Posts Tagged ‘promo gifts’


The Seven “P’s” of Marketing

 Sunday, April 12th, 2009

It used to be four, but now it’s seven, or as many marketing related P’s that you can think of. So what are these mystical marketing mysteries? Can they help in your company’s marketing endevours, and even more of interest to us, do they apply to corporate executive gifts?

PRICE – the all important budget, but in relation to promotional items, what’s more relevant is value for money – and that means products that give you more bang for your buck. The Corporate Gifts Company specialise in supplying high perceived value promotional products like our competitively priced business card holders.

PROMOTION – if you are looking for a corporate gift then you’re already on the right track. Understand what your promotion is trying to achieve, then match the promotional product to the objectives.

PLACE – where will the promotional product live? Will it be carried as a personal accessory, is it for use at an event or will it sit on the recipient’s desk like these corporate desk items.

PEOPLE – it’s all about the target audience you are trying to influence; so be absolutely sure you understand who you are trying to reach and what will interest or motivate them.

PHYSICAL – sometimes it’s easy to forget how people respond to tactile objects; vouchers and bonuses are all very well, but nothing makes a connection like a quality gift presented in a gift box with all the trimmings.

PROCESS – think about the whole process of the corporate gift experience from how the item is branded, to how the gift will be delivered to what it will be packaged in.

Call our expert sales team today on 0800 942 9202 to see how The Corporate Gifts Company can help your company get the most out of the SEVEN P’s.

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VAT@15% – What does it mean for the Corporate Gifts Co?

 Tuesday, December 30th, 2008

As is always the case in modern politics, we all knew the PBR headline measures before Alaistair Darling stood up in the House of Commons on Monday. So no surprise that the headline rate of VAT went doen from 17.5% to 15%. But what does it mean internally for a company like The Corporate Gifts Company? In short, a big headache! Lots of disruption, lots of changes to systems, pricing, pricelists, websites etc etc.
Obviously, we’d all do anything required if it meant that it will kickstart the economy and persuade individuals and corporates to loosen the purse strings in the run up to Xmas. Personally I think with more bad news (tax rises, a rise in NI etc) not that far away, I don’t think the UK public or businesses are that gullable. Well, we’ll see.
Of course, as a B2B promotional gifts website, The Corporate Gifts Company sells its advertising products ex-VAT (i.e. prices are quoted without VAT which is added at the end at the time of invoice). And as it all just goes round in a circle (effectively collecting and looking after the government’s tax for a short period of time) it doesn’t mean an awful lot!
So, in the world of corporate gifts it’s on with the work, stay positive, and fingers crossed.

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SO WHAT IS ENGRAVING FOR PROMOTIONAL ITEMS?

 Friday, December 5th, 2008

I’m sure most of you will have an idea of what engraving is, but I guess the majority will probably think of the little chap at the Open Golf Championship hand engraving the winners name at the last minute, or maybe the guy in the shoe repair shop who has a 50 year old manual engraving machine in the corner of his shop.

Times have moved on, but people still equate engraving with quality, and moreover the overall quality of the item or gift. So when buying promotional items, what does engraving mean in terms of reproducing your corporate logo?

There are many types of “marking” methods for advertising gifts, cheaper promo items tend to be printed as this is very cost effective. Leather can be embossed or blocked. Glass can be engraved or sand blasted. Etc, etc, etc. When it comes to metal items the most common method of branding is either diamond or laser engraving.

Here at the Corporate Gift Company we use diamond engraving. Laser engraving is particularly good in some circumstances and it’s resolution is particularly good on fine detail. As it actually burns the surface of the metal, however, it can effect can look “burnt” and a bit yellowy. Even when it is good it looks like a grey print. In which case, why not print it instead? Print is associated with promo giveaways, so if you are paying £20 for a promotional clock or desk item, why would you choose a branding method that cheapens the product. After all, a promotional product is all about perception and impact, so it is important to enhance the perceived value of your corporate gift, not lessen it.

At the Corporate Gifts Company we have 10 state of the art computerised diamond engraving machines to give you the quality and turnaround times necessary to make your promotion a success. Logos are plotted, vectorised and digitised using specialist software and the item is then engraved reproducing your logo as you’ve never seen it before. But even though the engraving machines are computerised, it still uses a diamond tip to mark the surface of the metal, giving the logo a shimmer that no other marking method can match, enhancing and increasing the perceived value of your corporate incentive.

Of course it’s a matter of personal taste, but 20 years of experience tells us that if you want to make the biggest impact with your executive gift, then diamond engraving is the best choice.

Call our sales team today on 0845 430 9202 to find out how we can translate your logo for maximum promotional impact.

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