Tag Archives: promotional gift

There are many benefits to having a strong brand in business, and more than ever brand values are being used as a way for customers to find their way around an increasingly saturated marketplace.
Whether you're an online business, a high street retailer, even a political party, brand identity is becoming an important way of getting a company [...]

At The Corporate Gifts Company, we keep an eye out for stories of vintage promotional gifts and promotional products raising a fortune at auction, and the latest example comes from Michelin, as was reported on in this article from The Drum.
200,000 Euro was raised from the sale of classic promotional products, and for established names like [...]

Only a couple of years can make a huge difference in the way people spend. What people look for when they are buying is often guided by changes in fashion. Nowhere is this more obvious than in the fashion industry, where shoppers change their tastes by the season, often guided in their choices by magazines [...]

As the business and economic worlds try to find stability after a long global recession, the aims and strategies of marketing are in a state of flux. With many companies not surviving the downturn and marketing budgets cut across every sector, business bosses are having to come up with more innovative, meaningful ways of promoting [...]

With the Summer arriving in splendid style, 2010 looks set to be a great year for outdoor events. Many businesses choose this time of year to attend conferences or organise exhibitions and open days. For many of these events, promotional gifts are a must. They provide the company involved with a fantastic opportunity to spread the word [...]

With the World Cup just around the corner, all eyes are firmly set on a wonderful Summer of sport. The great and the good of the football world will converge on South Africa for what promises to be a thrilling world cup. But for thousands of amateur enthusiasts, their season is just coming to a [...]

How do you establish if a marketing program is successful?
Deciding if a promotional giftware marketing program is working can be evaluated in several ways.
Many companies measure promotional giftware programs success simply on the basis of sales. This is overly simplified… only by fully appreciating which business giftware schemes generate the best ROI “Return-On-Investment” can they [...]

On average it takes seven "touches" to convert a cold customer to a sale. Sounds daunting doesn't it? If you're using only one vehicle for your message (eg traditional advertising), that's a lot of exposure, a lot of cost, probably over a prolonged period of time. Smart companies utilise more than one "channel" to get to [...]

Corporate Gifts for High team players
Corporate gifts have always been a popular way to promote and boost your company but now they can also be used as high end company gifts. A company can always reward its staff and offer its staff a unique way to work hard and achieve good things within a [...]

Quality Matters with Corporate Gifts
When you’re looking to market your company it doesn’t take a large amount of thinking to realise that promoting your company with a high quality corporate gift will be far more beneficial then promoting your company using a small and cheap promotional gift.  Corporate gifts usually already have a high [...]