Posts Tagged ‘Promotional Clock’
Friday, October 2nd, 2009
At the world famous Cranfield School of Management’s Business Growth Development programme they spend a lot of time talking about a couple of tasty food analogies; “Squeezing the Lemon” and “Growing the Pie”. As part of the marketing part of the programme these two ideas are at the heart of the growth of any business. So what’s the story behind these culinary concepts for success? Let’s start with the lemon.
The lemon signifies your customer base, and who amongst us can put hand on heart say we get the most out of all our customers? Do we sell as much as we can, are there other products or services we can sell to them, do we sell to all divisions and departments of our customers’ businesses? No, well that’s actually the story for most companies and to add even more zest to the analogy think of your average customer like this; if we’re using a lemon at home more often than not we cut into it and squeeze out what we need and then stick it in the fridge – great, the poached salmon tastes great. The problem is when we go to use the lemon again (sometimes after weeks sitting lonely and forgotten next to the eggs) it’s wrinkled and dried and all that juice has been wasted.
And that’s what happens to new customers; we fail to squeeze the maximum amount of business out of them. After the initial order is won, we don’t pay them enough attention until eventually they go and find another supplier. And if you didn’t know already, it costs up to seven times more to aquire a new customer than look after an existing one. So the moral of the analogy is; get squeezing - before your lemons dry up or someone else does it for you.
Of course, in the light of the above blog, it would be remiss of me not to mention that The Corporate Gifts Company supply a comprehensive selection of promotional items and advdertising merchandise that are perfect for communicating with your customers in a tangible and cost effective way. Whether you want to reinforce your brand values with items such as business card cases or clocks, or say thank you to key customers with an appropriate promotional desk item or personal accessory, The Corporate Gifts Company can help you squeeze your lemons.
Look out for “Growing The Pie” next week!
Tags: brand name, Business Gifts, Business ideas, Corporate Gifts Co, Corporate Message, Cost Effective, Engraved Gifts, Exexcutive Clocks, Growing your business, promotional business card case, Promotional Clock, promotional gift ideas, Promotional Gifts, promotional incentives, Promotional Messages, Promotional Sourcing
Posted in Corporate Gift Range | No Comments »
Friday, December 5th, 2008
I’m sure most of you will have an idea of what engraving is, but I guess the majority will probably think of the little chap at the Open Golf Championship hand engraving the winners name at the last minute, or maybe the guy in the shoe repair shop who has a 50 year old manual engraving machine in the corner of his shop.
Times have moved on, but people still equate engraving with quality, and moreover the overall quality of the item or gift. So when buying promotional items, what does engraving mean in terms of reproducing your corporate logo?
There are many types of “marking” methods for advertising gifts, cheaper promo items tend to be printed as this is very cost effective. Leather can be embossed or blocked. Glass can be engraved or sand blasted. Etc, etc, etc. When it comes to metal items the most common method of branding is either diamond or laser engraving.
Here at the Corporate Gift Company we use diamond engraving. Laser engraving is particularly good in some circumstances and it’s resolution is particularly good on fine detail. As it actually burns the surface of the metal, however, it can effect can look “burnt” and a bit yellowy. Even when it is good it looks like a grey print. In which case, why not print it instead? Print is associated with promo giveaways, so if you are paying £20 for a promotional clock or desk item, why would you choose a branding method that cheapens the product. After all, a promotional product is all about perception and impact, so it is important to enhance the perceived value of your corporate gift, not lessen it.
At the Corporate Gifts Company we have 10 state of the art computerised diamond engraving machines to give you the quality and turnaround times necessary to make your promotion a success. Logos are plotted, vectorised and digitised using specialist software and the item is then engraved reproducing your logo as you’ve never seen it before. But even though the engraving machines are computerised, it still uses a diamond tip to mark the surface of the metal, giving the logo a shimmer that no other marking method can match, enhancing and increasing the perceived value of your corporate incentive.
Of course it’s a matter of personal taste, but 20 years of experience tells us that if you want to make the biggest impact with your executive gift, then diamond engraving is the best choice.
Call our sales team today on 0845 430 9202 to find out how we can translate your logo for maximum promotional impact.
Tags: Advertising, advertising gifts, Branding, corporate gift, corporate gifts, Corporate Gifts Co, Corporate Gifts Engraving, Cost Effective, engraved business gifts, Engraved Gifts, engraving, Engraving on Corporate Gifts, executive incentives, gifts company, promo gifts, promotion, Promotional Clock, promotional item, promotional items
Posted in Corporate Gifts Advice and Help | 1 Comment »
Wednesday, October 8th, 2008
Corporate Clocks for Christmas Promotions
The corporate gifts company have worked hard on there exciting and very niche and luxury promotional gifts range. Because of this we have a large range of corporate gifts which are suited for Christmas promotions. Christmas corporate gifts are a great way to get your company noticed within any promotion and will stand to make your company a lot of business over the festive period.
Below is a small selection of the promotional gifts the corporate gifts co feels are suited for special Christmas promotions. The corporate gifts co have suggested that promotional clocks are one of the best gifts to give around the festive period because of there perceived value.
This promotional gifts cushion carriage clock is ideal for a whole range of promotions, with a modern look and feel to the clock your company really does have the best of both worlds when looking to promote around Christmas. This modern cushion clock has a good engraving space allowing your company to add that special promotional message to ensure they have full exposure within there promotional campaign.
Looking for the best of both worlds then this special modern arch clock is the perfect promotional product to get your company seen. This special corporate gift has a good branding area where your company can add your special promotional message as well as the unique design which will also help your company stand out.
Modern and sophisticated three city clock is the ideal promotional product for office and world trade building promotions. Features 3 different clock faces allowing you to have various time zones which will mean your company can promote to any audience and still be seen. This special promotional gift has a massive branding space which means your company can really add a unique touch to your corporate promotion.
Need something for those away promotions then this special travel alarm clock is the ideal promotional gift for your company to use to promote with. This modern and unique design will give your company that special touch it needs for that on the go promotion.
The corporate gifts company have always worked hard to make sure that we have the best range of promotional gifts which will not only get your company but also allow your company to stand out about other people promoting. With our extensive product range you can rest assured that you will have the very best promotional product to get you and your company noticed within any environment.
If your looking for that perfect promotional gift then simply check out our wide range of corporate gifts on our website. We will be more than happy to offer advice and help on how you to can make that special promotional gift for your promotion.
The corporate gifts company have also created a new promotional gifts blog which is updated on a daily basis with new tips and information on how your company can make that special promotional gift for your campaign.
Tags: Branding, Carriage Clock, Christmas, Christmas Corporate Gift, Christmas corporate gifts, clocks for xmas, Corporate Christmas Gifts, Corporate Clock, corporate gift, corporate gifts, Corporate Gifts Clock, Corporate Gifts Co, corporate promotion, Cushion Clock, engraving, gifts company, promoting, promotion, Promotional Clock, promotional clock range, Promotional Clocks, promotional gift, Promotional Gifts, promotions, Three city clock
Posted in About The Corporate Gifts Company, Corporate Gift Range, Corporate Gifts Clocks | No Comments »
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