On average it takes seven "touches" to convert a cold customer to a sale. Sounds daunting doesn't it? If you're using only one vehicle for your message (eg traditional advertising), that's a lot of exposure, a lot of cost, probably over a prolonged period of time. Smart companies utilise more than one "channel" to get to [...]
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Tag Archives: executive incentives
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THE SEVEN "TOUCHES" OF MARKETING
Posted on November 16, 2008 by admin
This post was posted in Corporate Gifts Advice and Help and was tagged with Corporate Gifts Co, Business Gifts, Advertising, Promotional Clocks, Christmas, gifts company, promotional gift, fashion, ladies promotional gifts, promotional marketing, advertising products, promotional hip flasks, promo cufflinks, executive incentives, business card cases, promotional business card case, advertising gifts, executive gifts, business gift, promotion, corporate gift, corporate gifts
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