Marketing to women has attracted much attention in recent years. Women influence 80 per cent of purchases in the UK and within 20 years it is predicted that they will own 67 per cent of Britain’s wealth. In the US, this is even higher.
So when marketing to women, what are the key things to consider?
1. “Brand female” isn’t the answer. Many companies make the mistake of thinking they need to create a separate brand to reach women.
2. Women are great at detecting inconsistencies. Watch out if your marketing message doesn’t match up to your product.
3. Respect her. And don’t patronise. Women have strong minds and views, they know their likes and dislikes and they’ll tell you about them if you ask.
4. Women are suckers for quality and, more importantly, when they find it, they’re willing to pay for it.
5. Show your commitment. Women are loyal when you gain their trust, you’ll benefit in the long term.
To summarise, marketing to women is no different than any other marketing challenge. Understanding your female audience and their needs is fundamental. An effective, targeted marketing strategy can then deliver on these.
The Corporate Gifts Company proposes several ideas for ladies gifts. You can find original ideas to satisfy the desire of women.
For example, the lipstick case is a perfect gift because all women have got a lipstick in theirs handbags. With its silver plated lid, it’s an elegant way to tidy up their lipstick.
The sewing kit is an ideal gift for women because all ladies need sewing kit, perfect so that hey can bring it everywhere with them.
And the atomiser is a gift which will excite women. Practical and chic, with its perfect proportions it takes a little place in theirs handbags.
You can incorporate a message or your logo on the gifts with a beautiful discreet and elegant engraving.
