I’m sure most of you will have an idea of what engraving is, but I guess the majority will probably think of the little chap at the Open Golf Championship hand engraving the winners name at the last minute, or maybe the guy in the shoe repair shop who has a 50 year old manual engraving machine in the corner of his shop.

Times have moved on, but people still equate engraving with quality, and moreover the overall quality of the item or gift. So when buying promotional items, what does engraving mean in terms of reproducing your corporate logo?

There are many types of “marking” methods for advertising gifts, cheaper promo items tend to be printed as this is very cost effective. Leather can be embossed or blocked. Glass can be engraved or sand blasted. Etc, etc, etc. When it comes to metal items the most common method of branding is either diamond or laser engraving.

Here at the Corporate Gift Company we use diamond engraving. Laser engraving is particularly good in some circumstances and it’s resolution is particularly good on fine detail. As it actually burns the surface of the metal, however, it can effect can look “burnt” and a bit yellowy. Even when it is good it looks like a grey print. In which case, why not print it instead? Print is associated with promo giveaways, so if you are paying £20 for a promotional clock or desk item, why would you choose a branding method that cheapens the product. After all, a promotional product is all about perception and impact, so it is important to enhance the perceived value of your corporate gift, not lessen it.

At the Corporate Gifts Company we have 10 state of the art computerised diamond engraving machines to give you the quality and turnaround times necessary to make your promotion a success. Logos are plotted, vectorised and digitised using specialist software and the item is then engraved reproducing your logo as you’ve never seen it before. But even though the engraving machines are computerised, it still uses a diamond tip to mark the surface of the metal, giving the logo a shimmer that no other marking method can match, enhancing and increasing the perceived value of your corporate incentive.

Of course it’s a matter of personal taste, but 20 years of experience tells us that if you want to make the biggest impact with your executive gift, then diamond engraving is the best choice.

Call our sales team today on 0845 430 9202 to find out how we can translate your logo for maximum promotional impact.

ISO9000 is a standard for quality management in an organisation.

ISO9000 certification is recognition of a company being consistent and reliable, delivering goods and services of a high standard and providing good customer service levels.

It sends a message that an organisation takes quality and customer satisfaction very seriously. Its purpose is to assure customers that its suppliers can provide quality products and services.

The Corporate Gifts Co has held ISO9000 accreditation since 1995 and has to pass an annual external audit, and last week the audit was passed with flying colours.

So what does this mean for the customers of The Corporate Gifts Company? It means that when you source your business and promotional products from us, you can rest assured that your advertising gifts will be of the highest quality, fit for purpose, delivered on time and with the correct corporate branding.

Recent research has shown that in a multicultural society mass marketing messages are less effective. What dilutes the message even further is the number of channels those “above the line” messages reach us by; television, magazines, etc. In the present economic climate it’s even more imperative that marketers engage with their target audience in the most cost effective way. Promotional merchandise is an extremely effective below the line way of engaging with customers, product launches, and creating brand awareness.

So what makes promotional merchandise so persuasive?

1. Engaging; touch and feel (something that TV and the internet cannot do). Imagine how powerful your logo engraved on a promo business card case would be http://www.corporate-gifts-co.com/acatalog/corporate_gifts_card_holders.html

2. Personalise; add an engraved individual name to make the promotional item even more effective; http://www.corporate-gifts-co.com/acatalog/corporate_gifts_single_engraved_gifts.html

3. Longevity; a well chosen business gift can stay with the recipient for years - like this classic swiss army knife http://www.corporate-gifts-co.com/acatalog/corporate_gifts_victorinox.html

4. Lots of delivery mechanisms; events, face to face, conferences etc - like these very versatile keyrings; http://www.corporate-gifts-co.com/acatalog/corporate_gifts_key_rings.html

5. Give to Get; you always need a response measurement to a promotion. A gift will help create a response and increase brand awareness like these high perceived value clocks http://www.corporate-gifts-co.com/acatalog/corporate_gifts_clocks.html

Call our sales team for ideas about how we can help you get the most for your below the line marketing activity.