Posts Tagged ‘executive gifts’


BESPOKE FLASH DRIVES

 Thursday, December 11th, 2008

Memory sticks or flash drives have been one of the most popular promotional items of the past two or three years. When they initially hit the promo market their novelty alone propelled them to business gift stardom. Their popularity was maintained as the price dropped dramatically and the memory size increased (here at the Corporate Gifts Company we can remember getting excited selling our first 64mb flash drives – now we couldn’t give them away)!

Why are they so popular? Like all really popular promotional items, the flash drive combines real usefulness, is used by virtually everybody in the work environment, can be branded effectively with a corporate logo or promotional message, and is extremely desirable. They have become an indispensable part of modern computing and due to their popularity they have been innovated and developed.

New styles, designs, shapes; the choice is now bewildering. At the forefront of this development is the innovation of totally bespoke shapes incorporate branding and corporate colours.

Tooling and set up is surprisingly low, as are minimum quantities. Make use of our free design service and the Corporate Gifts Company will create a selection of bespoke options to help you realise the perfect solution to fit your corporate identity or promotional goals.

Call our sales team today on 0845 430 2902.


QUALITY COUNTS

 Monday, December 1st, 2008

Quality is remembered long after the price is forgotton. This is as true in the promotional market as in any traditional retail environment. This will hold through the credit crunch as both consumers and corporate identities seek better value for money. For business gifts this means providing a promotional item that is valued by the recipient and is recognised as a quality product.

A substantial and well regarded company should not seem desperate with cheap or ill-considered promotional products that may not be valued by the target audience. People prefer to be seduced by quality rather than just price.

When times are tough, as now, cheap solutions and promotional items reminds them times are hard. People want to feel part of something better, something to pick them up.

Here at The Corporate Gifts Company we have a comprehensive collection of executive gifts and promotional incentives that will fit the bill;

How about our range of executive accessories, or the ever popular professional business card case, or our fantastic range of corporate desk items.

Call our sales team today for more information on 0845 430 2902.


THE SEVEN “TOUCHES” OF MARKETING

 Sunday, November 16th, 2008

On average it takes seven “touches” to convert a cold customer to a sale. Sounds daunting doesn’t it? If you’re using only one vehicle for your message (eg traditional advertising), that’s a lot of exposure, a lot of cost, probably over a prolonged period of time. Smart companies utilise more than one “channel” to get to their marketing target. 360 degree marketing in the modern jargon, although it’s good old fashioned common sense when you think about it.

So what “channels” are available to corporate companies for their promotional activities? Advertising, emailers, exhibitions, face to face meetings, post mail shots or catalogues, pr, and promotional advertising gifts. Obviously that’s where the Corporate Gifts Company comes in.

Corporate advertising products are an essential part of the marketing mix. They are, however, often the poor relation in the marketing family, left until last minute without much thought or attention. If it does indeed mean that seven touches of marketing activity are required to convert prospects to customers, then it’s obvious that marketeers need every weapon in their amoury.

Choosing the most appropriate promotional product, therefore, is essential and as much time, effort and care should go into the selection of your business gifts and advertising items as any other aspect of your marketing budget. Appropriate is the key word, of course, and like any marketing activity an ill considered “off message” piece of marketing can actually harm your company’s product or reputation.

So what about some examples from the experts? Who’s that, you cry. Why, the Corporate Gifts Co, of course.

How about these cufflinks for a conference including men and woman? http://www.corporate-gifts-co.com/acatalog/corporate_gifts_cufflinks.html . Rediculous you say. Of course you’d be right, but this is a true story. These are, however, perfect for an executive male option, and if you choose something for the men and something for the ladies, it really says you’ve put some thought into it.

How about this smart, contemporary yet traditional clock. http://www.corporate-gifts-co.com/acatalog/corporate_gifts_deco_clock.html Can’t go wrong? A safe bet for virtually any promotional activity, unless some or all of the intended targets are Chinese (where the clock signifies death).

This great hip flask http://www.corporate-gifts-co.com/acatalog/corporate_gifts_3oz_hip_flask.html, used for an AA promotion! Alright I made that one up (in fact it would be disasterous for either AA’s, alcholic and motoring). But great for a Christmas promotion.

Business card cases are one of the most effective and popular business executive gifts and the Corporate Gifts Co has a fantastic collection of these promotional stallwarts. http://www.corporate-gifts-co.com/acatalog/corporate_gifts_card_holders.html . Just make sure your target audience actually uses business cards – not great for the guys on the shop floor.

But don’t be alarmed at this potential minefield. Over the last 20 years The Corporate Gifts Co has seen it all (promotionally speaking), and our experienced sales team are available to help you make the right choice for your promotional gift, whatever the audience and event. Call them today on 0845 230 2902 and make sure this part of the “seven touches” of marketing is done right!