Posts Tagged ‘Corporate Photoframe’


Should you give staff rewards in a recession?

 Tuesday, June 30th, 2009

The current economic climate means companies more than ever before are feeling the pressure to re-evaluate expenditure and cut costs and overheads where they can. Whilst reducing employee benefits might be seen as a quick fix, the reality is that in the long term it’s a false economy.

Employees are the lifeblood of any organisation and looking after them and rewarding them is therefore crucial to enable any company or organisation to thrive. This is especially important during times of uncertainty and change, and employee benefits are one tangible way employers can show they care.
A good employer should want to look after their staff and reward them. As a result employees feel valued by the investment made in them and are more motivated to give their best. The health and future success of all organisations depends on its employees – so looking after them should be a top priority.

Using corporate gifts to reward and motivate staff is a tried and tested promotional tool; encouraging motivation and building loyalty. Of course, in times like these it’s hard to resist the temptation to cut back on business incentives, but corporate gifts can provide returns for in excess of their relatively low cost; a budget of £5, £10 or £20 spent on each member of staff will create much more then £20’s worth of increased productivity, increased morale and increased loyalty.

The Corporate Gifts Company has over 500 desirable and high perceived value premium incentives. Here is a selection of our best selling items:

1. Pocket Notebook & Pen

2. Promotional Memo Pad

3. Chrome Puzzle Globe

4. Star Desk Award Paperweight

5. Silver Plated Classic City Business Card Holder

6. Georgian Travel Alarm Clock

7. Spinning Keyring

8. Sterling Silver Photoframe

9. Executive 4GB Silver Plated USB Flash Drive

10. Floating Desk Pen

Call our sales team today on: 0845 430 2902 to see how The Corporate Gifts Co can add value to your premium incentives and staff motivation.

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Corporate Gifts Vs Above The Line Marketing

 Monday, June 8th, 2009

Promotional products and business gifts are often the poor relation of “above-the-line” marketing activity, but corporate gifts have long proved that they can be far more targeted and cost effective.

A recent survey showed over 45 per cent of respondents chose live events, roadshows or promotions as the most cost-effective method of marketing a product. This compares with just 33 per cent for TV; fewer than five per cent for direct marketing, three per cent for Internet advertising and zero per cent for distributing flyers as the best method of promoting a brand. So why do brands still allocate so much of their marketing budgets above the line?
When compared with the number of consumers reached by mass media techniques, these methods cannot hope to compete. However, when the quality of the target and depth of engagement for promotional products with a brand is considered, the long-term benefits are more obvious.
50 per cent throw flyers away. Add a money-off coupon to the flyer and still only 15 per cent of respondents will be influenced to note the contents. However, when a promoter uses a more engaging “experience” to interact with people, the number of respondents usually encouraged to take and read the flyer as part of a wider “experience” jumps to around 50%.
Above the line activity armed at the wrong target market is more likely to turn a costumer against a brand or company than not targeting them at all. Interaction between a company and its potential customer with a corporate gift or promotional product has greater long-term benefits when it comes to building brand loyalty. Hence, it’s more cost-effective.

Here is a list of The Corporate Gift Company top 10 best selling promotional items (in no particular order):

1. CDC01/CH Chrome Business Card Case – perfect to keep those business cards in pristine condition.
2. KYR25 – Silver Plated Cushion Keyring – very cost effective product, great branding area.
3. DSK01 Desk Set – perfect for all sort of offices.
4. FRM53 Photoframe – Ideal to embellish your favourite photos! – Great at work or at home.
5. AWD02 Star Paperweight – Perfect for to be a veritable star at work!
6. AWD04 Star Trophy – Great award and really cost effective.
7. GLB01 Globe Puzzle – Ingenious item with great “fiddle-factor”.
8. WOT01 World Timer – Perfect to put it on your office and know the time in all countries you want.
9. PEN15 Floating Pen – Original and very innovative item.
10. PEN06 Milan Pen in Chrome Box – great item – you can incorporate your promotional message or logo.

Call our sales team today on: 0845 430 2902 to see how The Corporate Gift Co can add value to your marketing activity.

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