Posts Tagged ‘promotional packaging’


Why Packaging is Essential to a Successful Promotion

 Monday, October 27th, 2008

You only get one chance to make a first impression, and that is just as true for promotional gifts as it is for people. The impression and impact created when your recipient first receives the gift will stay with them long after the item itself is discarded. Obviously the product itself is vitally important, but the packaging can make or break the effect and impact of your promotion.

Don’t we all just love unwrapping presents – whether you take your time and “unpeel” your wrapping, or whether you’re a bit of an animal and tear it off, the anticipation and “wow-factor” created by a well presented gift announcing that there’s something special inside, will give your promotion a greater chance of hitting the mark.

Of course, we are now in the run up to Christmas, and isn’t Christmas all about gifts; both giving and receiving? And this is no different in the corporate world. Promotional activity quadruples during the run up to Christmas and incentives and business gifts become even more like presents under the tree. It is important, therefore, to get your packaging right and that you check exactly what the recipients of your promotion will think when they get their gift.

When sourcing you premium incentive this yuletide, think; without considering what’s inside the box, what will my customers/staff make of this box. If you’re spending valuable promotions budget and the packaging is letting you down, then you need an upgrade.

Here at the Corporate Gift Company we can offer packaging upgrades to reflect the season and create the most appropriate presentation for your premiums this yuletide.
See http://www.corporate-gifts-co.com/acatalog/bespoke_options.html

Ribbon; a beautifully tied ribbon to finish off your promotional gift is the perfect way of communicating to your staff or customers that you really value them. Our stylish black satin ribbon is a superb addition to our bespoke packaging options. Other colours and printed ribbon is available as a special order.
Giftwrap; for that extra special presentation, our promotional gifts are available in this stunning silver gift wrap finished with a silver bow – especially perfect for Christmas gifts or premiums to staff or customers. Other colours and combinations are available as a special order.
Gift Tag; when you need a personalised message, The Corporate Gifts Co can offer a gift tag printed with your promotional message. These can even be personalised with the recipients name or details and we can incorporate your logo as well as text.

Gift Bag; perfect as either an alternative to our other gift wrap options or as an effective addition to really put the finishing touch to your promotion. Our gift bags are available in sumptuous matt black and come in various sizes to fit your gift perfectly. Other colours and printed options are available.

Our sales team can help with advice and more information, please give them a call.