Posts Tagged ‘advertising gifts’
Thursday, May 14th, 2009
Expenses fraud has probably existed since the the very first expense form was ever created. Perhaps the most topical and burning question in the UK today is how our polititians have had their noses in the expenses trough. I’m surprised everyone’s so surprised and outraged; surely everyone who works in an office or corporate environment knows everyone’s at it.
Only a few months ago, The Chartered Management Institute released a new guide to help combat corruption and fraud in the workplace after it was revealed that 48% of UK offices have suffered fraud – and that’s just the ones we know about.
Apparently there are three problem areas that create fraud-friendly conditions; a lack of internal controls, unclear reporting structures and a “blame culture”. Well, most UK companies must suffer from at least one of those!
So here at The Corporate Gift Company we specialise in providing business gifts and executive incentives that promote achievement and encourage best practice. So what corporate gifts could we suggest to discourage an expenses fiddle here, or a bit of fraud there?
Well, how about our best selling “City Desk Set” ; perfect for making a note of all those expenses and there’s even somewhere to keep the receipts.
Or what about the very popular “Decision Maker Pen Stand” to help you do the right thing!
Or the diverting “Wobble” pen – for those who can’t stay on the straight and narrow.
Just a few ideas! What do you think?
Tags: advertising gifts, business gift, Business Gifts, corporate gift, corporate gifts, executive incentives, promotional desk items, promotional desk set, promotional ideas, promotional pens
Posted in Corporate Gifts Advice and Help | No Comments »
Sunday, April 12th, 2009
It used to be four, but now it’s seven, or as many marketing related P’s that you can think of. So what are these mystical marketing mysteries? Can they help in your company’s marketing endevours, and even more of interest to us, do they apply to corporate executive gifts?
PRICE – the all important budget, but in relation to promotional items, what’s more relevant is value for money – and that means products that give you more bang for your buck. The Corporate Gifts Company specialise in supplying high perceived value promotional products like our competitively priced business card holders.
PROMOTION – if you are looking for a corporate gift then you’re already on the right track. Understand what your promotion is trying to achieve, then match the promotional product to the objectives.
PLACE – where will the promotional product live? Will it be carried as a personal accessory, is it for use at an event or will it sit on the recipient’s desk like these corporate desk items.
PEOPLE – it’s all about the target audience you are trying to influence; so be absolutely sure you understand who you are trying to reach and what will interest or motivate them.
PHYSICAL – sometimes it’s easy to forget how people respond to tactile objects; vouchers and bonuses are all very well, but nothing makes a connection like a quality gift presented in a gift box with all the trimmings.
PROCESS – think about the whole process of the corporate gift experience from how the item is branded, to how the gift will be delivered to what it will be packaged in.
Call our expert sales team today on 0800 942 9202 to see how The Corporate Gifts Company can help your company get the most out of the SEVEN P’s.
Tags: advertising gifts, Business Gifts, corporate gift, corporate gifts, promo gifts, Promotional Gifts, promotional products
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Tuesday, March 31st, 2009
Marketing budgets have shrunk – disappeared in a lot of cases; nobody in the marketing sector would dispute that. So is there any hope out there?
Well, there is some anecdotal evidence that there is a shift in marketing priorities. Expensive image campaigns that address potential customers in a scattergun, non-selective method are being sidelined in favour of a more selective, targeted approach.
Tangible, high perceived value promotional products such as add-ons, premiums, business gifts, on pack offers etc. provide this targeted medium. Items such as the superb desk set, the deco clock, or the torch key fob, are a perfect means of advertising and brand building in these times, becoming even more effective and reinforcing their promotional impact. And you will find many more great ideas on www.corporate-gifts-co.com all of which can be engraved with a corporate logo or promotional message.
Companies who are positioned well, and really know their markets, and are capable of adapting to their customers needs are well advised to act anti-cyclically and promote themselves whilst their competitors are cutting back. Every downturn brings opportunities.
Companies who use promotional products to in a positive way to great effect will reap the rewards and steal a march on their competitors.
Call our hotline today on 0845 430 2902 to find out how the Corporate Gift Co can help get your company ahead with promotional products,
Tags: advertising gifts, advertising products, business gift, Business Gifts, Corporate Clock, corporate gift, COrporate Keyring, promo desk item, promotional campaigns, promotional gift, promotional products, promotions ideas
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Friday, December 5th, 2008
I’m sure most of you will have an idea of what engraving is, but I guess the majority will probably think of the little chap at the Open Golf Championship hand engraving the winners name at the last minute, or maybe the guy in the shoe repair shop who has a 50 year old manual engraving machine in the corner of his shop.
Times have moved on, but people still equate engraving with quality, and moreover the overall quality of the item or gift. So when buying promotional items, what does engraving mean in terms of reproducing your corporate logo?
There are many types of “marking” methods for advertising gifts, cheaper promo items tend to be printed as this is very cost effective. Leather can be embossed or blocked. Glass can be engraved or sand blasted. Etc, etc, etc. When it comes to metal items the most common method of branding is either diamond or laser engraving.
Here at the Corporate Gift Company we use diamond engraving. Laser engraving is particularly good in some circumstances and it’s resolution is particularly good on fine detail. As it actually burns the surface of the metal, however, it can effect can look “burnt” and a bit yellowy. Even when it is good it looks like a grey print. In which case, why not print it instead? Print is associated with promo giveaways, so if you are paying £20 for a promotional clock or desk item, why would you choose a branding method that cheapens the product. After all, a promotional product is all about perception and impact, so it is important to enhance the perceived value of your corporate gift, not lessen it.
At the Corporate Gifts Company we have 10 state of the art computerised diamond engraving machines to give you the quality and turnaround times necessary to make your promotion a success. Logos are plotted, vectorised and digitised using specialist software and the item is then engraved reproducing your logo as you’ve never seen it before. But even though the engraving machines are computerised, it still uses a diamond tip to mark the surface of the metal, giving the logo a shimmer that no other marking method can match, enhancing and increasing the perceived value of your corporate incentive.
Of course it’s a matter of personal taste, but 20 years of experience tells us that if you want to make the biggest impact with your executive gift, then diamond engraving is the best choice.
Call our sales team today on 0845 430 9202 to find out how we can translate your logo for maximum promotional impact.
Tags: Advertising, advertising gifts, Branding, corporate gift, corporate gifts, Corporate Gifts Co, Corporate Gifts Engraving, Cost Effective, engraved business gifts, Engraved Gifts, engraving, Engraving on Corporate Gifts, executive incentives, gifts company, promo gifts, promotion, Promotional Clock, promotional item, promotional items
Posted in Corporate Gifts Advice and Help | 1 Comment »
Sunday, November 23rd, 2008
ISO9000 is a standard for quality management in an organisation.
ISO9000 certification is recognition of a company being consistent and reliable, delivering goods and services of a high standard and providing good customer service levels.
It sends a message that an organisation takes quality and customer satisfaction very seriously. Its purpose is to assure customers that its suppliers can provide quality products and services.
The Corporate Gifts Co has held ISO9000 accreditation since 1995 and has to pass an annual external audit, and last week the audit was passed with flying colours.
So what does this mean for the customers of The Corporate Gifts Company? It means that when you source your business and promotional products from us, you can rest assured that your advertising gifts will be of the highest quality, fit for purpose, delivered on time and with the correct corporate branding.
Tags: Advertising, advertising gifts, Branding, corporate gift, corporate gifts, Corporate Gifts Co, corporate promotional products, gifts company, promotion, promotional gift, promotional products, quality promotional products
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Thursday, November 20th, 2008
Recent research has shown that in a multicultural society mass marketing messages are less effective. What dilutes the message even further is the number of channels those “above the line” messages reach us by; television, magazines, etc. In the present economic climate it’s even more imperative that marketers engage with their target audience in the most cost effective way. Promotional merchandise is an extremely effective below the line way of engaging with customers, product launches, and creating brand awareness.
So what makes promotional merchandise so persuasive?
1. Engaging; touch and feel (something that TV and the internet cannot do). Imagine how powerful your logo engraved on a promo business card case would be http://www.corporate-gifts-co.com/acatalog/corporate_gifts_card_holders.html
2. Personalise; add an engraved individual name to make the promotional item even more effective; http://www.corporate-gifts-co.com/acatalog/corporate_gifts_single_engraved_gifts.html
3. Longevity; a well chosen business gift can stay with the recipient for years – like this classic swiss army knife http://www.corporate-gifts-co.com/acatalog/corporate_gifts_victorinox.html
4. Lots of delivery mechanisms; events, face to face, conferences etc – like these very versatile keyrings; http://www.corporate-gifts-co.com/acatalog/corporate_gifts_key_rings.html
5. Give to Get; you always need a response measurement to a promotion. A gift will help create a response and increase brand awareness like these high perceived value clocks http://www.corporate-gifts-co.com/acatalog/corporate_gifts_clocks.html
Call our sales team for ideas about how we can help you get the most for your below the line marketing activity.
Tags: advertising gifts, business gift, Business Gifts, Cost Effective, product launches, promo products, promotion, Promotional Gifts, promotional incentives, promotional item
Posted in Corporate Gifts Advice and Help | No Comments »
Sunday, November 16th, 2008
On average it takes seven “touches” to convert a cold customer to a sale. Sounds daunting doesn’t it? If you’re using only one vehicle for your message (eg traditional advertising), that’s a lot of exposure, a lot of cost, probably over a prolonged period of time. Smart companies utilise more than one “channel” to get to their marketing target. 360 degree marketing in the modern jargon, although it’s good old fashioned common sense when you think about it.
So what “channels” are available to corporate companies for their promotional activities? Advertising, emailers, exhibitions, face to face meetings, post mail shots or catalogues, pr, and promotional advertising gifts. Obviously that’s where the Corporate Gifts Company comes in.
Corporate advertising products are an essential part of the marketing mix. They are, however, often the poor relation in the marketing family, left until last minute without much thought or attention. If it does indeed mean that seven touches of marketing activity are required to convert prospects to customers, then it’s obvious that marketeers need every weapon in their amoury.
Choosing the most appropriate promotional product, therefore, is essential and as much time, effort and care should go into the selection of your business gifts and advertising items as any other aspect of your marketing budget. Appropriate is the key word, of course, and like any marketing activity an ill considered “off message” piece of marketing can actually harm your company’s product or reputation.
So what about some examples from the experts? Who’s that, you cry. Why, the Corporate Gifts Co, of course.
How about these cufflinks for a conference including men and woman? http://www.corporate-gifts-co.com/acatalog/corporate_gifts_cufflinks.html . Rediculous you say. Of course you’d be right, but this is a true story. These are, however, perfect for an executive male option, and if you choose something for the men and something for the ladies, it really says you’ve put some thought into it.
How about this smart, contemporary yet traditional clock. http://www.corporate-gifts-co.com/acatalog/corporate_gifts_deco_clock.html Can’t go wrong? A safe bet for virtually any promotional activity, unless some or all of the intended targets are Chinese (where the clock signifies death).
This great hip flask http://www.corporate-gifts-co.com/acatalog/corporate_gifts_3oz_hip_flask.html, used for an AA promotion! Alright I made that one up (in fact it would be disasterous for either AA’s, alcholic and motoring). But great for a Christmas promotion.
Business card cases are one of the most effective and popular business executive gifts and the Corporate Gifts Co has a fantastic collection of these promotional stallwarts. http://www.corporate-gifts-co.com/acatalog/corporate_gifts_card_holders.html . Just make sure your target audience actually uses business cards – not great for the guys on the shop floor.
But don’t be alarmed at this potential minefield. Over the last 20 years The Corporate Gifts Co has seen it all (promotionally speaking), and our experienced sales team are available to help you make the right choice for your promotional gift, whatever the audience and event. Call them today on 0845 230 2902 and make sure this part of the “seven touches” of marketing is done right!
Tags: Advertising, advertising gifts, advertising products, business card cases, business gift, Business Gifts, Christmas, corporate gift, corporate gifts, Corporate Gifts Co, executive gifts, executive incentives, fashion, gifts company, ladies promotional gifts, promo cufflinks, promotion, promotional business card case, Promotional Clocks, promotional gift, promotional hip flasks, promotional marketing
Posted in Corporate Gifts Advice and Help | 3 Comments »
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