Posts Tagged ‘Corporate Message’
Friday, October 9th, 2009
Well, I hope you enjoyed the first part where we talked about squeezing the lemon. Of course, it’s rare that a sequal ever lives up to the original – but I’ll give it a go.
So this time we’re going to consider the pie; how to grow the pie, specifically. The first part talked about the lemon as your customer base, and the anology of squeezing the lemon was how to get the most juice (business) out of those lemons and not let the lemon shrivel up in the fridge.
So, squeezing the lemon was all about getting the most from your existing customers in a more direct and short term way, and growing the pie is about maximising profit and creating value for both customers and suppliers as part of a longer term strategy. This is done by;
- Differentiation – what makes you different/better than your customers? Look at; product, pricing, distribution, advertising and promotion, selling, core competencies, competitive advantage, USP’s
- Added Value – what aspect of your product/service adds real value for the customer?
- Value Chain – monitor and feedback performance up stream and downstream to continually improve.
The key elements of growing the pie are;
- Constantly strive to deliver value for the customer by improving your overall proposition.
- Understand the supply and value chains and learn how to leverage key aspects to create added value and differentiation.
- Change the mindset of both your company and your customer base. This is more important than immediate short term gains.
So what does The Corporate Gifts Company do to grow it’s pie? Good question, and a challenging one too. Well, we talk to our customers constantly about how they find our service and product, what they liked and what they didn’t like; we encourage testimonials (good or bad) and we have used that feedback over the past 18 years to hone our service and quality levels so that we give our customers exactly what is most important to them; reliable service, consistent quality (we have the international quality standard ISO9000), appropriate and quality promotional branding, and responsible business practices (see our CSR – Corporate Social Responsibility – policy.
Thanks to The Cranfield School of Management’s BGP (Business Growth Development) programme for inspiration.
Tags: Business Gift Ideas, Business Gifts, Corporate Gift Awards, Corporate Gift Sales, Corporate Gifts Co, Corporate Message, corproate gifts or promotioanl gifts, Engraved Gifts, Engraving Messages, Promotional Gifts, Promotional Messages, Promotionaol Gifts, Sales Incentives
Posted in About The Corporate Gifts Company | No Comments »
Friday, October 2nd, 2009
At the world famous Cranfield School of Management’s Business Growth Development programme they spend a lot of time talking about a couple of tasty food analogies; “Squeezing the Lemon” and “Growing the Pie”. As part of the marketing part of the programme these two ideas are at the heart of the growth of any business. So what’s the story behind these culinary concepts for success? Let’s start with the lemon.
The lemon signifies your customer base, and who amongst us can put hand on heart say we get the most out of all our customers? Do we sell as much as we can, are there other products or services we can sell to them, do we sell to all divisions and departments of our customers’ businesses? No, well that’s actually the story for most companies and to add even more zest to the analogy think of your average customer like this; if we’re using a lemon at home more often than not we cut into it and squeeze out what we need and then stick it in the fridge – great, the poached salmon tastes great. The problem is when we go to use the lemon again (sometimes after weeks sitting lonely and forgotten next to the eggs) it’s wrinkled and dried and all that juice has been wasted.
And that’s what happens to new customers; we fail to squeeze the maximum amount of business out of them. After the initial order is won, we don’t pay them enough attention until eventually they go and find another supplier. And if you didn’t know already, it costs up to seven times more to aquire a new customer than look after an existing one. So the moral of the analogy is; get squeezing - before your lemons dry up or someone else does it for you.
Of course, in the light of the above blog, it would be remiss of me not to mention that The Corporate Gifts Company supply a comprehensive selection of promotional items and advdertising merchandise that are perfect for communicating with your customers in a tangible and cost effective way. Whether you want to reinforce your brand values with items such as business card cases or clocks, or say thank you to key customers with an appropriate promotional desk item or personal accessory, The Corporate Gifts Company can help you squeeze your lemons.
Look out for “Growing The Pie” next week!
Tags: brand name, Business Gifts, Business ideas, Corporate Gifts Co, Corporate Message, Cost Effective, Engraved Gifts, Exexcutive Clocks, Growing your business, promotional business card case, Promotional Clock, promotional gift ideas, Promotional Gifts, promotional incentives, Promotional Messages, Promotional Sourcing
Posted in Corporate Gift Range | No Comments »
Friday, September 4th, 2009
BESPOKE USB FLASHDRIVES
The flashdrive is the promotional product of the decade; it has gone from a few megabytes (16mb at £20 plus just a few years ago) to unbelievable memory away; it’s a modern classic universally welcomed by the recipient as something size (many gigabytes) now! It is a promo give – away that certainly never gets thrown really to match any other corporate gift. useful they’ll use every day. Instant wow factor, genuine desirability, and longevity
The new larger memory sizes also mean that there’s more scope to upload content such as brochures, multimedia and other data.
Recent developments have broken away from the restriction of the standard designs which are normally simply engraved or printed with a corporate gift logo or promotional message.
Bespoke designs are now within easy reach with relatively low minimum quantities (just a few hundred) and affordable development and tooling costs (a few hundred pounds subject to design). Spread over a few hundred pieces, the bespoke flashdrive is now no more expensive than a bespoke lapel pin or a pair of cufflinks.
And design is only restricted to your imagination (or corporate guidelines, of course); from cars, planes, lorries, cartoon figures and licensed characters, to blinged insects, logo shaped flash drives and musical instruments. All incorporating your logo or corporate message for any promotion or event.
Call our sales team today and get free, no obligation visual for your bespoke flashdrive design.
Tags: corporate gift, Corporate Message, promotion, Welcome
Posted in Corporate Gifts Advice and Help | No Comments »
Wednesday, August 20th, 2008
How to stand out with promotional gifts
Well as always people are always looking for new and exciting ways they can stand out and create new business. Because of this promotional gifts have been on the up and now are so popular just about every business is using them in one way or another to help generate new business.
Although more and more companies are using promotional gifts it still doesn’t mean they will all get business and that all promotional gifts are now the same. The corporate gifts company has worked hard to always make sure they have a better range of executive corporate gifts which means your company will have that little added extra to help them stand out over anyone else in the market.
There are a few other key things which can help your company stand out from others when you promote. Below is a small list of things we believe can help your promotional gifts stand out.
1) Modern Design
Make sure your promotional gift has a modern design to help you get seen in various campaigns there is nothing worse than have a promotional gift which is out dated and not going to get you noticed because its old and been seen before.
2) Corporate message
Probably key make sure you have a promotional message or logo that will guarantee your company to get noticed there is no point adding a small text line going “here is a free gift” your slogan needs to be catchy and insure people read it and remember your company.
3) Something Useful
Probably obvious but the main point which will mean everyone uses you for various gifts and promotions. Make your promotional gift something useful that people you give it to will use and remember you because of the usability factor.
These are probably a few key points that will help you create that special promotional gift. Standing out is all about been different and creating something someone wants and can use which is what the corporate gifts company have tried to do with there range. Every gift we stock can be used in every day office life and will insure your company is seen in there promotion.
Interested in making perfect promotional gifts? Then simply check out our promotional gifts reneged which has been made up with some of our best selling and most used promotional gifts.
Tags: corporate gift, corporate gifts, Corporate Gifts Co, Corporate Message, gifts company, promotion, promotional gift, Promotional Gifts, promotions
Posted in Corporate Gifts Advice and Help | No Comments »
Friday, August 15th, 2008
Maximise your Trade show visits with Business Gifts Giveaways
Trade shows and various other shows have proven to be very popular when trying to attract more business. There has always been one major downfall when people have been looking to promote. The corporate gifts company attend various events every year to try and show people various ways you can promote and good promotional and business gifts to give away to potential new customers.
Now you maybe thinking that surely giving people who don’t buy from you a gift is just stupid because your company will be losing money. Well in fact you are right but think of it this way. Someone comes up to your stand is interested but needs to speak to someone else. They walk away with just a catalogue because you don’t give anything out. What if they lose the catalogue? Or if they don’t read it because they don’t find it attractive?
There are a whole host of reasons why they might not buy from you but imagine if you gave them just one reason why they should buy there promotional gifts from you. A free giveaway gift which they can use for various things. But the main point of this will be they will always be reminded of your company meaning you have full potential to make new clients and expand your business.
Promotional gifts and corporate items are the ideal gift to giveaway for any sort of promotional trade show giveaway and will dramatically boost the amount of response your company gets from the show at hand.
Some of the top trade show give Away’s have a good engraving space allowing you to add your corporate message and contact information onto the corporate gift to help you stand out in any situation.
Below are the top ten trade show give Away’s which we feel will make a substantial impact on your trade show and the amount of clients and business you get from the show. Each trade show giveaway gift we offer can all be bought from under 5 pounds which means you have the best business gift at the very best price.
1) Promotional Gifts Money Clip from £3.96
2) Corporate Items Classic Chrome Business Card Holder From £1.84
3) Business Gifts Lozenge USB Drive From £1.45
4) Promotional Torch Keyring from £3.905) Business Gifts Cushion keyring from £2.686) Corporate Items Metro Luggage Tag from £3.607) Business Products Round Tape Measure from £5.00  Corporate Gifts Handbag Mirror from £4.80 9) Male orientated Gear Stick Keyring from £3.20
All of the above business gifts make the perfect trade show give away and will insure your company can be seen and stand out from other companies at the trade show.
Tags: business gift, Business Gifts, business products, corporate gift, corporate gifts, Corporate Gifts Co, Corporate Message, corporate products, engraving, gifts company, Handbag Mirror, promotion, promotional gift, Promotional Gifts, promotional products
Posted in Corporate Gifts Advice and Help | 1 Comment »
Monday, August 11th, 2008
Enjoy your summer with a Music Festival Promotion
Well as summer is coming to an end festivals and concerts are in full swing with many events gathering over 10,000 people. Many people who enjoy attending events like this will also like some sort of promotional gift to take home as a souvenir.
The corporate gifts company have created an extensive range of gifts which are ideal to have that special festival engraved onto. Most music festivals will offer t-shirts and various other clothing items as a good way to make sure you remember them and come back year after year but wouldn’t it be great if your music festival had that special gift which wouldn’t shrink or get covered in beer?
Well now you can with our range of promotional gifts you can sell and expand your festival year after year, ensuring that your concert can play on for years to come. Don’t promote using something which will get to small and not be worn. Corporate gifts can come in any shape or form and will be seen and kept for years and years making sure other people spread the word about your promotion.
You maybe thinking how can something that isn’t music related help my company the answer is simple. The corporate gifts company have a wide range of amazing gifts which can be used for any sort of promotion. All of our gifts can be engraved with a promotional message or logo which will allow your music festival to be seen every year.
Below are a few promotional items which your company could use for any sort of music or festival promotion to help you make that special impression on your music fans.
We have a small selection which we feel are the best selling gifts used at music festivals and events.
This promotional gifts luggage tag is ideal for any sort of promotion and will ensure your company’s promotional message is seen for months after your campaign. When ever you travel to a music festival you always have a bag or suitcase depending on the location wouldn’t it be great if next time someone comes to your promotion they already have some merchandise which is associated with your event.
This Swiss army knife is the ideal surviving gift for anyone who does festival camp outs. Everything you need to complete your camping experience can be found in a Swiss army knife, emboss or engrave your promotional message onto these Swiss knifes to give your company full exposure.
With most music festivals people love a nice drink this hip flask is the ideal gift to engrave your music festivals name onto and hand out to people to allow them to easily have a nice cold drink. This hip flask can be engraved with your promotional message allowing you to stand out completely.
Give something back to clients and customers which they can use at home. This promotional cocktail shaker is the ideal gift to sell as a reminder of how good there weekend at your music festival really was. Engrave this classic gift with your message or logo to ensure full exposure.
Something for the older generation who attend music festivals this promotional leather flask is the ideal corporate gift to give to help your company stand out in any situation this promotional flask can be embossed with your corporate message to ensure full exposure.
Help your company stand out on the go with this promotional flask keyring engrave your companies message onto this little keyring flask and ensure your clients carry this keyring around day after day.
Give your customers and clients something to remember you by with this promotional keyring. This cushion keyring is one of the best sellers for summer events and will give your company full exposure when you need it most.
Lost in the dark give your client that special gift to help them see in the dark at your festival this promotional torch keyring will ensure your company can be seen in the dark and in the light giving you full exposure.
For the simply yet just as effective promotion we have this plain shaped sterling silver keyring with a large engraving space to make sure your company is seen.
As you can see we have a wide range of promotional gifts which can be used to help boost your company in any sort of music festival. We have been running and working with corporate gifts for over 15 years so your company can rest assured that you will have that perfect gift to help you stand out.
Tags: business gift, Business Gifts, business products, corporate gift, corporate gifts, Corporate Gifts Co, Corporate Message, corporate products, engraving, gifts company, promotion, Promotional Flask, promotional gift, Promotional Gifts, promotional item, promotional items, Promotional Keyring
Posted in Corporate Gifts Advice and Help | 4 Comments »
Friday, August 8th, 2008
Corporate Gifts Ideas for Christmas
That special time of year is nearly upon us and companies will soon be looking for new and exciting ways they can promote there company over Christmas. The corporate gifts company has always been one of the leading suppliers that people come to around Christmas.
So if you’re looking for that special Christmas corporate gift then check out a few of our special gift ideas for Christmas below. We already stock a wide range of promotional gifts can work well all year round but when Christmas comes a few of our corporate gifts really work well for companies.
For the ladies we have a wide range of special gifts which would be ideal for you to promote and give to them around Christmas especially the selected few below which have proven very popular in previous years.
The Corporate Gifts Sewing Gift Set is ideal for a female gift around Christmas as they have plenty of time off work which they need to fill. This promotional sewing kit has proven very popular as a gift for the female audience who work within an office.
This promotional gifts crystal jewellery box is also another very popular promotional gift which can be given around the festive period because it is of a high value and has a good engraving space it makes an excellent executive gift to give a client or office worker for Christmas.
Finally this special heart shaped locket and keyring is perfect for office promotions around the Christmas period and also makes a great promotional gift to give business clients and customers.
We also have a range of special promotional items and products which are ideal for men at Christmas. Below are a few of the top sellers around x-mas that have always been popular with people looking to promote to a male audience.
The corporate gifts hip flask makes a perfect gift to give to any sort of male audience because it can not only contain that special drink which is loved by so many at Christmas but it also makes the perfect executive gift and will be welcomed by office staff everywhere.
Most men love a game of golf which is why we have this promotional gifts golf set which would make the ideal executive gift to give any male around Christmas. The promotional leather gift set is ideal for any sort of promotion.
Finally this corporate items business card holder, most men will always travel and promote them selves when they can this promotional card holder would make the perfect promotional item for any male around the festive period.
With all of the above business gifts they can all be engraved with your promotional logo or corporate message allowing your company to promote well over the Christmas period. Simply contact us today and our friendly sales team will talk you through various other promotional gifts perfect for that Christmas promotion.
Below are just a few more of the perfect promotional products which we can supply to help your Christmas promotion.
Tags: business gift, Business Gifts, Christmas, Christmas Corporate Gift, Christmas corporate gifts, christmas promotional gifts, Corporate Christmas Gifts, corporate gift, corporate gifts, Corporate Gifts Co, Corporate Message, engraving, Gift Ideas, Gift Set, gifts company, promotion, Promotional Christmas Gifts, promotional gift, Promotional Gifts, promotional item, promotional items, promotional products, promotions, top sellers, Welcome
Posted in Corporate Gifts Advice and Help | 1 Comment »
Monday, July 28th, 2008
Pens for Promotions
Looking for that simple and creative promotional gift then look no further the corporate gifts co have a wide range of promotional pens which can all be engraved with your corporate message or promotional logo to ensure your company can stand out and also be seen in a varied range of promotional campaigns.
Although promotional pens have been round for years and years they are used on a daily basis by millions of people meaning that although not an original gift it is still one which is a proven and cost effective way to help promote your company.
A simple gift with a much deeper and better promotional message, pens can be used for almost any sort of promotion and will ensure your company will be seen in so many business situations.
With our range of promotional pens you can be sure you will have that perfect corporate gift to help boost your company and get new clients to sign on the dotted line.
A full range of our promotional pens can be seen via the image below, if your interested in promoting your company via a proven corporate gift then simply contact the corporate gifts co today and let us help create that perfect gift for your promotional event.
The corporate gifts co also run a fully loaded promotional blog with advice and tips on how your company can create that perfect business image.
Tags: corporate gift, corporate gifts, Corporate Gifts Co, Corporate Message, Cost Effective, pen promotional, pens for promotions, promoting, promotion, promotional event, promotional gift, Promotional Gifts, promotional pens, promotions
Posted in Corporate Gifts Advice and Help | No Comments »
Monday, June 9th, 2008
How Can Promotional Gifts Help Your Company?
Promotional gifts have been considered the new way to advertise and boost a company. With more and more companies using such methods to get their company seen I thought it would be a good time to tell people why they are so effective and how they can help your company be seen by a national audience.
Promotional gifts have become so popular because of the amount they have to offer back to your company. When a company sends out some sort of promotional flyer it doesn’t last for ever and only gives your company a quick boost. But when a company uses a gift like a promotional clock, or a engraved silver gift they will be seen for months and ever years after the promotion is finished.
Why is this? Well because of the shape and class of promotional gifts more and more companies will hold the gift within their office or in their home allowing your company to be seen in many ways.
Promotional gifts offer a bigger and better way for a company to promote themselves as you are able to engrave any promotional message or tag line onto them allowing you to be seen every time someone uses a pen or looks at the clock.
So how can they help your company? Well as discussed they are used by everyone and anyone. But the main factor of how they can help your company is that promotional gifts are not only needed and used by everyone and anyone, but they have a certain advertising aspect to them which means you get to market your company without having to pay a consultant to do it for you.
Promotional gifts really are the best way to advertise a company with the usability of most of the promotional gifts you can be sure they wont get discarded like a flyer could but they will be kept close to the person or company you are looking to target.
Most promotional gifts can be engraved with your corporate message or a promotional logo. Some of the most popular engraved corporate gifts and promotional items consist of stuff like silver engraved pens, promotional clocks, corporate business card holders and many more.
Most promotional gift companies will never have a minimum order amount which means your company can order as little or as much as they need but always make sure you have taken time and care when choosing your corporate message as it will be the thing that everyone sees.
A full selection of promotional gifts and corporate items can be seen at the Corporate Gifts Company website.
Tags: Advertising, corporate gift, corporate gifts, Corporate Gifts Co, Corporate Message, gifts company, promotion, Promotional Clock, Promotional Clocks, promotional gift, Promotional Gifts, promotional item, promotional items, Promotional Products Range
Posted in Corporate Gift Range, Corporate Gifts Advice and Help | 3 Comments »
Thursday, May 15th, 2008
The Corporate Gifts Heart Jewellery Box
The corporate gifts heart jewellery box suited for all of those promotional campaigns which may need something which shows your company off perfectly or something which can be used for some sort of love or heart campaign. This corporate gifts heart jewellery box is just perfect for all those promotional campaigns which need something which will show of style.
This corporate gifts heart jewellery box is just perfect for those promotional campaigns which need to have a modern and stylish gift. This simple rounded jewellery box comes with a heart attached to the top of this jewellery box. The simple yet effective design with the heart is just the ideal corporate gift to make sure your company is seen by a female market.
Because of the simple design and shape of this corporate gift your company can also engrave a promotional message or logo onto the jewellery box to really make an impression on your clients. This promotional jewellery box will make sure your company is seen at every chance it has.
What makes this corporate gifts jewellery box even more valuable to your clients and your company is the style of it more and more companies are realising that giving a promotional pen engraved with there logo isn’t getting noticed but giving something like this that can be engraved with your companies corporate message or logo is showing your clients that you really do value them and appreciate there business. This will not only help you increase your business but your brand will grow at a nice strong rate.
This corporate gift jewellery box can also be used a trinket box which gives your more than one purpose for this corporate gift. Promoting your company has never been easier and now your company can be seen for months and years after your promotional campaign because of this corporate gifts heart jewellery or trinket box.
As with many of the corporate gifts range you are able to engrave your company’s message or logo onto the promotional gift for full exposure. Not only that but the corporate gift comes packaged in a promotional gift box which is a matt black finish this can also be embossed with your companies message to ensure full exposure. The promotional jewellery box comes finished in a high silver plated finish to ensure your companies message is shown perfectly.
Corporate gifts can be a fun things for every company to do and most companies can promote using corporate gifts well but some people need some help and advice when choosing there corporate gifts. This is why the corporate gifts co have created 2 free resource sites for all your corporate gift needs. These include a free promotional blog which is updated every day with new tips and tricks when choosing your corporate gifts. .
Tags: corporate gift, corporate gifts, Corporate Gifts Co, Corporate Gifts Heart Box, Corporate Message, gift box, promoting, promotion, promotional gift, Promotional Jewellery
Posted in Corporate Gift Range, Corporate Ladies gifts | No Comments »
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