Posts Tagged ‘corporate gift’


Using Corporate Gifts To Help Avoid Stress

 Monday, October 25th, 2010

Workplace stress can be a problem in every industry and when times are tough the pressure can be on staff to make sure the business remains healthy. It is tough to find the line between driving staff but not putting them under unnecessary pressure as this is not beneficial to the company and certainly not helping the staff. A successful team is one that is motivated and well supported, with measures in place to spot and deal with any signs of stress in the workplace and this not only helps the staff, it ultimately benefits the business.

In their own small way corporate gifts can play a part in keeping stress levels at bay. Corporate gifts aren’t just for Christmas and they can play an important role in motivating and rewarding staff. For many companies bonuses are on hold at the moment so corporate gifts can be a great way to reward staff without breaking the bank. Rewarding staff for the work they have done shows that their efforts are being noticed and they aren’t being taken for granted. Staff that are pushed hard but who don’t feel rewarded or valued are susceptible to stress, so by making sure employees are thanked and rewarded you are showing that they are both noticed and appreciated.

Stress in the workplace is a common problem and one that can cause lasting damage to both the company and the employee. It is a complicated problem and there are many different things that businesses can do to combat it. Corporate gifts are just one of the ways, and they should be used as part of an ongoing process of rewarding staff, offering incentives and improving motivation. Although not the only thing that can be done, corporate gifts can help to maintain a harmonious office.


Motivation Matters In The Business World

 Tuesday, October 19th, 2010

With talk of austerity and efficiency dominating the headlines, motivating employees is more important than ever. Many companies are coming through the downturn by making redundancies but this will inevitably mean a bigger workload for the survivors as they pick up the work of their former colleagues. Motivating those that may well face more work for the same, or even less, pay can be tough but it’s more important than ever to keep motivation high to keep the company in a strong position going forward.

According to the Gallup Management Journal’s Employee Engagement Index in 2009, 71% of UK employees feel unmotivated and disengaged, so how can managers create a positive working atmosphere and help their companies prosper in the downturn?

Negativity spreads like wildfire and a disillusioned employee can soon spread their negative vibes throughout the office. Many managers can find the balance between challenging and supporting their employees quite tricky and the key to combating negativity is finding the right line between pushing your staff and providing a supportive atmosphere in which they can work.

The Corporate Gifts Company have put together this guide to help make sure your staff stay motivated.

Give Clear And Realistic Goals

By giving employees meaningful and realistically challenging goals you will ensure that they have a sense of purpose, as well as providing a focus for their work. Preparation is everything and if the company or department has an end goal in mind, realistically challenging targets for individual employees will ensure that not only will they feel closely involved with the project, it will also give everyone involved a clear focus and assurances of their role within the project.

Money Helps…..

59% of men and 57% of women admit that more money would make them more engaged and committed at work and it does appear to be the obvious solution to low motivation. If companies can afford it, bonuses for achieved set targets can enforce the goals set for employees, as well as giving them something to aim for, driving motivation.

….But It Isn’t Everything

Most business owners won’t need telling, times are tight and money isn’t flowing like it used to. If businesses can afford to pay bonuses they can be an effective way of pushing a team towards an end goal and they will benefit motivation. But if companies are feeling the pinch, there are alternatives that will have an equal effect on employee motivation.

36% of men and 35% of women said that more interesting work would have the same effect as a bigger pay packet, and 33% of men and 42% of women said that recognition for their good work would make them more motivated at work. Items such as corporate gifts can have a positive effect when rewarding hard work and recognising achievement. Corporate gifts can be either unexpected or used as part of an incentive scheme, helping to motivate staff and show that their efforts are not being taken for granted.

Quite simply, saying thank you and showing gratitude for hard work can go a long way towards creating a more motivated workforce. Incentives don’t have to be financial and corporate gifts can be used to provide an effective way of showing staff that their efforts are being noticed by management.


How Can You Increase Customer Loyalty?

 Monday, September 27th, 2010

How do you keep your customers coming back for more? How do you keep them from straying towards your competitors? How can you understand what drives your customers’ behaviour?

Loyal customers will spend more of their money with your company, be more profitable for you than new customers, and best of all they’ll tell others how fantastic you are, driving new customers your way.

Increasing customer loyalty is the Holy Grail for any company, ensuring a consistent stream of revenue and creating a reliable brand image.

So how can you ensure your casual customers become lifetime followers? This guide will illustrate the best techniques for keeping the customers coming back for more.

What Makes Your Customer Tick?

What are your customers’ drivers? What influences their purchasing decisions? It’s more than just having satisfied customers, and it isn’t all about price either. You’ve got to aim for softer, more emotional drivers – what really matters to your customers? By showing an interest and an understanding in what is important to your customers, you will be going the extra mile that other companies might not be willing to go.

Listen To What Your Customers Have To Say

Customer feedback should drive your business – build your customer service from the bottom up and give your customers the kind of service that they expect to receive. Ensure that any complaints are fully investigated and all feedback is given consideration. It is your customers who are using your service, so they are best placed to decide if it is working as effectively as it should be.

Personalisation

Profile your customer based in a way that is meaningful to your business and communicate with your customers in a highly targeted, segmented way that is meaningful to them. Utilise all available ways of analysing your customer’s buying habits and target all communication to them at a personal level. Rather than just relying on a scattergun technique of throwing everything at them, a communications strategy that is unique to each customer will show that you are paying attention.

Brand Values

Be clear and concise about what you do, how do you do it, and what you stand for. Clarity will help customers who empathise with your brand values and identify you as a company to do business with. Brand values are extremely important and companies spend millions of pound in developing a strong brand that communicates these values. Be sure to use every possible means of communicating this message to your customers and bring your brand to their attention at every opportunity. Promotional gifts can help with this.

Quality

Once you’ve communicated what you do and secured a customer, you must deliver on your promise. If you do, you build trust and from trust comes loyalty. There’s no quick fix to ensuring customer loyalty. Instead it is a slow burning process of demonstrating that you provide quality products with excellent customer service. As you continue to deal with the customer this will evolve over time until you guarantee yourself a customer who will see you as their only source for a particular product or service.

With Christmas fast approaching it is also time to start thinking about corporate gifts. Corporate gifts can be an effective way of thanking customers for their continued loyalty and show them that their custom is not taken for granted. Corporate gifts aren’t just for Christmas however, and there are other occasions where you might want to send them a special something. Company anniversaries, for example, can be an even more fitting time to send corporate gifts as it shows that the awarding company is taking an active interest in their affairs. Occasions that are important to companies are a fantastic time to award corporate gifts, creating a lasting positive impression.


Christmas Is Here At The Corporate Gifts Company

 Monday, September 27th, 2010

For many companies the lead up to Christmas has begun in earnest. Preparations have to be made early for company corporate gifts to be branded in the right way and delivered in plenty of time, so although we haven’t even left September yet, the festive season has already begun.

They say that the early bird catches the worm and The Corporate Gifts Company are offering all early birds plenty more worms for their money with our latest range of festive offers. Our Christmas lead lines offers are already on the website, offering companies the chance to snatch some early bargains on premium items such as desk calendars and photo frames. These corporate gifts are particularly effective at Christmas, guaranteeing a minimum of one year’s desk time with a logo in a prominent position.

This is just the start however, and businesses can expect to see even more offers from The Corporate Gifts Company in the run up to Christmas.

If you’re getting ahead of the crowd with your Christmas corporate gift shopping, visit The Corporate Gifts Company and see what offers we have in store.


Corporate Gifts Can Be Marketing Gold For Corporate Hospitality

 Friday, September 24th, 2010

With the winter sport schedules now in full swing, thousands of fans up and down the country will be into their regular weekend match routine. Burgers from a roadside van and beer from plastic cups will be the norm for many over the next few months as the football and rugby seasons get going once more.

There are however a privileged few who will get to enjoy all the action from the best seats in the house and who won’t have to brave the salmonella burger and chips at half time. It is hated just as much as it is loved, but corporate hospitality is the life blood of many clubs who are struggling to survive in these taxing times.

Corporate hospitality offers the fan a chance to enjoy the action with a little added luxury. Whether it’s in a directors box or seats on the half way line, corporate hospitality gives fans the chance to get something extra out of their day. It will often involve the best food and the finest of wines, and more recently, corporate hospitality gifts branded with the clubs logo. It is these gifts that will give fans a permanent reminder of their day, as well as giving them a touch of the unexpected.

Corporate gifts can provide effective hospitality gifts as they are easy to brand and add a little luxury to the experience. Many fans who use corporate hospitality are there because a company has provided them with the tickets, and so it also offers businesses the opportunity to provide business gifts with their logo on as a reminder of who gave them the experience.

Event sponsors will also use corporate hospitality, and branded corporate gifts offer them a further marketing opportunity, getting their logo on a stylish and sought after item that will enhance their brand.

It isn’t just sport that benefits from corporate hospitality, with music events, festivals and conferences all offering their visitors a far more luxurious experience. Corporate gifts can provide these establishments with a fantastic opportunity to get their name out, and for any sponsors or associated companies to get their brand on a stylish item and into the hands of existing and potential customers.

Corporate hospitality offers people a chance to enjoy their pastimes in a far more luxurious way and also gives the hosts and associated companies a golden marketing opportunity. If your business offers corporate hospitality, consider using branded corporate gifts to make the most of the opportunity.