Posts Tagged ‘fashion’


Fashion and fads in the recession

 Wednesday, August 19th, 2009

Fashion and fads in the recession.

There are some things that are recession proof such as food – we’ve all got to eat, of course. But for the majority of industries and businesses, the recession will have some adverse effects (some more than others). Right at the sharp end of these effects, however, are things that are subject to fashion, fads and crazes. In a recession, this year’s model is likely to fast become fodder for the scrap heap as quickly as you can say, “Quantitive Easing”.

Think of all the momentum built up behind eco–friendly and ethically sourced products; whilst we all still share the ideals that made this 2008’s hot topic, it’s rather slipped down the pecking order of our concerns as more immediate financial concerns and more pressing. And what about organic food – are huge growth area and a retail star in recent years? According to recent data, sales have taken a battering.

Imagine, then, how real fashion or fad items have fared now consumers are tightening their belts; fashion accessories, high tech gadgets, etc.

Sales promotion, too, has been hit hard. What holds up in recessionary times in sales promotion (as well as other markets) is tried and tested products, especially those with a classic style and high perceived value. Not only does it say; safe, it also feeds the desire and for a little bit luxury (much needed in hard times).

The Corporate Gifts Company specialise in premium incentives, particulary silver plated and sterling silver gifts diamond engraved with your corporate logo or promotional message.

Our products are classic with a timeless style; a reliable corporate gift solution with just the right amount of luxury and wow factor.

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THE SEVEN “TOUCHES” OF MARKETING

 Sunday, November 16th, 2008

On average it takes seven “touches” to convert a cold customer to a sale. Sounds daunting doesn’t it? If you’re using only one vehicle for your message (eg traditional advertising), that’s a lot of exposure, a lot of cost, probably over a prolonged period of time. Smart companies utilise more than one “channel” to get to their marketing target. 360 degree marketing in the modern jargon, although it’s good old fashioned common sense when you think about it.

So what “channels” are available to corporate companies for their promotional activities? Advertising, emailers, exhibitions, face to face meetings, post mail shots or catalogues, pr, and promotional advertising gifts. Obviously that’s where the Corporate Gifts Company comes in.

Corporate advertising products are an essential part of the marketing mix. They are, however, often the poor relation in the marketing family, left until last minute without much thought or attention. If it does indeed mean that seven touches of marketing activity are required to convert prospects to customers, then it’s obvious that marketeers need every weapon in their amoury.

Choosing the most appropriate promotional product, therefore, is essential and as much time, effort and care should go into the selection of your business gifts and advertising items as any other aspect of your marketing budget. Appropriate is the key word, of course, and like any marketing activity an ill considered “off message” piece of marketing can actually harm your company’s product or reputation.

So what about some examples from the experts? Who’s that, you cry. Why, the Corporate Gifts Co, of course.

How about these cufflinks for a conference including men and woman? http://www.corporate-gifts-co.com/acatalog/corporate_gifts_cufflinks.html . Rediculous you say. Of course you’d be right, but this is a true story. These are, however, perfect for an executive male option, and if you choose something for the men and something for the ladies, it really says you’ve put some thought into it.

How about this smart, contemporary yet traditional clock. http://www.corporate-gifts-co.com/acatalog/corporate_gifts_deco_clock.html Can’t go wrong? A safe bet for virtually any promotional activity, unless some or all of the intended targets are Chinese (where the clock signifies death).

This great hip flask http://www.corporate-gifts-co.com/acatalog/corporate_gifts_3oz_hip_flask.html, used for an AA promotion! Alright I made that one up (in fact it would be disasterous for either AA’s, alcholic and motoring). But great for a Christmas promotion.

Business card cases are one of the most effective and popular business executive gifts and the Corporate Gifts Co has a fantastic collection of these promotional stallwarts. http://www.corporate-gifts-co.com/acatalog/corporate_gifts_card_holders.html . Just make sure your target audience actually uses business cards – not great for the guys on the shop floor.

But don’t be alarmed at this potential minefield. Over the last 20 years The Corporate Gifts Co has seen it all (promotionally speaking), and our experienced sales team are available to help you make the right choice for your promotional gift, whatever the audience and event. Call them today on 0845 230 2902 and make sure this part of the “seven touches” of marketing is done right!

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Quality Matters with Corporate Gifts

 Monday, October 20th, 2008

Quality Matters with Corporate Gifts

When you’re looking to market your company it doesn’t take a large amount of thinking to realise that promoting your company with a high quality corporate gift will be far more beneficial then promoting your company using a small and cheap promotional gift.  Corporate gifts usually already have a high quality and will already be ready to roll on your promotional event but rest assured that top quality luxury corporate gifts will benefit your company far more than something with no effort or thought. Supplying a high quality corporate gift with your promotional campaign will insure your company is able to keep expanding and creating new clients and a bigger and better customer base to promote to. The Corporate Gifts Company have a wide range of off the shelf luxury corporate gifts which are all made to a high standard to help your company get seen and noticed.

Corporate Gifts have a wide range of features which helps them get noticed above other promotional gifts which are around. All corporate gifts should contain a few key features which help keep the quality high and the return of investment even higher. The first thing is it should be practical allowing your client to use your corporate gift in every day use. The corporate gift should be of a high quality and standard to insure your client can use your promotional gift for months without any hassles or troubles.  This is why The Corporate Gifts Company would recommend our high quality corporate gifts to use within your campaign.

A few other things to consider when your company is looking to make that perfect promotional gift is to keep your tag line and promotional gifts message simple and easy for your clients to read. Keep your packaging in line with your high quality corporate gift. Remember its not quantity its quality which will make the biggest impact on your company and how it makes new business and clients. The corporate gifts company package all of our promotional gifts in fashionable retail boxes to ensure your company has the best possible appearance to get noticed.

Un like other promotional gifts companies the corporate gifts company offer a fully in house corporate gifts process from stock to engraving and even packaging we take care of your promotional gift from start to finish allowing you to kick back and relax as we build up your perfect corporate gift for your promotion. You can rest assured that with the corporate gifts company and the years of experience we have in making luxury corporate gifts that your company will not only have the very best promotional gift but also the very best price.

Simply call or email the corporate gifts company today and see how we can create that perfect promotional gift for your company to use and promote with. Feel free to check out our corporate gifts range online and email us with any questions you may have about how to make that perfect corporate gift.

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