Posts Tagged ‘Engraved Gifts’
Friday, October 9th, 2009
Well, I hope you enjoyed the first part where we talked about squeezing the lemon. Of course, it’s rare that a sequal ever lives up to the original – but I’ll give it a go.
So this time we’re going to consider the pie; how to grow the pie, specifically. The first part talked about the lemon as your customer base, and the anology of squeezing the lemon was how to get the most juice (business) out of those lemons and not let the lemon shrivel up in the fridge.
So, squeezing the lemon was all about getting the most from your existing customers in a more direct and short term way, and growing the pie is about maximising profit and creating value for both customers and suppliers as part of a longer term strategy. This is done by;
- Differentiation – what makes you different/better than your customers? Look at; product, pricing, distribution, advertising and promotion, selling, core competencies, competitive advantage, USP’s
- Added Value – what aspect of your product/service adds real value for the customer?
- Value Chain – monitor and feedback performance up stream and downstream to continually improve.
The key elements of growing the pie are;
- Constantly strive to deliver value for the customer by improving your overall proposition.
- Understand the supply and value chains and learn how to leverage key aspects to create added value and differentiation.
- Change the mindset of both your company and your customer base. This is more important than immediate short term gains.
So what does The Corporate Gifts Company do to grow it’s pie? Good question, and a challenging one too. Well, we talk to our customers constantly about how they find our service and product, what they liked and what they didn’t like; we encourage testimonials (good or bad) and we have used that feedback over the past 18 years to hone our service and quality levels so that we give our customers exactly what is most important to them; reliable service, consistent quality (we have the international quality standard ISO9000), appropriate and quality promotional branding, and responsible business practices (see our CSR – Corporate Social Responsibility – policy.
Thanks to The Cranfield School of Management’s BGP (Business Growth Development) programme for inspiration.
Tags: Business Gift Ideas, Business Gifts, Corporate Gift Awards, Corporate Gift Sales, Corporate Gifts Co, Corporate Message, corproate gifts or promotioanl gifts, Engraved Gifts, Engraving Messages, Promotional Gifts, Promotional Messages, Promotionaol Gifts, Sales Incentives
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Friday, October 2nd, 2009
At the world famous Cranfield School of Management’s Business Growth Development programme they spend a lot of time talking about a couple of tasty food analogies; “Squeezing the Lemon” and “Growing the Pie”. As part of the marketing part of the programme these two ideas are at the heart of the growth of any business. So what’s the story behind these culinary concepts for success? Let’s start with the lemon.
The lemon signifies your customer base, and who amongst us can put hand on heart say we get the most out of all our customers? Do we sell as much as we can, are there other products or services we can sell to them, do we sell to all divisions and departments of our customers’ businesses? No, well that’s actually the story for most companies and to add even more zest to the analogy think of your average customer like this; if we’re using a lemon at home more often than not we cut into it and squeeze out what we need and then stick it in the fridge – great, the poached salmon tastes great. The problem is when we go to use the lemon again (sometimes after weeks sitting lonely and forgotten next to the eggs) it’s wrinkled and dried and all that juice has been wasted.
And that’s what happens to new customers; we fail to squeeze the maximum amount of business out of them. After the initial order is won, we don’t pay them enough attention until eventually they go and find another supplier. And if you didn’t know already, it costs up to seven times more to aquire a new customer than look after an existing one. So the moral of the analogy is; get squeezing - before your lemons dry up or someone else does it for you.
Of course, in the light of the above blog, it would be remiss of me not to mention that The Corporate Gifts Company supply a comprehensive selection of promotional items and advdertising merchandise that are perfect for communicating with your customers in a tangible and cost effective way. Whether you want to reinforce your brand values with items such as business card cases or clocks, or say thank you to key customers with an appropriate promotional desk item or personal accessory, The Corporate Gifts Company can help you squeeze your lemons.
Look out for “Growing The Pie” next week!
Tags: brand name, Business Gifts, Business ideas, Corporate Gifts Co, Corporate Message, Cost Effective, Engraved Gifts, Exexcutive Clocks, Growing your business, promotional business card case, Promotional Clock, promotional gift ideas, Promotional Gifts, promotional incentives, Promotional Messages, Promotional Sourcing
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Monday, September 28th, 2009
The Corporate Gifts Company are delighted to launch our new website.
The new design features a fresh clean look with easier navigation and useability.
More importantly, there are some fantastic new benefits for our customers;
1. Prices have been reduced significantly across the board.
2. Prices now include Engraving and Set Up (so no extras for branding)
3. All orders are now inclusive of standard UK freight/carriage.
4. We are offering a free pre-production sample on every order, so you can be confident your logo or promotional message will be just as you require it before we go to production.
5. We are guaranteeing 7 day turnaround on branded items from stock – so that you can be confident your promotional items will get to you on time.
FIVE good reasons to chooseThe Corporate Gifts Company for your business gifts this Christmas.
The new webiste also incorporates our new items for Autumn 2009 (perfect timing for the Christmas executive gifts, staff gifts and customer thank yous) with exciting items such as the spinning propeller letter opener and the F1 car paper clip dispenser. (see all our new products here ).
Call our sales team today on 0845 430 2902.
Tags: Business Gift Ideas, corporate events, Corporate Gifts Co, Engraved Gifts, promotional giveaway
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Thursday, July 9th, 2009
The Engraved Gifts Ideas is a website which allows you to personalise your gifts with a discreet and elegant engraving. It is the best way to do an original present.
Moreover, this website is very easy to use and practical thanks to these categories such as; “For Her”, “For Him”, “Wedding”, “For Kids” … you can be sure to find the gift you need very quickly for all the occasions you’ll ever need!
And thanks to the organization of this website, you can easily find information about wholesale, delivery, the terms & conditions for sale… ideal to do business in complete safety.
Here are some great examples of engraved gifts:
• Engraved Puzzle Perpetual Calendar and Photoframe
• Engraved Silver Plated Heart Keyring
• Engraved Silver Plated Yoyo
• Engraved Silver Plated Three City Clock
You can contact The Engraved Gift Ideas by phone on: 01789 262 900 or by e-mail by completing the request from.
Tags: corporate gifts, Engraved Gifts, Engraved Puzzle Perpetual Calendar And Photoframe, Engraved Silver Plated 3 in 1 Bar Tool, Engraved Silver Plated Heart Keyring, Engraved Silver Plated Three City Clock, Engraved Silver Plated YoYo
Posted in Corporate Gifts Advice and Help | 1 Comment »
Friday, May 15th, 2009
From 2010, women in the UK will see their pensionable age rise from 60 year on year until they reach their male counterparts at 65. And with talk of raising the pension age to 70 to help pay for thr country’s dire financial predicament our perceptions of when and how we will retire are challenged now like never before.
So is this a good or bad thing? Well I guess that depends on whether you want to retire or would prefer to continue working – and there seems plenty of people that fall into both categories. At the moment employers can legally force a worker to retire at pensionable age whether they want to stop working or not. Surely a more flexible system should be employed to ensure those that want to work can, and those that want to retire can do so at an appropriate age.
Experience and years of service can be incredibly useful to any company or organisation and in today’s fast moving celebrity culture, the value of a steady and experienced hand is too often highly undervalued.
Staff who retire after giving years of service should be recognised and rewarded when it’s time for them to retire. This sends a positive message to the workforce that hard work and loyalty are valued and recognised in your organisation.
Our sister website www.engravedgiftideas.com specialises in individually engraved quality silver plated and sterling silver gifts perfect for retirement presents. With fast and reliable turnaround, a free personalised gift tag, and free P&P, the website is packed with great ideas and gifts.
But it’s not just retirement presents that can reinforce this message and build loyalty; long service gifts and long service schemes are also fantastic motivational tools in the workplace.
Simple and cost effective lapel pins or cufflinks are a great visable method of recognising long service. Celebrate 5, 10, 15, 20, 25 years service with a graded corporate gift scheme incorporating gifts such as clocks and sterling silver. And for that finishing touch add personalised engraving and gift packaging.
Call our sales team today on 0845 430 2902 to find out how we can help you achieve your corporate long service scheme.
Tags: Corporate Awards, corporate gift, Corporate Gift Awards, corporate gift schemes, Engraved Gifts, long service awards, long service gifts, long service schemes, retirement gifts, retirement present
Posted in Corporate Gifts Advice and Help | No Comments »
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