Posts Tagged ‘Promotional Messages’
Friday, October 9th, 2009
Well, I hope you enjoyed the first part where we talked about squeezing the lemon. Of course, it’s rare that a sequal ever lives up to the original – but I’ll give it a go.
So this time we’re going to consider the pie; how to grow the pie, specifically. The first part talked about the lemon as your customer base, and the anology of squeezing the lemon was how to get the most juice (business) out of those lemons and not let the lemon shrivel up in the fridge.
So, squeezing the lemon was all about getting the most from your existing customers in a more direct and short term way, and growing the pie is about maximising profit and creating value for both customers and suppliers as part of a longer term strategy. This is done by;
- Differentiation – what makes you different/better than your customers? Look at; product, pricing, distribution, advertising and promotion, selling, core competencies, competitive advantage, USP’s
- Added Value – what aspect of your product/service adds real value for the customer?
- Value Chain – monitor and feedback performance up stream and downstream to continually improve.
The key elements of growing the pie are;
- Constantly strive to deliver value for the customer by improving your overall proposition.
- Understand the supply and value chains and learn how to leverage key aspects to create added value and differentiation.
- Change the mindset of both your company and your customer base. This is more important than immediate short term gains.
So what does The Corporate Gifts Company do to grow it’s pie? Good question, and a challenging one too. Well, we talk to our customers constantly about how they find our service and product, what they liked and what they didn’t like; we encourage testimonials (good or bad) and we have used that feedback over the past 18 years to hone our service and quality levels so that we give our customers exactly what is most important to them; reliable service, consistent quality (we have the international quality standard ISO9000), appropriate and quality promotional branding, and responsible business practices (see our CSR – Corporate Social Responsibility – policy.
Thanks to The Cranfield School of Management’s BGP (Business Growth Development) programme for inspiration.
Tags: Business Gift Ideas, Business Gifts, Corporate Gift Awards, Corporate Gift Sales, Corporate Gifts Co, Corporate Message, corproate gifts or promotioanl gifts, Engraved Gifts, Engraving Messages, Promotional Gifts, Promotional Messages, Promotionaol Gifts, Sales Incentives
Posted in About The Corporate Gifts Company | No Comments »
Friday, October 2nd, 2009
At the world famous Cranfield School of Management’s Business Growth Development programme they spend a lot of time talking about a couple of tasty food analogies; “Squeezing the Lemon” and “Growing the Pie”. As part of the marketing part of the programme these two ideas are at the heart of the growth of any business. So what’s the story behind these culinary concepts for success? Let’s start with the lemon.
The lemon signifies your customer base, and who amongst us can put hand on heart say we get the most out of all our customers? Do we sell as much as we can, are there other products or services we can sell to them, do we sell to all divisions and departments of our customers’ businesses? No, well that’s actually the story for most companies and to add even more zest to the analogy think of your average customer like this; if we’re using a lemon at home more often than not we cut into it and squeeze out what we need and then stick it in the fridge – great, the poached salmon tastes great. The problem is when we go to use the lemon again (sometimes after weeks sitting lonely and forgotten next to the eggs) it’s wrinkled and dried and all that juice has been wasted.
And that’s what happens to new customers; we fail to squeeze the maximum amount of business out of them. After the initial order is won, we don’t pay them enough attention until eventually they go and find another supplier. And if you didn’t know already, it costs up to seven times more to aquire a new customer than look after an existing one. So the moral of the analogy is; get squeezing - before your lemons dry up or someone else does it for you.
Of course, in the light of the above blog, it would be remiss of me not to mention that The Corporate Gifts Company supply a comprehensive selection of promotional items and advdertising merchandise that are perfect for communicating with your customers in a tangible and cost effective way. Whether you want to reinforce your brand values with items such as business card cases or clocks, or say thank you to key customers with an appropriate promotional desk item or personal accessory, The Corporate Gifts Company can help you squeeze your lemons.
Look out for “Growing The Pie” next week!
Tags: brand name, Business Gifts, Business ideas, Corporate Gifts Co, Corporate Message, Cost Effective, Engraved Gifts, Exexcutive Clocks, Growing your business, promotional business card case, Promotional Clock, promotional gift ideas, Promotional Gifts, promotional incentives, Promotional Messages, Promotional Sourcing
Posted in Corporate Gift Range | No Comments »
Tuesday, September 9th, 2008
Promotional Gifts Spinning Keyrings
Well as many of you know promotional keyrings are one of the best ways to advertise your company and help you stand out the corporate gifts company have always work hard to create better ways and new exciting products your company can use to help them stand out in promotional events and campaigns.
Because we have a whole heap of experience you can rest assured that your company will get the very best promotional gift to use within your marketing campaign this will allow you to stand out above the competition and create that special approach that will gain you new clients and customers.
The corporate gifts company already have a large range of promotional gifts and business items which can help your company stand out but we have also now added a new promotional spinning key ring range which can also be resin domed with your companies promotional message or logo.
Below is a sample view of what your companies spinning promotional gifts keyring could look like. The promotional keyring spins around to show two different sides allowing you to have different promotional messages to use to help your company stand out.
We are happy to add your companies special promotional message to this keyring which will give your company full exposure when trying to promote. This promotional gifts keyring is the ideal cost effective gift to use to help boost your company’s client database.
Because the corporate gifts company have been creating promotional items and products for over 15 years you can rest assured that you will have the best advice and tips which will allow your company to make that special impact to clients and customers to create new business leads for you.
Because we have so many years experience in creating business gifts and promotional items your company will have the best advice to get seen. Not only have that but the corporate gifts company created a new promotional gifts blog which is full of advice and help on how your company can create that special custom promotional product.
Tags: business gift, Business Gifts, corporate gift, corporate gifts, Corporate Gifts Co, Cost Effective, gifts company, promotion, promotional event, promotional gift, Promotional Gifts, promotional item, promotional items, Promotional Keyring, Promotional Keyrings, Promotional Messages
Posted in Corporate Gifts Advice and Help | No Comments »
Wednesday, May 7th, 2008
The corporate gifts cube puzzle promotional award is one of the most modern and unique shaped awards the corporate gifts co sells. While the promotional base can be engraved with your corporate message the top is a great brain teaser for that stressful business day.
The corporate gifts award would suit anyone that was looking for a promotional gift which could be used for more than one office tool. This corporate award can not only give your staff recognition but can also be used as a great promotional paperweight and executive toy.
Not only does this corporate award have a great sense of style and work place recognition but it has a few more great features which come with the promotional award as well.
This corporate gift award comes with a wide range of useful business and promotional tools which can all help to boost your company.
- Great Workplace Recognition
- Stress Relief Toy
- Promotional Award
- Sales Incentive
- Promotional Paperweight
All of these key features can help to make your company more known and used by a whole host of companies looking for your services or products.
This promotional corporate gifts award and paperweight is finished in a high quality silver plate which will help to set off the style and feel of this corporate award. This promotional silver which it is finished with just sets of the style and quality of the award which will make sure your company is seen when ever anyone enters the office.
The corporate gifts company have a whole host of equipment and machinery which can all be used to engrave your promotional and corporate gifts to make sure your gifts stand out from the crowd. The corporate gifts company also allow all of there clients to emboss promotional messages and images onto the promotional boxes they come in.
The corporate gifts company want to give everyone the best chance and best advice they can on all promotional and corporate gifts we believe that doing this will not only help people to get a better understanding but will also allow them to create one of the best promotional campaigns they will ever need. The corporate gifts company have therefore just launched a new promotional blog to help people get the very best from corporate gifts.
Tags: award, awards, Corporate Award, corporate gift, corporate gifts, Corporate Gifts Co, Corporate Gifts Puzzle, Corporate Message, gifts company, promotion, Promotional Award, Promotional Awards, promotional box, promotional corporate gift, promotional gift, Promotional Messages, Promotional Paperweight, Puzzle Cube Corporate Gifts
Posted in Corporate Gift Awards, Corporate Gift Range | No Comments »
Tuesday, April 22nd, 2008
Choosing the right Image or Message to be engraved on your Corporate Gifts
One of the main reasons for promotional gifts is to create an ever lasting image which will stick with people. This is so you then get a chain reaction and end up with existing clients and customers coming to you again and again for there business needs. To do this you need to have an image or company slogan which will help to keep your brand when you are not around to promote it. You need to have a good name or logo on a corporate gift to create that image in someone’s mind.
Your corporate gifts message should be one that reminds people of something good or something they will not forget. The promotional message which is engraved on your gift should be one that people will look at and get an instant reminder of your company. It needs to relate to your company and also reflect the quality of goods that your company supplies. There are 1000’s of messages or text lines which you could choose from but what ever you choose be sure you take the time to make sure that your message will reflect your brand and will give customers a reason to buy from you.
If you were to buy a corporate gifts star award and just engrave it with a small company logo and website address people would always have that image of your company and a way to contact you but they may not remember you and they will have to find your corporate gift to read the companies website address. But if you engraved a promotional message onto the star award as well you would be able to promote using a different marketing tool because of this. If you engraved a good and catchy promotional message your company would be remembered without people even having to look at the corporate gift. It’s like Tesco although it has a huge international brand it is remembered for its promotional message “every little helps” such a simple message but everyone knows that it belongs to Tesco. Engraving a simple but catchy message like the above will mean you can promote and boost your brand in more ways than one.
Although your promotional message is your number 1 concern you also need to remember the other key pointers for corporate gifts which we have placed in another corporate gifts article. Remember your corporate gift needs to reflect your company and your what you are selling. Be sure you read up and get some pointers before you decide what corporate gift is right for your company.
Tags: award, corporate gift, corporate gifts, Corporate Gifts Star, Corporate Message, engraving, Engraving Messages, Pointers, promotion, promotional gift, Promotional Gifts, Promotional Messages
Posted in Corporate Gift Range, Corporate Gifts Advice and Help | No Comments »
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