Posts Tagged ‘Corporate Gift Sales’


SQUEEZE THE LEMON, GROW THE PIE – PART 2

 Friday, October 9th, 2009

Well, I hope you enjoyed the first part where we talked about squeezing the lemon. Of course, it’s rare that a sequal ever lives up to the original – but I’ll give it a go.

So this time we’re going to consider the pie; how to grow the pie, specifically. The first part talked about the lemon as your customer base, and the anology of squeezing the lemon was how to get the most juice (business) out of those lemons and not let the lemon shrivel up in the fridge.

So, squeezing the lemon was all about getting the most from your existing customers in a more direct and short term way, and growing the pie is about maximising profit and creating value for both customers and suppliers as part of a longer term strategy. This is done by;

  • Differentiation – what makes you different/better than your customers? Look at; product, pricing, distribution, advertising and promotion, selling, core competencies, competitive advantage, USP’s
  • Added Value – what aspect of your product/service adds real value for the customer?
  • Value Chain – monitor and feedback performance up stream and downstream to continually improve.

The key elements of growing the pie are;

  • Constantly strive to deliver value for the customer by improving your overall proposition.
  • Understand the supply and value chains and learn how to leverage key aspects to create added value and differentiation.
  • Change the mindset of both your company and your customer base. This is more important than immediate short term gains.

So what does The Corporate Gifts Company do to grow it’s pie? Good question, and a challenging one too.  Well, we talk to our customers constantly about how they find our service and product, what they liked and what they didn’t like; we encourage testimonials (good or bad) and we have used that feedback over the past 18 years to hone our service and quality levels so that we give our customers exactly what is most important to them; reliable service, consistent quality (we have the international quality standard ISO9000), appropriate and quality promotional branding, and responsible business practices (see our CSR – Corporate Social Responsibility – policy.

Thanks to The Cranfield School of Management’s BGP (Business Growth Development) programme for inspiration.

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Sales Sales Sales with the Corporate Gifts Company

 Tuesday, April 22nd, 2008

Sales Sales Sales with the Corporate Gifts Company

Sales Sales Sales is what new companies and growing companies need to see. Every business that runs well has to make sales calls or go out to make sales. Now not everyone works the same most sales people will get rewarded with a bonus of some sort or some sort of bonus scheme.

Most companies only give these out to people who meet there sales targets. Now we all know that making sales and making the target is hard work and can be very stressful. When this happens people get the feeling that they are not valued within there workplace or that they are not needed anymore because they haven’t met there target.

Now every sales member likes to be recognised and been given a corporate gift can do this when people are given a gift it makes them feel like they are doing a good job which means they will work harder and not have a negative attitude. This is the main goal for any company and giving a corporate gift can help you with these issues.

So giving a corporate gift – well most companies feel that giving there sales staff an incentive to work harder and produce better results isn’t worth while doing and can work out expensive. You will be surprised how many people are wrong giving a sales incentive gift has never been cheaper and can help your work force work harder to reach goals.

Buying corporate gifts for your sales team is money well spent and we are not saying this because we want to increase sales but saying it because we know it works. If you walked into your office and said here is a gift for doing so well so far and you will get a bonus if you get this amount by this date. This will give them something to work towards to but also shows them that there work to the present date has not gone down within been recognised.

There are 1000’of corporate gifts which you could choose from to give you sales team something to work towards to but what do they do most? If you sales team work on a phone and pc a lot then buy them a corporate gift which will go with this and be useful to them. Do they need a calculator to make sales? Well just think what they would say if you turned up with a whole new batch of promotional calculators which they could use? It may not seem like much but most of sales people struggle to keep on top of what they have to do from one day to the next so this would be of great use to them.

The corporate gifts company have a wide range of promotional and business gifts which can all be given as a sales incentive but most of all we don’t just take your money with will give you advice and information for free on what will work and what won’t work. Join the corporate gifts blog for more information and free help


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