Posts Tagged ‘Branding’
Friday, November 6th, 2009
Cufflinks, lapel pins, brooches, stick pins, tie pins, tieslides, even earrings and other ladies jewellery. All types of corporate jewellery with a bewildering array of; materials, finishes, manufacturing techniques and branding options.
So if you’re looking for corporate jewellery for your promotion or marketing campaign and you’re faced with the myriad options available, how do you chose the right method to create the effect you require to meet your promotional aims?
The answer; don’t worry – let The Corporate Gifts Company advise you on the best way to translate your logo into metal and enamel. We have 20 years of experience of producing top quality promotional corporate jewellery; from budget solutions for a few pence to 24ct gold set with diamonds for thousands of pounds – and everything in between.
So how do we work? Well, we need basic information from you;
- Budget (either per piece or overall)
- Quantity Required
- When – what date are the items required for?
- Logo – we need to see the logo or design required.
Once we have this very basic information, we will assess what material, production method and finish is appropriate. We will then produce a full colour visual or representation of what we would propose to create for you. Of course, if you have something specific in mind then we would endevour to accommodate this. Often we will produce more than one visual option where appropriate so you have a choice.
The Corporate Gifts Company website has lots of examples of previous promotional corporate jewellery commissions we have done so you can get an idea of what’s possible and how your logo might look in 3D. So if you have a requirement for corporate jewellery, why not let The Corporate Gifts Company produce a no obligation visual and quotation absolutely free?
Tags: 3D, Branding, corporate gift, corporate gifts, Corporate jewellery, enamel, gifts company, promotion
Posted in Corporate Gift Range | No Comments »
Wednesday, September 2nd, 2009
Get ready for recovery
Is it? Isn’t it?
Will it? Won’t it?
Is the worst of the recession over and are we getting ready for the long awaited recovery? Who knows? If I did, I wouldn’t be writing this blog – I would be sitting on a beach in the Bahamas. In these times of uncertainly, if you can be sure of one thing- it’s the businesses that are prepared for the recovery that will most benefit from it. So what can you do to get your company ship shape to take advantage of all the undoubted opportunities that will be coming your way?
Here are our top ten heads up
1. Review – be honest dispassionate; look at where the business is now and where it needs to be in the future.
2. Cut supply cost – look at your whole supply chain: look for new suppliers offering better deals, re-negotiate with existing suppliers, and buy strategically with fewer suppliers rather than add hoc with lots.
3. Cash is king-tighten credit controls, use whatever leverage you can and monitor regularly.
4.Cut OK costs-concentrate on areas with the most savings, get staff ideas (they often are closes to spending waste) and be ruthless with “nice to have” costs.
5. Cut stock-keep your inventory to a minimum-convert old stock to cash, and reduce slow moving lines.
6. Staff-think outside the box regarding job roles and personnel. Keep and reward that add value to your business, and clean out those that don’t.
7. Processes- examine your procedures and invest in more efficient processes. Look for duplication and bottlenecks.
8. Outsource? A great way to make a fixed cost into a flexible one. But make sure it’s right for the business.
9. Location-not a realistic option for some businesses, but huge costs can be sauced by moving departments/functions abroad or even elsewhere in the UK.
10. Look after key customers-get closer to your customers, offer real value, and keep them interested and talking to you. Make judicial use of emailers, direct mail, face to face and sales promotion. The Corporate Gifts Co can supply executive incentives from; sterling silver to clocks and from USB drives to desk accessories. Call today on 0845 430 2902
Tags: Branding, corporate gift, corporate gifts, Corporate Gifts Co, engraving, executive incentives, promotion, sales promotion
Posted in About The Corporate Gifts Company | No Comments »
Thursday, August 27th, 2009
The carrot or the stick- the age old question when it comes to staff motivation. In the 21st Century we like to think we’re a little more enlightened – no dark satanic mills for us, no sir. In a job market where the employee is king (well, until the recession came along, that is) it’s been all carrot and no stick.
And whilst the economic downturn may well have “redressed” the balance somewhat, the future is still orange! And it’s not all about money, other factors such as job security (very topical) and career developments are big winners. So what are the key issues to consider?
WHAT’S IN IT FOR THE COMPANY?
It’s very easy to get caught up with what works for the employee. Any scheme or incentive must be aligned with business goals and objectives. As with Investors in People, training incentives must have bottom line benefits for the company.
CREATE OWNERSHIP
Get your team involved up front. Buy in will come from involvement and that will effectively drive performance. Listen to what really motivates them and centre on that and that will effectively drive performance. Listen to what really motivates them and centre on that, especially for goal hungry sales staff.
BE COMPETITIVE
Check out the competition and make sure your scheme is up to scratch. Otherwise …..
MEASURE
If it can be measured, it can be managed. Staff will respond better to specific, measurable targets. Build in those KPI’s (key performance indicators).
EVALUATE
Don’t cast anything in stone; test, evaluate, review and develop. Failing schemes can be de-motivating and may see staff walk.
REWARD AND RECOGNISE
Finally, don’t forget to make individual or team achievements public and visible.
The Corporate Gifts Company has loads of great ideas to help your motivation scheme along. Staff will be highly motivated by awards, plaques, corporate jewellery such as lapel badges, or a well chosen gift to say thank you such as sterling business card case.
Tags: award, Branding, corporate gift, corporate gifts, Corporate Gifts Co, engraving, gifts company, incentive schemes, plaques
Posted in About The Corporate Gifts Company, Corporate Gift Range | No Comments »
Friday, August 21st, 2009
Make your promotion special
Promotional campaigns come in all shapes and sizes. Quantities, target audience etc all vary; from hundreds of thousands of plastic pens at a few pence as give–aways, to a prestigious item for heads of state. When budgets are squeezed like now, there is always awareness that a “special” corporate gift for selected customers or staff can have a bigger impact and can be more cost effective than adapting a scattergun approach that is so often prevalent when times are better and budgets are more liberal. If you allocate the same budget but purchase fewer items coupled with a targeted approach, your promotional campaign can be cost effective with greater results
Segmentation of your database is key. You can slice your pie any number of ways (dependant on your goals and targets along with your particular market) from top spenders to key decision makers, or from most profitable customers to lapsed customers. Good data, of course, is essential, and put good use a series of highly targeted campaigns to defined customer groups will always be better than a blanket campaign to your whole database.
The Corporate Gifts Company
specialise in high – end business gifts and executive incentives ideal for targeted promotions. Engraving individual names onto a corporate gift such as a desk item adds little cost will have a huge impact. So, the next campaign you plan, try to segment into customer groups with different messages and choose your corporate gifts accordingly.
Make your promotion special
Tags: Branding, business gift, Business Gifts, corporate gift, corporate gifts, Corporate Gifts Co, Cost Effective, engraving, executive incentives, gifts company, promotion, promotional campaigns, promotions
Posted in About The Corporate Gifts Company, Corporate Gift Range | No Comments »
Thursday, August 13th, 2009
Trust is very topical this year at home and abroad whether it’s the MP’s expenses or who really won the election in Iran. In a recent report by the Bar Standards Board, not surprisingly policians and estate agents polled as the least trusted profession with journalist not far behind. Among those most trusted were lawyers (perhaps surprising) and accountants.
Buying online is a far more common place now than even a couple of years ago, but not a week goes by without some scam or other being reported. So trust is a big issue when buying from a website, and if you’re sourcing corporate gifts or promotional items, then there’s enough wrong to worry about with hitting deadlines, getting branding right, and quality issues, without worrying about whether you can trust the website.
Here are some reasons why you can trust The Corporate Gifts Company
1) we’ve been supplying promotional items since 1991
2) we have been ISO9000 accredited for over 10 years (the international quality standard)
3) we’ve been members of the BPMA for more than 10 years
4) we hold the Investors in People standard
5) we have thousands of the satisfied customers – check out our testimonials
6) stock is held in our warehouse and branding is done in house so we’re always in control
And furthermore our friendly and professional staff will always be on hand to answer any queries and will keep you informed throughout your order every step of the way. You can trust The Corporate Gifts Company with your promotional gift requirements – call today on 0845430 2902
Tags: Branding, corporate gift, corporate gifts, Corporate Gifts Co, gifts company, promotion, promotional gift, promotional item, promotional items, testimonial
Posted in Corporate Gift Range | No Comments »
Wednesday, August 5th, 2009
In today’s difficult economy many companies are seeing their traditional revenue streams shrinking. If there is one challenge to the sales promotion industry it is how to reach minority markets, currently estimated at about £400billion. Conventional marketing and promotional methods are not enough to capture those hard – to – reach minority markets This is made up of a range of markets including ethnic minorities, seniors and the LGBT community. A lot of the organisations have been unsure how to respond to these changes, opting instead for a, “one a size fits all,” generic approach.
During the recession, businesses should be investing in marketing strategies that target these diverse, groups through targeted products and messages.
An advantage of the promotional merchandise industry is that it provides the perfect platform for this short of approach to our increasingly diverse, cultural society. Promotional products and services can reach and engage with hard to reach audiences.
In terms of cost, promotional items and corporate gifts, can reduce wastage and maximise efficiency. According to the Office of National Statistics and Brand Choice;
1) Disposal income in the U.K ethnic minority market is access of £90 billion.
2) 18.7% of the U.K population is 65 and over.
3) 8% of the population in the U.K are ethnic communities.
4) 1/3 of businesses are owned and run by members of ethnic minorities.
A number of major brands already communicate well with ethnic groups in the U.K as part as their marketing, and PR strategies, such as Tesco and HSBC. They, have conducted specific very successful campaigns and built brand loyalty and revenue. Niche products tailored to meet specific needs, are also doing well.
In the good times, when budgets are generous and targets are perhaps less important, sales campaigns often are characterised by a scattergun approach – throwing spaghetti at the wall and hoping enough of it will stick. Obviously in a recession every marketing pounds or dollar needs to count and promotional items and corporate gifts can prove highly targeted and cost effective; different products can be chosen for each and target market with a range of branding techniques; from jewellery to keyings and flash drives .
Tags: Branding, corporate gift, corporate gifts, Cost Effective, promotional item, promotional items, promotional products, sales promotion
Posted in About The Corporate Gifts Company, Corporate Gifts Advice and Help, Corporate Gifts Business Opportunities | No Comments »
Tuesday, July 28th, 2009
Why Investors in people is good for our customers
Recent research from Cranfield School of Management pinpoints exactly how Investors in People make a dynamic difference to the bottom line. Investors in People has always been more than an’ act of faith’ by most recognized organisations. Direct experience of benefits has been confirmed in recent years by reports from organisations like the Confederation of British Industry, The Institute of Employment Studies and the Central Office of Information which showed the strong connection between using the Investor in People framework and business improvement. This culminated recently in research from the Institute of Employment which illustrated that the financial benefit of being an Investor of People amounts to an average of an extra £176 per employee in gross profit, every year. Why does Investors in People produce these benefits and what are the key factors between Investors in People and bottom line profitably? Cranfield School of Management’s research showed exactly how Investors creates the conditions in which the organisation performs better and more profitably. At the centre of Cranfield analysis was what was referred to as a “chain of impact.” This was based on the idea that the positive changes in a way an organisation operates ripple out producing, in their own turn a series of other changes in what becomes a virtuous circle of improvement. Other result from being Investors in People – includes levels of customers satisfaction, the ability to recruit and retain other employees, the quality of employee relationships and also by how well the organisation’s products and services are perceived.
The Corporate Gifts Company have held the Investor of People status since 2005 and we strongly believe that this enables staff to be more committed, also better trained and more knowledgeable through out the business. This means our customers get the best possible service from initial enquiry, through to through to advice on branding your corporate logo, from production and despatch through to after sales.
Call our expert sales team on 0845 430 2902 and see for yourself!
Tags: Branding, corporate gift, corporate gifts, Corporate Gifts Co, engraving, gifts company
Posted in Corporate Gifts Business Card Holders | No Comments »
Monday, January 19th, 2009
(How to ask us for a quote and what to expect)
Here at the Corporate Gifts Company we receive literally hundred of quote requests at week, via telephone, email, website contact forms, exhibitions, meetings… (& even fax or post)!
We always do our very best with every quote we receive.
In order to maximise efficiency, yours and ours, we’ve written this short guide as to what information we require in order to provide you with a fast, accurate and unsurpassed quoting service.
Generally quotes fall into 2 categories I’ll briefly describe what information we require from you for each of these.
As a matter of course we would always contact you if there was missing information in your quote request, or if you’ve requested us to discuss anything with you.
Product Quotations
If you have a requirement for a specific business gift or business gifts, in order to save time we require the following information:
- Product Code/s
- Lead-Time – if you have one
- Budget – if you have one
- Branding Requirements – if you have any
- When you need to the quote back by – if you know
- How you’d like the quote returned – if you have a required method
Requirement Brief
- Your Brief – as specific and concise as possible
- Mock-Up Requirements - if you have any
- Packaging Requirements – if you have any
- Lead-Time – if you have one
- Budget – if you have one
- Branding Requirements – if you have any
- When you need to the quote back by – if you know
- How you’d like the quote returned – if you have a required method
Managing Expectations
We will endeavour to get your quote back to you within 30 minutes. If that isn’t possible then we will contact you to let your know when you’ll receive it and stick to our agreed time.
Please be aware that quotes for very large quantities or complicated briefs will take longer to prepare. We may need to contact several factories to gather all of the required information, before we can get back to you. This process can take 1-2 days, we’ll will endeavour to keep you abreast of these situations when they happen.
If you have any queries regarding your quote please contact us and we’ll be happy to help or even re-quote if you need us to.
Tags: Branding, business gift, Business Gifts, corporate gift, corporate gifts, Corporate Gifts Co, gifts company, packaging, Quotes, Quoting
Posted in About The Corporate Gifts Company, Corporate Gifts Advice and Help, Corporate Gifts Business Opportunities | No Comments »
Friday, January 16th, 2009
Specifically fonts… If your engraving requires a special font to fit in with a logo or corporate branding guidelines. Don’t worry we can always help.
We have an extensive library of different fonts that our expert in-house engravers can access to fit with your specific requirement. If we don’t have the specific font that needs to be engraved we can redraw the logo in a vectorised format.
As a general requirement for artwork which is to be engraved, the rules is that the better the artwork is the better the engraving will be. And simpler is almost always better.
Formats… Our image format requirement is that the images need to be vectorised and preferably one of the following formats: ai, eps, pdf.
If you don’t have a logo we again can help you by getting our graphic design department to create one for you FREE of charge, as long as an order for engraved gifts is being placed. Simply contact Dan for help.
Tags: Branding, Engraved Gifts, engraving
Posted in Corporate Gifts Advice and Help | No Comments »
Wednesday, January 14th, 2009
We are always looking for other avenues to branch out into and one that we feel has legs is a 1 stop shop for your promotions needs.
The proposition we are now offering to some select and appropriate clients is that of a fully tailored and encompassing solution for their promotions needs.
For example if an organisation such as an Association or Charity has a need for new promotional giftware website or scheme implemented… they will need the following aspects covered normally by several companies – incurring unnecessary extra costs.
- They need new products sourced or manufactured and possibly branded or personalised
- Therefore they will need a new website (or an existing website modified)
- They possibly would need a email-mail campaign
- Which means they will necessarily have a fulfillment requirement
We are offering all of the above NOW.
How? Let me explain…
- We have been sourcing, designing and manufacturing promotional gifts for nearly 20 years.
- We have extensive expert web design and web marketing capabilities in-house
- We have a branding department capable of a huge output volume
- Our fulfillment department is streamlined and easily scalable
- Our established and top of the line ERP system (Dynamics) is ready to be modified to take data feed for extremely high volume work.
- We can design and send html e-mailers to house email lists and report on the success
- We can similarly design and send mailer to lists.
Contact us for help.
Tags: Branding, Charities, New Website, promoting, promotion, promotional gift, Promotional Gifts, promotions
Posted in Corporate Gifts Advice and Help, Corporate Gifts Business Opportunities | No Comments »
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