Tag Archives: advertising gifts

Recent research has shown that in a multicultural society mass marketing messages are less effective. What dilutes the message even further is the number of channels those "above the line" messages reach us by; television, magazines, etc. In the present economic climate it's even more imperative that marketers engage with their target audience in the most [...]

On average it takes seven "touches" to convert a cold customer to a sale. Sounds daunting doesn't it? If you're using only one vehicle for your message (eg traditional advertising), that's a lot of exposure, a lot of cost, probably over a prolonged period of time. Smart companies utilise more than one "channel" to get to [...]