There are literally hundreds of sporting events suitable for corporate hospitality and promotional events.
With so many options the event needs to be chosen with care. A business also needs to ensure it meets its own objectives. If the aim is simply to reward clients for their business, then tickets to a premiership football match can be just the thing. However, it will be over in a couple of hours, providing little opportunity for networking. This is no good if the aim is to get on familiar terms with clients, and hopefully make it easier to do business with them. At a racing event, for example the gaps between races offer plenty of opportunity for networking. Entertaining aboard a boat is a good way of getting close up with guests. Anything that involves watching from a box will ensure plenty of contact too, especially in winter when it’s cold outside.
It’s also important to get the right balance between an activity that people are interested in, and something they are so passionate about that they pay their hosts no attention.
Where the budget can stretch to overseas trips, the journeys there and back will provide plenty of one-to-one time. They also have the advantage of being different. That’s especially important for senior blue-chip clients, who are used to getting all kinds of invites and may not be hugely tempted by just another football match.
Thinking out of the box, such as treating guests to a sport they can take part in themselves can be very cost effective.
Entertaining clients may not be a priority at a time when the economy is in freefall and marketing budgets are taking a hit. But anything that strengthens business relationships will pay dividends in the long run.
Here are some great themed ideas from The Corporate Gifts Company ideal for different types of sporting corporate events.
• Golf :
1. GFS01 Silver Finish Fairway Golf Gift Set – Perfect – Look like a professional golfer
2. GFT01 Golf Tool – Very practical, for all your needs out on the golf course!
• Driving Racing:
1. PEN16 Car Wheel Floating Business Pen – Very designer and very original!
2. BCH02 Drive Business Card Holder – Perfect for all lovers of cars!
3. KYR04 Gear Stick Keyring – This keyring is ideal for your corporate events – very cost effective product
4. CFL07/CW Engraved Silver Plated Car Wheel Cufflinks
5. CFL07/F1 Engraved Silver Plated F1 Car Cufflinks
• Tennis – CFL07/TN Engraved Silver Plated Tennis Cufflinks
• Cricket – CFL07/CR Engraved Silver Plated Cricket Cufflinks
• Shooting – CFL07/BT Engraved Silver Plated Bullet Cufflinks
• DIY Activity Day – FRM53 Photoframe to capture the event.
Call our sales team today to see how The Corporate Gifts Co can add value to your sporting corporate gifts.
