Here at the Corporate Gifts Co we are always working to develop and expand our product range, and despite all the economic doom and gloom, we are striving forward with some really exciting new promotional product ideas for 2009. After all, promotional activity is essential to drive your company forward, whatever the economic outlook, and when it’s this bad, you need new and cool incentives and premiums to drive new sales.
So what are we working on?
Well, we are developing a range of eco-friendly, ethically sourced awards which will be available in standard models “off the shelf” and also bespoke options using our free design service.
My favourite is a new innovative range of promotional aluminium folders and office accessories manufactured in the UK. Again, these will be available off the shelf and as special bespoke orders. These will be great for promotion of documents and product launches and, well, the list is endless.
More Sterling Silver; our current range of sterling silver promotional items is proving so popular we are working hard on significantly expanding the range.
That’s just a small selection of the new promotional incentives we’ll be launching next year. Some are already available so if you’re particularly interested in any of the above, give our promotions sales team a call. As they say, watch this space!
Posts Tagged ‘product launches’
New Products Coming Soon
Saturday, December 27th, 2008Move Your Marketing Budget Below the Line.
Thursday, November 20th, 2008Recent research has shown that in a multicultural society mass marketing messages are less effective. What dilutes the message even further is the number of channels those “above the line” messages reach us by; television, magazines, etc. In the present economic climate it’s even more imperative that marketers engage with their target audience in the most cost effective way. Promotional merchandise is an extremely effective below the line way of engaging with customers, product launches, and creating brand awareness.
So what makes promotional merchandise so persuasive?
1. Engaging; touch and feel (something that TV and the internet cannot do). Imagine how powerful your logo engraved on a promo business card case would be http://www.corporate-gifts-co.com/acatalog/corporate_gifts_card_holders.html
2. Personalise; add an engraved individual name to make the promotional item even more effective; http://www.corporate-gifts-co.com/acatalog/corporate_gifts_single_engraved_gifts.html
3. Longevity; a well chosen business gift can stay with the recipient for years – like this classic swiss army knife http://www.corporate-gifts-co.com/acatalog/corporate_gifts_victorinox.html
4. Lots of delivery mechanisms; events, face to face, conferences etc – like these very versatile keyrings; http://www.corporate-gifts-co.com/acatalog/corporate_gifts_key_rings.html
5. Give to Get; you always need a response measurement to a promotion. A gift will help create a response and increase brand awareness like these high perceived value clocks http://www.corporate-gifts-co.com/acatalog/corporate_gifts_clocks.html
Call our sales team for ideas about how we can help you get the most for your below the line marketing activity.
