Posts Tagged ‘corproate gifts or promotioanl gifts’


SQUEEZE THE LEMON, GROW THE PIE – PART 2

 Friday, October 9th, 2009

Well, I hope you enjoyed the first part where we talked about squeezing the lemon. Of course, it’s rare that a sequal ever lives up to the original – but I’ll give it a go.

So this time we’re going to consider the pie; how to grow the pie, specifically. The first part talked about the lemon as your customer base, and the anology of squeezing the lemon was how to get the most juice (business) out of those lemons and not let the lemon shrivel up in the fridge.

So, squeezing the lemon was all about getting the most from your existing customers in a more direct and short term way, and growing the pie is about maximising profit and creating value for both customers and suppliers as part of a longer term strategy. This is done by;

  • Differentiation – what makes you different/better than your customers? Look at; product, pricing, distribution, advertising and promotion, selling, core competencies, competitive advantage, USP’s
  • Added Value – what aspect of your product/service adds real value for the customer?
  • Value Chain – monitor and feedback performance up stream and downstream to continually improve.

The key elements of growing the pie are;

  • Constantly strive to deliver value for the customer by improving your overall proposition.
  • Understand the supply and value chains and learn how to leverage key aspects to create added value and differentiation.
  • Change the mindset of both your company and your customer base. This is more important than immediate short term gains.

So what does The Corporate Gifts Company do to grow it’s pie? Good question, and a challenging one too.  Well, we talk to our customers constantly about how they find our service and product, what they liked and what they didn’t like; we encourage testimonials (good or bad) and we have used that feedback over the past 18 years to hone our service and quality levels so that we give our customers exactly what is most important to them; reliable service, consistent quality (we have the international quality standard ISO9000), appropriate and quality promotional branding, and responsible business practices (see our CSR – Corporate Social Responsibility – policy.

Thanks to The Cranfield School of Management’s BGP (Business Growth Development) programme for inspiration.

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Corporate Gifts or Promotional Gifts

 Monday, October 20th, 2008

Corporate Gifts or Promotional Gifts

Corporate Gifts or Promotional Gifts the decision can be impossible to make with so many possibilities to choose from and how various gifts can work for your company because of special features. Unlike promotional gifts corporate gifts have a smaller market to target and have to be focused on a certain area. This is because corporate gifts have a better rate of return so it can be focussed within a smaller group allowing your company full control of your event and pricing. If your looking for something which will help promote your company at say a trade show or some sort of event then promotional gifts is probably the way to go because they have a lower price and also can be given to 100s of people.

If your looking for something which will get your company noticed and will help you stand out at say a small networking meeting which is full of potential customers then corporate gifts is probably the range of gifts to use because they have a higher quality and will show your new potential clients and customers that you care about there business and will go out of your way to insure you can do business with them. Corporate gifts tend to have a better return of investment because they usually show new clients that you care about there business and will go out of your way to make sure they have complete customer satisfaction.

At the corporate gifts company you and your company can rest assured that we will do our very best to insure you have the very best promotional gift to promote with. We are more than happy to offer advice and tips on what sort of corporate gifts or promotional item will work for your company. We believe that promotional gifts are best suited for wide range promotions with no clear diverse market because they are cheaper to buy and will still generate some income and business for your company.

Promotional gifts have always been suited to wider audiences were as corporate gifts have always been better suited to small and well organised groups because of the quality of them. Some of the top selling promotional gifts include promotional pens and smaller gifts like keyrings and stress toys where as the most popular corporate gifts include promotional awards and special business clocks. You can see the comparison and how your company will get noticed using either gift which you may choose to promote your company with. Rest assured that using corporate gifts are the higher end more noticeable promotional gifts which will insure your company gets the right message across to your clients.

The corporate gifts company are leaders in supplying and designing corporate gifts and promotional items for your company to use and promote with. Simply contact us today and see how we can help your company make that perfect promotional gift to use within any corporate event or campaign.

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