Recent research has shown that in a multicultural society mass marketing messages are less effective. What dilutes the message even further is the number of channels those "above the line" messages reach us by; television, magazines, etc. In the present economic climate it's even more imperative that marketers engage with their target audience in the most [...]
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Tag Archives: promotional item
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Move Your Marketing Budget Below the Line.
Posted on November 20, 2008 by admin
This post was posted in Corporate Gifts Advice and Help and was tagged with Cost Effective, Business Gifts, Promotional Gifts, promotional item, promotional incentives, product launches, advertising gifts, promo products, business gift, promotion
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