The choices that you make in deciding what promotional vehicles to use and the timing to publicise yourself can be very difficult and time consuming. Service introductions involve communicating to almost all of your organisation’s existing client base and potential client base. The challenge is to promote and stimulate the sales force and virtually everyone else in the company.
Sampling as a promotional vehicle is excellent for introducing a new product, product improvement or for entering new market areas with an established product. In the past, cigarette manufacturers have found this vehicle very useful. Sampling, however, is expensive and lacks precision. Sampling is probably the most dramatic, and expensive way to get your product into the hands of new clients. Target you sample giveaway effort to people most likely to buy, or many of your costly samples will end up in the bin. It is still the most effective way to get someone to try your product and subsequently purchase the product.
But if budgetary constraints are such that full sampling is a moot point then consider the possibility of using an existing promotional products and manipulating it into a sampling scenario. Consider a custom shaped flash drive we can literally create a bespoke flashdrive in any shape imaginable. A cost effective and useful product with fast lead-times… get your product out there!
