Posts Tagged ‘Cost Effective’
Monday, July 13th, 2009
The choices that you make in deciding what promotional vehicles to use and the timing to publicise yourself can be very difficult and time consuming. Service introductions involve communicating to almost all of your organisation’s existing client base and potential client base. The challenge is to promote and stimulate the sales force and virtually everyone else in the company.
Sampling as a promotional vehicle is excellent for introducing a new product, product improvement or for entering new market areas with an established product. In the past, cigarette manufacturers have found this vehicle very useful. Sampling, however, is expensive and lacks precision. Sampling is probably the most dramatic, and expensive way to get your product into the hands of new clients. Target you sample giveaway effort to people most likely to buy, or many of your costly samples will end up in the bin. It is still the most effective way to get someone to try your product and subsequently purchase the product.
But if budgetary constraints are such that full sampling is a moot point then consider the possibility of using an existing promotional products and manipulating it into a sampling scenario. Consider a custom shaped flash drive we can literally create a bespoke flashdrive in any shape imaginable. A cost effective and useful product with fast lead-times… get your product out there!
Tags: Cost Effective, promotion, promotional products
Posted in Corporate Gifts Advice and Help | No Comments »
Thursday, January 22nd, 2009
And cost effective way of inspiring your staff into going the extra mile is to reward them for working hard or well. Don’t just give everyone in your company a gift to say thank you (although that does work), it is far better to target your best workers intelligently, in this way you decrease your spend and maximise the effect.
At the Corporate Gifts Company we talk to end users everyday about their needs, a case in point which illustrates the above comments is that of a regular client of ours… The company in question is an independent Estate Agent in London, every year the company spends £20 on a Christmas gifts for the people who work there. This year was different because of necessary cost saving procedures. The MD still wanted to show his appreciation to his staff and ask me how… So I suggested that rather than the usual ~ £500 spend, why not run a internal competition with 5 Engraved Star Awards costing at total of: £200. Each of the 5 awards would be given to a member of staff once a month, at an impromptu and fun awards ceremony at the end of each month. The award could be kept on the recipient’s desk until a new winner is chosen the following month.
The Awards are:
- Best Monthly Sales
- Biggest Individual Sale
- Best Customer Service
- Best Administration
- Silliest Comment
This initiative increases productivity within the organisation; it evolves a fun environment to work in without taking it too far.
Tags: award, Christmas, corporate gift, corporate gifts, Corporate Gifts Co, Cost Effective, gifts company
Posted in Corporate Gifts Advice and Help | 2 Comments »
Friday, December 5th, 2008
I’m sure most of you will have an idea of what engraving is, but I guess the majority will probably think of the little chap at the Open Golf Championship hand engraving the winners name at the last minute, or maybe the guy in the shoe repair shop who has a 50 year old manual engraving machine in the corner of his shop.
Times have moved on, but people still equate engraving with quality, and moreover the overall quality of the item or gift. So when buying promotional items, what does engraving mean in terms of reproducing your corporate logo?
There are many types of “marking” methods for advertising gifts, cheaper promo items tend to be printed as this is very cost effective. Leather can be embossed or blocked. Glass can be engraved or sand blasted. Etc, etc, etc. When it comes to metal items the most common method of branding is either diamond or laser engraving.
Here at the Corporate Gift Company we use diamond engraving. Laser engraving is particularly good in some circumstances and it’s resolution is particularly good on fine detail. As it actually burns the surface of the metal, however, it can effect can look “burnt” and a bit yellowy. Even when it is good it looks like a grey print. In which case, why not print it instead? Print is associated with promo giveaways, so if you are paying £20 for a promotional clock or desk item, why would you choose a branding method that cheapens the product. After all, a promotional product is all about perception and impact, so it is important to enhance the perceived value of your corporate gift, not lessen it.
At the Corporate Gifts Company we have 10 state of the art computerised diamond engraving machines to give you the quality and turnaround times necessary to make your promotion a success. Logos are plotted, vectorised and digitised using specialist software and the item is then engraved reproducing your logo as you’ve never seen it before. But even though the engraving machines are computerised, it still uses a diamond tip to mark the surface of the metal, giving the logo a shimmer that no other marking method can match, enhancing and increasing the perceived value of your corporate incentive.
Of course it’s a matter of personal taste, but 20 years of experience tells us that if you want to make the biggest impact with your executive gift, then diamond engraving is the best choice.
Call our sales team today on 0845 430 9202 to find out how we can translate your logo for maximum promotional impact.
Tags: Advertising, advertising gifts, Branding, corporate gift, corporate gifts, Corporate Gifts Co, Corporate Gifts Engraving, Cost Effective, engraved business gifts, Engraved Gifts, engraving, Engraving on Corporate Gifts, executive incentives, gifts company, promo gifts, promotion, Promotional Clock, promotional item, promotional items
Posted in Corporate Gifts Advice and Help | 1 Comment »
Thursday, November 20th, 2008
Recent research has shown that in a multicultural society mass marketing messages are less effective. What dilutes the message even further is the number of channels those “above the line” messages reach us by; television, magazines, etc. In the present economic climate it’s even more imperative that marketers engage with their target audience in the most cost effective way. Promotional merchandise is an extremely effective below the line way of engaging with customers, product launches, and creating brand awareness.
So what makes promotional merchandise so persuasive?
1. Engaging; touch and feel (something that TV and the internet cannot do). Imagine how powerful your logo engraved on a promo business card case would be http://www.corporate-gifts-co.com/acatalog/corporate_gifts_card_holders.html
2. Personalise; add an engraved individual name to make the promotional item even more effective; http://www.corporate-gifts-co.com/acatalog/corporate_gifts_single_engraved_gifts.html
3. Longevity; a well chosen business gift can stay with the recipient for years – like this classic swiss army knife http://www.corporate-gifts-co.com/acatalog/corporate_gifts_victorinox.html
4. Lots of delivery mechanisms; events, face to face, conferences etc – like these very versatile keyrings; http://www.corporate-gifts-co.com/acatalog/corporate_gifts_key_rings.html
5. Give to Get; you always need a response measurement to a promotion. A gift will help create a response and increase brand awareness like these high perceived value clocks http://www.corporate-gifts-co.com/acatalog/corporate_gifts_clocks.html
Call our sales team for ideas about how we can help you get the most for your below the line marketing activity.
Tags: advertising gifts, business gift, Business Gifts, Cost Effective, product launches, promo products, promotion, Promotional Gifts, promotional incentives, promotional item
Posted in Corporate Gifts Advice and Help | No Comments »
Friday, October 17th, 2008
Corporate Gifts for Trade Shows
Corporate gifts for trade show events and promotions. When your company is looking for that corporate gift which can get you noticed and seen within any event you may need to look around for a gift which has some true and top quality feel.
Most trade show event gifts have to be small and light so people can walk away with your gift with ease and not have to struggle to carry them or get them home. A few good gifts for trade shows are as follows.
1) Promotional Pens
2) Keyrings
3) Business Card Holders
4) Promotional Flash Drives
All of the above promotional gifts are ideal for any sort of trade show promotion because they are light and easy for your client to carry. Although they are small and very cost effective all of the corporate gifts listed above have a good branding area which will allow your company to create that perfect corporate item for your company to use within your trade show promotion.
The corporate gifts company have over 100 unique and luxury corporate gifts which would suit any sort of trade show promotion. The corporate gifts co have over 15 years experience in making promotional gifts which means your company can rest assured you will have the very best advice and tips on how to make that perfect corporate gift for your promotional event or campaign.
Tags: Branding, corporate gift, corporate gift events, corporate gifts, Corporate Gifts Co, Cost Effective, gifts company, promoting, promotion, promotional event, promotional flash drives, promotional gift, Promotional Gifts, promotional pens, promotions, trade promotions
Posted in Corporate Gift Range, Corporate Gifts Business Opportunities | No Comments »
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