Tag Archives: promotion

In today’s climate of slashed marketing budgets, a little guerrilla marketing could go along way - but what’s it all about?
Guerrilla marketing can shake up markets and break the mould. It can make your company seen as innovative and daring with a reputation for creativity. That goes for all of your promotional activities too. Guerrilla [...]

How do you establish if a marketing program is successful?
Deciding if a promotional giftware marketing program is working can be evaluated in several ways.
Many companies measure promotional giftware programs success simply on the basis of sales. This is overly simplified… only by fully appreciating which business giftware schemes generate the best ROI “Return-On-Investment” can they [...]

Recent research has shown that in a multicultural society mass marketing messages are less effective. What dilutes the message even further is the number of channels those "above the line" messages reach us by; television, magazines, etc. In the present economic climate it's even more imperative that marketers engage with their target audience in the most [...]

On average it takes seven "touches" to convert a cold customer to a sale. Sounds daunting doesn't it? If you're using only one vehicle for your message (eg traditional advertising), that's a lot of exposure, a lot of cost, probably over a prolonged period of time. Smart companies utilise more than one "channel" to get to [...]

Corporate Gifts for High team players
Corporate gifts have always been a popular way to promote and boost your company but now they can also be used as high end company gifts. A company can always reward its staff and offer its staff a unique way to work hard and achieve good things within a [...]

Quality Matters with Corporate Gifts
When you’re looking to market your company it doesn’t take a large amount of thinking to realise that promoting your company with a high quality corporate gift will be far more beneficial then promoting your company using a small and cheap promotional gift.  Corporate gifts usually already have a high [...]