Posts Tagged ‘corporate gifts’
Monday, July 19th, 2010
The benefits that corporate gifts can bring as a marketing tool have been discussed frequently on this blog. As well as rewarding customers and enhancing the company’s brand, they are an important way of spreading the word about a business.
One less talked about use for corporate gifts is in their application as a staff incentive. Corporate gifts can make staff feel valued and that their work is being appreciated which in turn will inspire them to maintain their efforts. In addition to this, corporate gifts can also be given for meeting sales targets, a method that will prove successful in driving industry.
As well as corporate gifts, corporate awards are also proving to be an effective way of maintaining staff motivation. Whether they are used for rewarding high achievers or presenting at an industry awards event, corporate awards can add a touch of Hollywood glamour to a work environment. Corporate awards come in all shapes and sizes, with trophies and plaques that can be made into a variety of bespoke shapes and sizes.
When used for rewarding special achievement, corporate awards can be effective in raising the morale of more people than just the recipient. If staff see their colleagues efforts being openly rewarded, it establishes a positive working atmosphere so people can see that their work does not go unnoticed.
Browse The Corporate Gifts Company range today and see how corporate gifts and corporate awards can help to motivate your team. We also have a sister site at http://www.corporate-awards.net where you can order bespoke corporate awards made to your own specifications.
Tags: Corporate Award, Corporate Awards, corporate gift, corporate gifts
Posted in About The Corporate Gifts Company, Corporate Gift Awards | No Comments »
Monday, July 12th, 2010
The Corporate Gifts Company have released their first new brochure for two years to mark an exciting period for the company. With the country emerging from the economic crisis, they felt that the time was right to venture into brochure production once more.
It will include new products and old favourites including the new Formula One inspired Carbon Fibre Range as well as a variety of golf themed gifts, clocks and key rings.
The Corporate Gifts Company brochure is highly regarded within the industry and many commented that they missed it last year. Web Marketing Assistant Alan Grainger explains:
“Last year, based on discussions with our customers, we decided that because of the economic climate we couldn’t justify producing a brochure at that time. I am happy to say that our new catalogue maintains our previous high standards and will be as stunning as ever.”
The brochure includes some new additions to The Corporate Gifts Company range which Alan believes are fun as well as functional:
“The new brochure gives our customers a great chance to see our new items, from our extremely popular Carbon Fibre range to some great new products with the “Fiddle Factor”. The sight of Company Directors playing desk golf with our golf club pen will show that office gifts can be fun as well as functional.”
The catalogue is available now and can be ordered for free through The Corporate Gifts Company website. (Click here to order your free copy.)
Tags: corporate gift, corporate gifts
Posted in About The Corporate Gifts Company | No Comments »
Monday, July 5th, 2010
It must be nice being a celebrity. Putting to one side for a moment the constant press attention, you can’t argue that earning vast sums of money AND having people giving you free stuff all the time isn’t a good thing. The celebrity gift pack is a preserve of movie premieres and awards ceremonies across the globe, with each one trying to outdo the other with ever more lavish gifts to the lucky celeb of the moment.
This peculiar existence of being ridiculously wealthy but being given everything you could ever want for free is one of the perks of a celebrity lifestyle (and may explain why so many celebs spend all their extra cash on such weird things as this article from The Sun shows).
The celebrity experience is something that many people desire, though for most the closest they’ll get to it is a birthday announcement in the local paper. This can be very beneficial in the world of business however, and giving people just a little taste of the celebrity lifestyle can make a powerful impact.
Of course, not every company can afford to lavish employees and clients with costly gift packs, and in many cases it isn’t appropriate. But used in the right way, corporate gift packs can be a powerful promotional tool.
The first rule of using corporate gift packs is to make sure you use them in an appropriate way. Many businesses don’t accept gifts from clients in case it is interpreted as a bribe, so gauge the situation carefully before deciding on your corporate gifts.
When used in a sensible way however, corporate gift packs can be an extremely important part of marketing. They are especially effective when used for a special occasion, such as a product launch or awards evening. When people are arriving in their finest suits and most glamorous dresses, a corporate gift pack can add just a touch of the celebrity experience to an evening.
This can be very effective, as it will make people feel valued by the company and will also provide them with a pack full of personalised items that will remind them of the company who gave it to them. Choose the right promotional products that reflect the requirements of the company, and a corporate gift pack could easily provide the recipient with a number of quality corporate gifts that will be used and displayed, giving the business much needed visibility.
Choose your own corporate gifts at www.corporate-gifts-co.com and ensure your promotional event has a touch of Hollywood glamour.
Tags: corporate gift, corporate gifts
Posted in Corporate Gift Awards, Corporate Gift Range | No Comments »
Tuesday, June 29th, 2010
Even though we are officially out of recession, times are still hard for many businesses and public sector workers. With huge public sector cuts announced in a bid to reduce the budget deficit, it seems inevitable that redundancies are going to be a recurring event in the immediate future.
It can be difficult to know what to do to soften the blow. Redundancies come in many shapes and sizes, so what is appropriate for some will certainly not be appropriate for all. In some situations it might be appropriate to give a redundancy gift. Where redundancies are voluntary for example, it might be appropriate to give a farewell gift as the chances are the employee won’t be too upset about leaving their job.
For managers who are close to a team who are about to be made redundant, it could also be appropriate to give a gift as a souvinier of their time working togather. In this case it is more a gift of friendship, which might help to soften the impact.
Where redundancies are likely to cause bitterness and resentment, a gift is often not advisable as this could serve to make matters worse. Being made redundant is an upsetting time for everyone involved, so any decision on whether to get a gift should be carefully considered.
If you decide to go ahead and get people a gift, there are a few pointers it is advisable to stick to in order to avoid an adverse reaction.
- You obviously don’t want to get something that looks cheap, but also be careful that your gift doesn’t seem too showy. To be told you are losing your job to help the company survive, only to be given a lavish gift, will make people resentful, and in the circumstances they would probably have preferred the cash.
- Consider personalising the gift. This shows that some thought has gone into it and the company hasn’t just churned out the same thing for everyone. Think about having it engraved with a name or message, or even the company logo if it’s not going to cause too much upset.
- Choose your timing carefully. Giving someone a gift right after being told the bad news is probably not the best time. If redundancies are being announced days or weeks before the employees leave, it would be a nice gesture to award the gifts on their last day.
Any decision to award redundancy gifts should be carefully considered. Corporate gifts, such as clocks or photo frames, can make excellent gift ideas, and they can be branded to your requirements. For a range of redundancy gifts that will be gratefully received, see our websites www.engravedgiftideas.com for individual gifts, or www.corporate-gifts-co.com for volume gifts.
Tags: corporate gift, corporate gifts, redundancy gift, redundancy gifts
Posted in Corporate Gift Range, Corporate Gifts Photo Frames | No Comments »
Monday, June 28th, 2010
Ok, so maybe they wouldn’t have helped. Last week I blogged on the positive affect that a good World Cup run could have on the British economy. With a gloomy budget and negative headlines everywhere you look, a good World Cup run, beginning with a win over Slovenia, could have been the pick-me-up the nation needed.
So much for that. Who would have a predicted a sneaky win against the smallest nation in the tournament, followed by a thorough thrashing by our good friends from Germany? Let’s just hope that beating the Aussies in the cricket followed by a good Wimbledon for Andy Murray makes up for the disappointment of a shocking World Cup.
Anyway, with that rant over with, let’s try and make sure we don’t all make the same mistakes in the workplace that Fabio Capello made with the England squad. Much has been made of his hard, disciplinarian approach, and for years business gurus have argued the benefits and drawbacks of the carrot or stick method of motivation.
It is fairly obvious which side of the fence Mr Capello favours, with strict discipline and a culture of fear the preferred method of motivation chosen by “The Squadfather”. There were certainly signs of his icy exterior melting towards the end of the tournament, when he offered the squad beer the night before their sole victory against Slovenia. But while it wasn’t the beer that lead to the victory (although you never know…) having a break from the strict regime and being given a reward certainly goes a long way towards improving morale.
It is the same in business. A motivated workforce who feel that their efforts are being rewarded will always produce more results than one that lives in an atmosphere of negativity. Although there will always be the argument that discipline has to be enforced, especially with a camp of multi-millionaire playboy footballers, in the real world employees respond better to incentives and rewards. With a motivated workforce being driven by positive management, discipline takes care of itself.
Corporate gifts and awards can provide fantastic motivational tools, and their affect on motivating a workforce cannot be ignored. Whether corporate gifts are used as sales incentives or as rewards for good performance, corporate gifts can improve team morale and lead to a happy and efficient workforce. In these slightly chastened financial times, when awarding big bonuses isn’t always an option, corporate gifts can provide an affordable way of keeping hard working staff motivated.
To see what corporate gifts can do for you, visit www.corporate-gifts-co.com. It might be too late for Fabio Capello, but don’t make the same mistakes that he made.
Tags: corporate gift, corporate gifts
Posted in Corporate Gift Awards, Corporate Gift Range | No Comments »
Monday, June 21st, 2010
The World Cup is ticking along nicely over in South Africa, if you’re from one of the many South American countries who are prospering that is. While it’s all good news for the fans of Brazil, Paraguay and Chile, the European contingents are having a miserable time. England, Spain and France are among the high profile teams that are having a torrid World Cup so far, and although it’s par for the course from England’s point of view, it might well come as a bit of a shock to the other giants of the game.
But what effect does this have back at home? While I’m no economist, it can’t be denied that when England play well, people are on the whole a lot happier. Anyone in business will report the same thing, when England do well and people are happier, they are more inclined to spend money. The uniting effect on the nation of England’s World Cup aspirations is a rare event and one that is second only to Christmas in influencing people’s spending behaviour. Indeed, the World Cup has been coined “Summer Christmas” by some in the marketing industry due to the way companies devote their budgets so exclusively to one event.
This differs from the Christmas rush because it is influenced by positive results to the country involved. If England do well, you might be more inclined to go and buy that big TV to watch the final on. You might well use it as an excuse to buy something you wouldn’t normally have bought, “Well, I’m just celebrating England winning the World Cup….” The ecstasy felt on the back of sporting events cannot be underestimated, and the positive effects on buying habits could be vital in these delicate times.
So with an inevitably gloomy emergency budget looming tomorrow, a positive England result and some happy headlines in the papers could be just the morale boost the country needs. Throw in a heat wave and Andy Murray winning Wimbledon this Summer and who knows what might happen?! No pressure there then….
If you want to celebrate your own company’s success this year then Corporate Gifts are your way forward. We can personalise your corporate gifts to suit your requirements, so even if England fail dismally this Summer, don’t be afraid to celebrate your company’s success with The Corporate Gifts Company.
Tags: corporate gift, corporate gifts
Posted in About The Corporate Gifts Company | No Comments »
Monday, June 14th, 2010
Although we’re through the worst of the recession, times are still pretty tough for many businesses as the economy struggles to recover. With budgets being restricted it can be difficult to promote a company without spending a fortune.
As most successful businesses know, using corporate gifts is a fantastic way of promoting a company and raising their profile. But finding a quality corporate gift on a smaller budget can be quite difficult, especially if you want something with a high perceived value.
The Corporate Gifts Company make shopping for quality Corporate Gifts on a budget easy. Our fantastic range of premium corporate gifts will ensure practical, great looking gifts at an affordable price.
We have a section of great corporate gifts for a budget on our website, where you will easily find a gift for any occasion. Whether it’s for a promotion or for employee gifts, The Corporate Gifts Company will have a fantastic gift for any budget.
CLICK HERE to view our budget range, and see how The Corporate Gifts Company can help your business.
Tags: corporate gift, corporate gifts
Posted in About The Corporate Gifts Company, Corporate Gift Range | No Comments »
Monday, June 7th, 2010
With the “bonus culture” scandals still ringing in the ears of many high profile banks and businesses, it can be difficult to reward staff when the attention is focussed on employees’ pay packets.
With public scrutiny still running the rule over the practices of many of our biggest companies, it can be difficult to find ways to keep staff productivity high whilst raining in on the excesses that promote so much public ire.
It’s important when operating in a fragile economy to deliver the perks that keep staff happy. Whilst there is always the need to tighten the belt, keeping staff motivated and encouraging them to be productive and innovative is essential to any company in these fragile times.
Quality business gifts can be a fantastic way to reward staff and keep them motivated without paying costly bonuses that could risk the stability of a company. Business gifts can be personalised to suit not just the business’s needs but the individual’s needs. Personalised business gifts show that the employer is taking notice of the employee and is rewarding them in a way that is personal to them.
Staff rewards can help in all kinds of ways. Incentives for staff to improve sales, a reward for high achievement or a reward for successful completion of a project, all of these can be acknowledged by using business gifts.
Visit http://www.corporate-gifts-co.com to view our full range of business gifts that will motivate your staff.
Tags: business gift, Business Gifts, corporate gift, corporate gifts
Posted in Business Gifts | No Comments »
Monday, June 7th, 2010
As a survey of more than 300 England fans by the betting website Betfair revealed that 32% of fans would consider skipping work to watch the football, companies throughout the land will be bracing themselves for the most potent epidemic of them all to sweep the country, World Cup Fever.
The symptoms include high anxiety and nausea, peaking after around 90 minutes, and if the speculation is to be believed it can only be cured by absenteeism and copious amounts of beer.
Despite fears by bosses that this will lead to empty offices and a depleted workforce, the good news is that it is completely preventable.
If your company has a happy, motivated workforce they will be less inclined to skip work in favour of the football. Corporate gifts can help with this through providing target incentives for sales teams and other areas of the company where positive, productive work can be rewarded. Sales incentives can be a great way to motivate a team and staff will be much less likely to skip work with a prize on offer for those who put in the effort.
This doesn’t just have to be used as an incentive to come to work during the world cup. Corporate gifts provide a great staff incentive, improving morale across the company. Corporate gifts can also provide a great reward for someone who has done exceptional work, or to reward a team after a big project.
When these strategies are pursued as standard, it will provide a great working atmosphere which will make sure staff won’t fall foul of the mystery virus every four years.
Browse The Corporate Gifts Company website to see which corporate gifts will help to motivate your workforce.
Tags: corporate gift, corporate gifts, World Cup
Posted in Corporate Gifts Advice and Help | No Comments »
Monday, June 7th, 2010
With the Summer arriving in splendid style, 2010 looks set to be a great year for outdoor events. Many businesses choose this time of year to attend conferences or organise exhibitions and open days. For many of these events, promotional gifts are a must. They provide the company involved with a fantastic opportunity to spread the word of their business and increase their reputation by gifting quality promotional gifts.
The Corporate Gifts Company knows how important a successful promotional gift can be, so we have put together this list of how to get the most out of your promotional gift.
1. Get something that people will use!
It sounds blindingly obvious but it’s a common mistake to make. You’ve spent ages choosing the item, putting your logo in the right place and getting it in just the right shade of green, but if it’s not a gift people will use or want then it’s all time wasted! Think about the people who are attending the event and choose a gift that will make an impression with them. Your branded item is doing nothing for you at the bottom of someone’s drawer, or worse, the bin.
2. Match the item to the event.
It’s important that the gift reflects the importance of the event. If it’s a major event, people will be expecting something on a grander scale. Equally, if it’s a smaller event, you don’t have to break the bank. For these more intimate occasions it’s possible to get a quirky, original gift that people will enjoy and hold on to but won’t cost the earth. If it’s on the higher end of the scale, you don’t want to take the gloss off it by giving out a cheap gift! Make sure the gift matches the scale of the event.
3. Order in plenty of time.
If you know your event is coming up, get in and order your gift. The longer you leave it, the less choice you are giving yourself. Often there will be negotiations on colour schemes and type of product, so make sure you don’t leave it too late to get the gift you want.
You can see our range of promotional gift items at http://www.corporate-gifts-co.com
Tags: corporate gift, corporate gifts, promotional gift, Promotional Gifts
Posted in Corporate Gift Range, Promotional Gifts | No Comments »
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