I’m sure most of you will have an idea of what engraving is, but I guess the majority will probably think of the little chap at the Open Golf Championship hand engraving the winners name at the last minute, or maybe the guy in the shoe repair shop who has a 50 year old manual engraving machine in the corner of his shop.

Times have moved on, but people still equate engraving with quality, and moreover the overall quality of the item or gift. So when buying promotional items, what does engraving mean in terms of reproducing your corporate logo?

There are many types of “marking” methods for advertising gifts, cheaper promo items tend to be printed as this is very cost effective. Leather can be embossed or blocked. Glass can be engraved or sand blasted. Etc, etc, etc. When it comes to metal items the most common method of branding is either diamond or laser engraving.

Here at the Corporate Gift Company we use diamond engraving. Laser engraving is particularly good in some circumstances and it’s resolution is particularly good on fine detail. As it actually burns the surface of the metal, however, it can effect can look “burnt” and a bit yellowy. Even when it is good it looks like a grey print. In which case, why not print it instead? Print is associated with promo giveaways, so if you are paying £20 for a promotional clock or desk item, why would you choose a branding method that cheapens the product. After all, a promotional product is all about perception and impact, so it is important to enhance the perceived value of your corporate gift, not lessen it.

At the Corporate Gifts Company we have 10 state of the art computerised diamond engraving machines to give you the quality and turnaround times necessary to make your promotion a success. Logos are plotted, vectorised and digitised using specialist software and the item is then engraved reproducing your logo as you’ve never seen it before. But even though the engraving machines are computerised, it still uses a diamond tip to mark the surface of the metal, giving the logo a shimmer that no other marking method can match, enhancing and increasing the perceived value of your corporate incentive.

Of course it’s a matter of personal taste, but 20 years of experience tells us that if you want to make the biggest impact with your executive gift, then diamond engraving is the best choice.

Call our sales team today on 0845 430 9202 to find out how we can translate your logo for maximum promotional impact.

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This entry was posted on Friday, December 5th, 2008 at 3:56 pm and is filed under Corporate Gifts Advice and Help. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.