work.
The Corporate Gifts Company supply their high quality range of premium leather bags, luggage and accessories to retail outlets and online to consumers in the UK as well as to the promotional market for corporate gifts and premiums.
Obviously the buying criteria and mindset are totally different for each market but there are obvious crossovers and synergies.
There is always room in the market for different styles and price points and The Corporate Gifts Company (CGC) are particularly good when buyers are looking for the design and quality of a big brand but don’t quite have the budget. Flexibility is key, and amendments to existing products and totally bespoke solutions at very small production runs and virtually no development costs are possible. Interestingly, during the credit crunch, customers have actually requested even more exclusive and quality items.
CGC’s most popular leather item across all markets; wholesale, retail and promotional, is our laptop bags – both the ladies Brescia style and the men’s classic Messenger style. One of the keys to its success is the ability to accessorize the bag with coordinated pieces from the rest of the range, from business card holders to passport wallets, and A4 folders to key fobs.
Branding quality leather goods can actually reduce perceived value, unless done discreetly; on small leather goods it is normally straight forward, but on larger more expensive and prestigious pieces it can be problematic.
This is where GCG’s flexibility really works; often advising on how best to translate a logo as there is a tendency for “corporate logo police” to insist on colours and sizes that are not appropriate. Thankfully, good sense and taste usually prevails and a discreet representation will then enhance the perceived value of the piece.
This brings up a very good (often overlooked) issue when gifting high quality leather products. Discreet branding and smaller logos are important for these kinds of leather items. Good point thank you!