Most professional companies attend exhibitions and trade shows at some time, and many of those use exhibitions as a key part of the marketing mix. It is very common, however, for companies to miss the fundamentals of what makes a successful exhibition and how best to lever your investment (in time and money). The Corporate Gifts Co has 5 top tips for how to get the best out of your exhibition, and our 5 best selling exhibition promotional giveaways.
1. Why are you doing what you are doing?
What passion drives what you are doing? Everybody in your company, and certainly those who are representing you on an exhibition stand, should share your belief in what you are doing. If you don’t visibly emanate the belief in yourself and your own company, how can you except visitors who don’t know you to believe in you?
2. What do you sell?
Try and articulate in less than eight words what it is you sell. Here again everybody on your stand needs to know how to describe what it is you sell.
3. Who are you targeting?
Flip it and ask yourself who you really don’t want to see. By eliminating the obvious time-wasters who don’t fit the profile and criteria, you can concentrate on your high-value prospects.
4. Who are your competitors?
Everybody has competitors – visible and obvious or invisible and unclear. Make sure you know what they’re doing and stay one step ahead.
5. Why are you different?
Why are you better than what’s out here? Visitors need to understand your message. You have to have the answers as to why you should be the only proposition for your prospect. What benefit will whatever you are selling deliver to them? This is the one question all your people have to be able to answer in a compelling way.
Top Selling Exhibition Promotional Giveaways:
1. CDC01/CH – Our best selling cardcase – everyone has business cards and this is a great cost effective, high perceived value solution.
2. LTG15 – Aluminium luggage tag – very cost effective and really practical – sure to be a winner!
3. KYR25 – Cushion keyring – great engraving area for your corporate logo or promotional message.
4. Eco Gifts – show off your eco-credentials with an eco-friendly cost effective pen.
5. Yoyo – unique and interactive – great fun to demonstrate on your stand!
You can find all our marvellous items on our website: http://www.corporate-gifts-co.com/
Call our sales team today on 0845 430 2902 to see how the Corporate-Gifts-co can add value to your promotional exhibitions.
