Posts Tagged ‘Corporate Gifts Co’


Christmas is coming

 Friday, August 28th, 2009

Christmas is coming Notebook and pen
Cone wine stopper
Champagne stopper
Carriage clock
Deco clock
City desk set
Puzzle globe
Handbag mirror
5 x7 photo frame

In these very uncertain times, there is still one thing we know for certain; Christmas will be here again on the 25th December! And whilst this has certainly not been a year to write home about, there will be still many companies sending (and receiving) corporate gifts this yuletide. The promotions market is, of course, much more sophisticated than a hamper or bottle of Bells at Christmas, nevertheless, Christmas is still the busiest time of the year with last minute decisions and turnarounds at break-neck speed.
Companies still want to recognise customers and staff at the end of the year by showing their appreciation and loyalty for the past and ushering in hope of prosperity in the New Year. Business gifts at Christmas are also a favourite for winning new customers too.
If chosen carefully, a desirable and appropriate promotional item branded with your logo will stay in the mind and on the desk long into the New Year.
The Corporate Gifts Company specialise in silver plated and leather items perfect for yuletide marketing and sales promotion. Our stock is held on site and carried out in –house so that we can achieve those impossible turn around times needed in the run up to the big day.
Be careful not to buy a cheap “stocking filler” promo give-away that will be discarded with the junk mail (so often a false economy that rarely delivers the desired results) but choose a truly memorable and desirable silver plated or leather gift. We offer some fantastic packaging options to compliment our gift box available as standard. All you need to do now is choose. Here are our ten top selling Christmas executive incentives (in no particular order.)


STAFF INCENTIVE SCHEMES

 Thursday, August 27th, 2009

The carrot or the stick- the age old question when it comes to staff motivation. In the 21st Century we like to think we’re a little more enlightened – no dark satanic mills for us, no sir. In a job market where the employee is king (well, until the recession came along, that is) it’s been all carrot and no stick.

And whilst the economic downturn may well have “redressed” the balance somewhat, the future is still orange! And it’s not all about money, other factors such as job security (very topical) and career developments are big winners. So what are the key issues to consider?

WHAT’S IN IT FOR THE COMPANY?

It’s very easy to get caught up with what works for the employee. Any scheme or incentive must be aligned with business goals and objectives. As with Investors in People, training incentives must have bottom line benefits for the company.

CREATE OWNERSHIP

Get your team involved up front. Buy in will come from involvement and that will effectively drive performance. Listen to what really motivates them and centre on that and that will effectively drive performance. Listen to what really motivates them and centre on that, especially for goal hungry sales staff.

BE COMPETITIVE

Check out the competition and make sure your scheme is up to scratch. Otherwise …..

MEASURE
If it can be measured, it can be managed. Staff will respond better to specific, measurable targets. Build in those KPI’s (key performance indicators).

EVALUATE

Don’t cast anything in stone; test, evaluate, review and develop. Failing schemes can be de-motivating and may see staff walk.

REWARD AND RECOGNISE

Finally, don’t forget to make individual or team achievements public and visible.
The Corporate Gifts Company has loads of great ideas to help your motivation scheme along. Staff will be highly motivated by awards, plaques, corporate jewellery such as lapel badges, or a well chosen gift to say thank you such as sterling business card case.


Make your promotion special

 Friday, August 21st, 2009

Make your promotion special

Promotional campaigns come in all shapes and sizes. Quantities, target audience etc all vary; from hundreds of thousands of plastic pens at a few pence as give–aways, to a prestigious item for heads of state. When budgets are squeezed like now, there is always awareness that a “special” corporate gift for selected customers or staff can have a bigger impact and can be more cost effective than adapting a scattergun approach that is so often prevalent when times are better and budgets are more liberal. If you allocate the same budget but purchase fewer items coupled with a targeted approach, your promotional campaign can be cost effective with greater results
Segmentation of your database is key. You can slice your pie any number of ways (dependant on your goals and targets along with your particular market) from top spenders to key decision makers, or from most profitable customers to lapsed customers. Good data, of course, is essential, and put good use a series of highly targeted campaigns to defined customer groups will always be better than a blanket campaign to your whole database.
The Corporate Gifts Company
specialise in high – end business gifts and executive incentives ideal for targeted promotions. Engraving individual names onto a corporate gift such as a desk item adds little cost will have a huge impact. So, the next campaign you plan, try to segment into customer groups with different messages and choose your corporate gifts accordingly.
Make your promotion special


Fashion and fads in the recession

 Wednesday, August 19th, 2009

Fashion and fads in the recession.

There are some things that are recession proof such as food – we’ve all got to eat, of course. But for the majority of industries and businesses, the recession will have some adverse effects (some more than others). Right at the sharp end of these effects, however, are things that are subject to fashion, fads and crazes. In a recession, this year’s model is likely to fast become fodder for the scrap heap as quickly as you can say, “Quantitive Easing”.

Think of all the momentum built up behind eco–friendly and ethically sourced products; whilst we all still share the ideals that made this 2008’s hot topic, it’s rather slipped down the pecking order of our concerns as more immediate financial concerns and more pressing. And what about organic food – are huge growth area and a retail star in recent years? According to recent data, sales have taken a battering.

Imagine, then, how real fashion or fad items have fared now consumers are tightening their belts; fashion accessories, high tech gadgets, etc.

Sales promotion, too, has been hit hard. What holds up in recessionary times in sales promotion (as well as other markets) is tried and tested products, especially those with a classic style and high perceived value. Not only does it say; safe, it also feeds the desire and for a little bit luxury (much needed in hard times).

The Corporate Gifts Company specialise in premium incentives, particulary silver plated and sterling silver gifts diamond engraved with your corporate logo or promotional message.

Our products are classic with a timeless style; a reliable corporate gift solution with just the right amount of luxury and wow factor.


Why trust the Corporate Gift Company

 Thursday, August 13th, 2009

Trust is very topical this year at home and abroad whether it’s the MP’s expenses or who really won the election in Iran. In a recent report by the Bar Standards Board, not surprisingly policians and estate agents polled as the least trusted profession with journalist not far behind. Among those most trusted were lawyers (perhaps surprising) and accountants.
Buying online is a far more common place now than even a couple of years ago, but not a week goes by without some scam or other being reported. So trust is a big issue when buying from a website, and if you’re sourcing corporate gifts or promotional items, then there’s enough wrong to worry about with hitting deadlines, getting branding right, and quality issues, without worrying about whether you can trust the website.

Here are some reasons why you can trust The Corporate Gifts Company
1) we’ve been supplying promotional items since 1991
2) we have been ISO9000 accredited for over 10 years (the international quality standard)
3) we’ve been members of the BPMA for more than 10 years
4) we hold the Investors in People standard
5) we have thousands of the satisfied customers – check out our testimonials
6)   stock is held in our warehouse and branding is done in  house so we’re always in control

And furthermore our friendly and professional staff will always be on hand to answer any queries and will keep you informed throughout your order every step of the way. You can trust The Corporate Gifts Company with your promotional gift requirements – call today on 0845430 2902