Tag Archives: business gift

Workplace stress can be a problem in every industry and when times are tough the pressure can be on staff to make sure the business remains healthy. It is tough to find the line between driving staff but not putting them under unnecessary pressure as this is not beneficial to the company and certainly not [...]

With talk of austerity and efficiency dominating the headlines, motivating employees is more important than ever. Many companies are coming through the downturn by making redundancies but this will inevitably mean a bigger workload for the survivors as they pick up the work of their former colleagues. Motivating those that may well face more work [...]

The use of business gifts to promote a company and enhance the brand is a commonly accepted practice in the business world. When used properly, they can emphasise key features of a brand, enforce company ideas and also impress existing and potential clients.
 If a company choose to use business gifts to further their brand it [...]

Gadgets and gizmos make for extremely popular business gifts. They have a high perceived value and make a fantastic impression when branded with a company logo. It is flash drives however that seem to be the most popular business gifts, and it seems that offices around the country are being given them as the business gift [...]

With the “bonus culture” scandals still ringing in the ears of many high profile banks and businesses, it can be difficult to reward staff when the attention is focussed on employees’ pay packets.
With public scrutiny still running the rule over the practices of many of our biggest companies, it can be difficult to find ways [...]

In today’s climate of slashed marketing budgets, a little guerrilla marketing could go along way - but what’s it all about?
Guerrilla marketing can shake up markets and break the mould. It can make your company seen as innovative and daring with a reputation for creativity. That goes for all of your promotional activities too. Guerrilla [...]

How do you establish if a marketing program is successful?
Deciding if a promotional giftware marketing program is working can be evaluated in several ways.
Many companies measure promotional giftware programs success simply on the basis of sales. This is overly simplified… only by fully appreciating which business giftware schemes generate the best ROI “Return-On-Investment” can they [...]

Recent research has shown that in a multicultural society mass marketing messages are less effective. What dilutes the message even further is the number of channels those "above the line" messages reach us by; television, magazines, etc. In the present economic climate it's even more imperative that marketers engage with their target audience in the most [...]

On average it takes seven "touches" to convert a cold customer to a sale. Sounds daunting doesn't it? If you're using only one vehicle for your message (eg traditional advertising), that's a lot of exposure, a lot of cost, probably over a prolonged period of time. Smart companies utilise more than one "channel" to get to [...]