Posts Tagged ‘promotional packaging’


Why Packaging is Essential to a Successful Promotion

 Monday, October 27th, 2008

You only get one chance to make a first impression, and that is just as true for promotional gifts as it is for people. The impression and impact created when your recipient first receives the gift will stay with them long after the item itself is discarded. Obviously the product itself is vitally important, but the packaging can make or break the effect and impact of your promotion.

Don’t we all just love unwrapping presents – whether you take your time and “unpeel” your wrapping, or whether you’re a bit of an animal and tear it off, the anticipation and “wow-factor” created by a well presented gift announcing that there’s something special inside, will give your promotion a greater chance of hitting the mark.

Of course, we are now in the run up to Christmas, and isn’t Christmas all about gifts; both giving and receiving? And this is no different in the corporate world. Promotional activity quadruples during the run up to Christmas and incentives and business gifts become even more like presents under the tree. It is important, therefore, to get your packaging right and that you check exactly what the recipients of your promotion will think when they get their gift.

When sourcing you premium incentive this yuletide, think; without considering what’s inside the box, what will my customers/staff make of this box. If you’re spending valuable promotions budget and the packaging is letting you down, then you need an upgrade.

Here at the Corporate Gift Company we can offer packaging upgrades to reflect the season and create the most appropriate presentation for your premiums this yuletide.
See http://www.corporate-gifts-co.com/acatalog/bespoke_options.html

Ribbon; a beautifully tied ribbon to finish off your promotional gift is the perfect way of communicating to your staff or customers that you really value them. Our stylish black satin ribbon is a superb addition to our bespoke packaging options. Other colours and printed ribbon is available as a special order.
Giftwrap; for that extra special presentation, our promotional gifts are available in this stunning silver gift wrap finished with a silver bow – especially perfect for Christmas gifts or premiums to staff or customers. Other colours and combinations are available as a special order.
Gift Tag; when you need a personalised message, The Corporate Gifts Co can offer a gift tag printed with your promotional message. These can even be personalised with the recipients name or details and we can incorporate your logo as well as text.

Gift Bag; perfect as either an alternative to our other gift wrap options or as an effective addition to really put the finishing touch to your promotion. Our gift bags are available in sumptuous matt black and come in various sizes to fit your gift perfectly. Other colours and printed options are available.

Our sales team can help with advice and more information, please give them a call.


Business Gifts and Promotional Packaging

 Monday, August 4th, 2008

Now this isn’t going to be like any of my other posts where I give ideas and information on promotional gifts or corporate products, in fact I am going to talk to you about business gifts and packaging. Now as you can imagine when promoting your company it is good to have a gift which helps your company stand out, you would be right but it is also important to make sure you have a promotional box or packaging which will ensure your business gift is seen and kept on display.

When looking to promote your company you need to make sure you have promotional packaging which won’t let you down. Many companies and suppliers over look this detail but in fact it is the most important aspect of creating your promotional product. The first thing your client will see if your promotional box so you need to make sure you pay attention to what sort of packaging you are using for your business gift.

A few key things to remember are –

1)      The Promotional gifts Box is seen first

2)      Its your first impression

3)      Its what holds your gift

4)      It could be the decider between a new client

Now all the above seem pretty simple and you probably already know them but I just want to reiterate how important boxes and packaging actually is for your campaign.

On the upside all of our business gifts and promotional products come packaged in special and quality gift boxes meaning your company doesn’t have to worry about them as we have already got the perfect box for your company to use and promote on/


The Corporate Gifts PhotoFrame 4 X 6

 Tuesday, May 20th, 2008

The Corporate Gifts Co 4 X 6 inch frame

The corporate gifts 4 X 6 frame is the middle ranged corporate gifts frame that we offer. This corporate gifts photo frame is just the perfect gift for your company to be able to stand out and be seen from other competitors and people within your market. Because of the size of this corporate gifts photoframe it is just the right size to fit on any desk or within any office environment.

The simple photo frame design is perfect for making your company stand out from other people who use corporate gifts to promote with. The simple design has a wide range of extra features which you wouldn’t get with normal corporate gifts. Because of the photoframe slot your client is able to place a photo of a loved one of a friend in it which means your corporate gift will serve a use.

This promotional photoframe comes finished in a high silver plate which will make your company stand out in a various range of lights. Not only that but because of the finish to this corporate gifts photo frame you can be sure your companies message will shine through and above your competitors.

This quality and perfect sized corporate gifts photo frame is just the right size for your company’s message or logo to be engraved onto the side of. This promotional frame holds a 4 X 6 photo which is the standard enlargement photo allowing people in the office to have a picture of someone close all the time.

This corporate gifts photo frame is finished with a protective anti-tarnish lacquer to make sure your shiny corporate gifts photo frame will never lose its edge. Your company will always want something that reflects your company and makes your they stand out this is why we take extra time to make sure there finished in a lacquer finish to stop any sort of damage to the photo frame.

The hinged corporate gifts photo frame can be used on a horizontal or vertical basis to allow your user full usability. Putting on a vertical and horizontal stand allows users to choose how they want the promotional gift stand to look and stand on there desk.

Corporate Gifts Photoframe

As you can imagine because of the 4 edges and services of this corporate gifts photo frame your company has a wide range of engraving options to make sure your company stands out from others. The promotional packaging box comes in a solid matt black box and can also be embossed with your company’s message or logo to ensure maximum advertising potential.

As you can imagine corporate gifts can be a challenging thing to choose and can help your company in so many ways but as this people sometimes need help and information on how they can promote using corporate gifts. This is why we have created a brand new corporate gifts blog.

You can also view our catalogue at the corporate gifts website.