Posts Tagged ‘Corporate Gifts Co’
Thursday, August 13th, 2009
Having a face for a radio – or even average looks – may hold people back in the workplace more. A report from the University of Florida have found that while we may like to think that we get paid for our abilities, the sad truth is good looks and a winning smile count for more.
Alarmingly, the research shows that preferential treatment based on attractiveness begins with the behaviours of the mother and other caregivers towards children – meaning that those with better looks are likely to have more confidence instilled in them. By the time they reach the workplace their combination of good looks and self – assurance has a good chance of winning them a better job and salary. Various studies have argued; one in four female executives would consider cosmetic surgery specifically to boost their career progression, over half of women having a better body and being more attractive would help them climb the career ladder. Good looking, slim, tall people earn 5% more than their less attractive colleague’s on the other hand overweight people get paid 30% less than their more slender colleagues.
Although this may seem a bit “tongue in cheek”, legislation for “lookism” (no really) already exists in the USA and is coming to a workplace near you in the UK!
So the rather tenuous link into this jaw dropping insight into workplace preferences is that The Corporate Gifts Company has probably the best looking selection of desirable premium incentives and business gifts on the web. In fact, if Carlsberg did corporate gifts, this would be their website! From fantastic desk accessories like the sleek Desk Set, to beautiful ladies gifts like the Handbag mirror, the Corporate Gifts Company is the best website for drop dead gorgeous promotional items. After all we now know a good look gets you further in business, don’t we?
Tags: business gift, Business Gifts, corporate gift, corporate gifts, Corporate Gifts Co, gifts company, Handbag Mirror, premium incentives, promotion, promotional item, promotional items
Posted in Corporate Gift Range | No Comments »
Tuesday, July 28th, 2009
Why Investors in people is good for our customers
Recent research from Cranfield School of Management pinpoints exactly how Investors in People make a dynamic difference to the bottom line. Investors in People has always been more than an’ act of faith’ by most recognized organisations. Direct experience of benefits has been confirmed in recent years by reports from organisations like the Confederation of British Industry, The Institute of Employment Studies and the Central Office of Information which showed the strong connection between using the Investor in People framework and business improvement. This culminated recently in research from the Institute of Employment which illustrated that the financial benefit of being an Investor of People amounts to an average of an extra £176 per employee in gross profit, every year. Why does Investors in People produce these benefits and what are the key factors between Investors in People and bottom line profitably? Cranfield School of Management’s research showed exactly how Investors creates the conditions in which the organisation performs better and more profitably. At the centre of Cranfield analysis was what was referred to as a “chain of impact.” This was based on the idea that the positive changes in a way an organisation operates ripple out producing, in their own turn a series of other changes in what becomes a virtuous circle of improvement. Other result from being Investors in People – includes levels of customers satisfaction, the ability to recruit and retain other employees, the quality of employee relationships and also by how well the organisation’s products and services are perceived.
The Corporate Gifts Company have held the Investor of People status since 2005 and we strongly believe that this enables staff to be more committed, also better trained and more knowledgeable through out the business. This means our customers get the best possible service from initial enquiry, through to through to advice on branding your corporate logo, from production and despatch through to after sales.
Call our expert sales team on 0845 430 2902 and see for yourself!
Tags: Branding, corporate gift, corporate gifts, Corporate Gifts Co, engraving, gifts company
Posted in Corporate Gifts Business Card Holders | No Comments »
Thursday, July 23rd, 2009
In today’s climate of slashed marketing budgets, a little guerrilla marketing could go along way – but what’s it all about?
Guerrilla marketing can shake up markets and break the mould. It can make your company seen as innovative and daring with a reputation for creativity. That goes for all of your promotional activities too. Guerrilla marketing with its unconventional tactics and frequent run-ins with the law can be an ideal way to launch a new business or product. By bending the rules a little by using a lot of imagination you can execute cost effective ideas to get your target marketing buzzing. Guerrilla Marketing tactics can also identify your brand or company as one to take notice of.
To refer to a campaign as guerrilla, it has been surprising and use media in unconventional way. But more than anything, a guerrilla idea must try and get customers talking. Trying to establish marketing on a low budget is particularly challenging. Guerrilla tactics raise your profile and can also position your brand as an unconventional and innovative company. Traditional forms of marketing might not be able to convey the same message to the right audience.
Online Guerrilla tactics- the internet is also a hotbed for guerrilla activity, from leaving comments promoting your sites in a rival’s forum; to posting brands content on sites like YouTube and Flickr some search engines marketing also have a rebel about it. Until recently if you typed in “miserable” failure into Google, George Bush’s homepage would come up as first result!
The practice known as Google Bombing is now a common part of online marketing guerrilla marketing.
Guerrilla marketting is a cost effective and way of promoting your business. It can motivate staff and make people take notice. It’s not for every one; you would not see many banks using guerrilla tactics, and it doesn’t always work. But every once in a while, a great unconventional idea can be highly effective and won’t kill your budget.
Click below to find examples of guerrilla marketing
http://weburbanist.com/2007/06/06/15-coolest-craziest-and-most-innovative-guerilla-marketing-campaigns/
http://digg.com/odd_stuff/Great_examples_of_Guerilla_Marketing
http://www.bootstrappingblog.com/10-great-guerrilla-marketing-examples
Corporate gifts are one of the most traditional promotional methods, but used creatively and imaginatively they can form of a valuable part of a Guerrilla marketing campaign – do something different with your business gifts, engage your target audience and really get them talking about you.
Here are a few ideas to get you thinking;
- If you’ve got an event you need to promote or invite customers, to use metal post cards printed or embossed with individual details. They can be used like a normal postcard. Costumers would have never received anything like it before.
- Most companies just engrave a logo on a promotional product; but why not engrave a challenging message, question or riddle that drives traffic through your business’s websites or initial a response.
- Business cards holders are one of our most popular corporate gifts; but most are sent out empty – why not fill them with your own cards or printed leaflet.
Obviously different things will work for different companies so why don’t you ring our sales staff on 0845 430 2902 to see how The Corporate Gifts Company can help with your marketing campaign.
Tags: business gift, Business Gifts, corporate gift, corporate gifts, Corporate Gifts Co, Cost Effective, gifts company, promoting, promotion
Posted in Corporate Gifts Advice and Help | 2 Comments »
Monday, March 30th, 2009
It’s that time of year again, millions of people across the UK will be lugging their clubs around and yelling fore.
Corporate Golf Days are a great way for you to do business.
A recent survey into Golf shows…
Ninety-seven percent of executives surveyed say that golfing with a business associate is a good way to establish a close relationship; more than 90% say that it’s a good way to make new business contacts; and more than 40% of the professionals say some of their largest business deals have been done on the golf course. 60% say the way a person plays golf is very similar to the way they conducts their business affairs. More than 50% say the 19th hole is the right time to talk business.
So if you are considering a golf event for prospective or existing clients consider our range of golf orientated corporate giftware.
Click HERE for our Golf Gifts Range
With corporate golf days becoming more and more popular we’ve decided to create a small range of promotional golf gifts for your company to use to promote on an promotional event. With our premium range of golf gifts you can be sure your company will stand out.
Tags: corporate event, corporate gift, corporate gifts, Corporate Gifts Co, gifts company, promotion, promotional event
Posted in Corporate Gifts Advice and Help | 1 Comment »
Thursday, January 22nd, 2009
And cost effective way of inspiring your staff into going the extra mile is to reward them for working hard or well. Don’t just give everyone in your company a gift to say thank you (although that does work), it is far better to target your best workers intelligently, in this way you decrease your spend and maximise the effect.
At the Corporate Gifts Company we talk to end users everyday about their needs, a case in point which illustrates the above comments is that of a regular client of ours… The company in question is an independent Estate Agent in London, every year the company spends £20 on a Christmas gifts for the people who work there. This year was different because of necessary cost saving procedures. The MD still wanted to show his appreciation to his staff and ask me how… So I suggested that rather than the usual ~ £500 spend, why not run a internal competition with 5 Engraved Star Awards costing at total of: £200. Each of the 5 awards would be given to a member of staff once a month, at an impromptu and fun awards ceremony at the end of each month. The award could be kept on the recipient’s desk until a new winner is chosen the following month.
The Awards are:
- Best Monthly Sales
- Biggest Individual Sale
- Best Customer Service
- Best Administration
- Silliest Comment
This initiative increases productivity within the organisation; it evolves a fun environment to work in without taking it too far.
Tags: award, Christmas, corporate gift, corporate gifts, Corporate Gifts Co, Cost Effective, gifts company
Posted in Corporate Gifts Advice and Help | 2 Comments »
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