Posts Tagged ‘promotional incentives’
Friday, October 2nd, 2009
At the world famous Cranfield School of Management’s Business Growth Development programme they spend a lot of time talking about a couple of tasty food analogies; “Squeezing the Lemon” and “Growing the Pie”. As part of the marketing part of the programme these two ideas are at the heart of the growth of any business. So what’s the story behind these culinary concepts for success? Let’s start with the lemon.
The lemon signifies your customer base, and who amongst us can put hand on heart say we get the most out of all our customers? Do we sell as much as we can, are there other products or services we can sell to them, do we sell to all divisions and departments of our customers’ businesses? No, well that’s actually the story for most companies and to add even more zest to the analogy think of your average customer like this; if we’re using a lemon at home more often than not we cut into it and squeeze out what we need and then stick it in the fridge – great, the poached salmon tastes great. The problem is when we go to use the lemon again (sometimes after weeks sitting lonely and forgotten next to the eggs) it’s wrinkled and dried and all that juice has been wasted.
And that’s what happens to new customers; we fail to squeeze the maximum amount of business out of them. After the initial order is won, we don’t pay them enough attention until eventually they go and find another supplier. And if you didn’t know already, it costs up to seven times more to aquire a new customer than look after an existing one. So the moral of the analogy is; get squeezing - before your lemons dry up or someone else does it for you.
Of course, in the light of the above blog, it would be remiss of me not to mention that The Corporate Gifts Company supply a comprehensive selection of promotional items and advdertising merchandise that are perfect for communicating with your customers in a tangible and cost effective way. Whether you want to reinforce your brand values with items such as business card cases or clocks, or say thank you to key customers with an appropriate promotional desk item or personal accessory, The Corporate Gifts Company can help you squeeze your lemons.
Look out for “Growing The Pie” next week!
Tags: brand name, Business Gifts, Business ideas, Corporate Gifts Co, Corporate Message, Cost Effective, Engraved Gifts, Exexcutive Clocks, Growing your business, promotional business card case, Promotional Clock, promotional gift ideas, Promotional Gifts, promotional incentives, Promotional Messages, Promotional Sourcing
Posted in Corporate Gift Range | No Comments »
Saturday, December 27th, 2008
Here at the Corporate Gifts Co we are always working to develop and expand our product range, and despite all the economic doom and gloom, we are striving forward with some really exciting new promotional product ideas for 2009. After all, promotional activity is essential to drive your company forward, whatever the economic outlook, and when it’s this bad, you need new and cool incentives and premiums to drive new sales.
So what are we working on?
Well, we are developing a range of eco-friendly, ethically sourced awards which will be available in standard models “off the shelf” and also bespoke options using our free design service.
My favourite is a new innovative range of promotional aluminium folders and office accessories manufactured in the UK. Again, these will be available off the shelf and as special bespoke orders. These will be great for promotion of documents and product launches and, well, the list is endless.
More Sterling Silver; our current range of sterling silver promotional items is proving so popular we are working hard on significantly expanding the range.
That’s just a small selection of the new promotional incentives we’ll be launching next year. Some are already available so if you’re particularly interested in any of the above, give our promotions sales team a call. As they say, watch this space!
Tags: award, award incentives, awards, corporate gift, corporate gifts, Corporate Gifts Co, free design service, incentive schemes, product launches, promotion, promotional folders, promotional incentives, promotional item, promotional items, promotions, promotions awards, silver plated promotional products
Posted in Corporate Gifts Advice and Help | No Comments »
Friday, December 26th, 2008
The Corporate Gifts Company have totally revamped our home page and templates to do justice to our unique collection of quality design-led corporate gifts.
We tried to put ourselves in the buyer’s shoes and immediately felt sorry for you guys out there sourcing your corporate incentives. Why? Well, there’s a lot of very “samey” looking corporate and business gift websites out there. ; how do you decide which website to contact? Not only that, with the bewildering choice of product they feature, how do you wade through the promotional products on there to find something that is suitable for your promotion?
Now, the Corporate Gifts Company are not trying to be all things to all buyers (to be honest, I’m not sure anyone could honestly pull that one off) but we have a very specific quality design-led range of promotional items and we felt that our site needed to tell you that from the very first millisecond that you viewed the home page. And we wanted to make it a bit Chritmassy too.
Hope you like it; www.corporate-gifts-co.com
Tags: business gift, Business Gifts, corporate gift, corporate gifts, Corporate Gifts Co, corporate incentives, design led promotional products, designer products, gifts company, promotion, promotional incentives, promotional item, promotional items, promotional products, quality promotional gifts
Posted in Corporate Gifts Advice and Help | No Comments »
Monday, December 1st, 2008
Quality is remembered long after the price is forgotton. This is as true in the promotional market as in any traditional retail environment. This will hold through the credit crunch as both consumers and corporate identities seek better value for money. For business gifts this means providing a promotional item that is valued by the recipient and is recognised as a quality product.
A substantial and well regarded company should not seem desperate with cheap or ill-considered promotional products that may not be valued by the target audience. People prefer to be seduced by quality rather than just price.
When times are tough, as now, cheap solutions and promotional items reminds them times are hard. People want to feel part of something better, something to pick them up.
Here at The Corporate Gifts Company we have a comprehensive collection of executive gifts and promotional incentives that will fit the bill;
How about our range of executive accessories, or the ever popular professional business card case, or our fantastic range of corporate desk items.
Call our sales team today for more information on 0845 430 2902.
Tags: business gift, Business Gifts, corporate gift, corporate gifts, Corporate Gifts Co, executive gifts, gifts company, promotion, promotional incentives, promotional item, promotional items, promotional products
Posted in Corporate Gifts Advice and Help | 1 Comment »
Thursday, November 20th, 2008
Recent research has shown that in a multicultural society mass marketing messages are less effective. What dilutes the message even further is the number of channels those “above the line” messages reach us by; television, magazines, etc. In the present economic climate it’s even more imperative that marketers engage with their target audience in the most cost effective way. Promotional merchandise is an extremely effective below the line way of engaging with customers, product launches, and creating brand awareness.
So what makes promotional merchandise so persuasive?
1. Engaging; touch and feel (something that TV and the internet cannot do). Imagine how powerful your logo engraved on a promo business card case would be http://www.corporate-gifts-co.com/acatalog/corporate_gifts_card_holders.html
2. Personalise; add an engraved individual name to make the promotional item even more effective; http://www.corporate-gifts-co.com/acatalog/corporate_gifts_single_engraved_gifts.html
3. Longevity; a well chosen business gift can stay with the recipient for years – like this classic swiss army knife http://www.corporate-gifts-co.com/acatalog/corporate_gifts_victorinox.html
4. Lots of delivery mechanisms; events, face to face, conferences etc – like these very versatile keyrings; http://www.corporate-gifts-co.com/acatalog/corporate_gifts_key_rings.html
5. Give to Get; you always need a response measurement to a promotion. A gift will help create a response and increase brand awareness like these high perceived value clocks http://www.corporate-gifts-co.com/acatalog/corporate_gifts_clocks.html
Call our sales team for ideas about how we can help you get the most for your below the line marketing activity.
Tags: advertising gifts, business gift, Business Gifts, Cost Effective, product launches, promo products, promotion, Promotional Gifts, promotional incentives, promotional item
Posted in Corporate Gifts Advice and Help | No Comments »
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