Posts Tagged ‘promotional products’
Friday, May 22nd, 2009
The credit crunch and high-street crisis mean companies and marketing executives are less likely to take a risk on their budgets.
There are lots of methods to measure how successful a promotion has been. In the current financial climate, one of the key ways is that it has come in on budget.
Historically, we’ve seen that when budgets are pushed, a greater proportion of budget is put into sales promotion as it’s more measurable than above-the-line.
At the Corporate Gifts Co, we have 18 years of experience in getting your promotional products and premium incentives to you on time and in budget.
So how do we ensure that The Corporate Gift Co delivers on our (and your) promise:
1. We will give you a transparent quotation without any hidden extras.
2. We won’t accept an order unless we are 100% sure we can deliver.
3. We will keep you informed throughout the production and branding process.
4. We ensure each stage is completed on time and signed off by you the customer.
5. We will send you timely proofs of the branding to size and position so there is no misunderstanding.
6. And we ALWAYS deliver on time. It’s what we do!
Whether you’re looking for desk items, eco gifts, awards, or pens…
Call our expert sales team today on 0845 430 2902 and let us bring your promotion in on time and to budget.
Tags: Corporate Awards, Corporate Desk Items, Corporate Eco Gifts, corporate gift, corporate gifts, Corporate Pens, promotional products
Posted in Corporate Gifts Advice and Help | No Comments »
Sunday, April 12th, 2009
It used to be four, but now it’s seven, or as many marketing related P’s that you can think of. So what are these mystical marketing mysteries? Can they help in your company’s marketing endevours, and even more of interest to us, do they apply to corporate executive gifts?
PRICE – the all important budget, but in relation to promotional items, what’s more relevant is value for money – and that means products that give you more bang for your buck. The Corporate Gifts Company specialise in supplying high perceived value promotional products like our competitively priced business card holders.
PROMOTION – if you are looking for a corporate gift then you’re already on the right track. Understand what your promotion is trying to achieve, then match the promotional product to the objectives.
PLACE – where will the promotional product live? Will it be carried as a personal accessory, is it for use at an event or will it sit on the recipient’s desk like these corporate desk items.
PEOPLE – it’s all about the target audience you are trying to influence; so be absolutely sure you understand who you are trying to reach and what will interest or motivate them.
PHYSICAL – sometimes it’s easy to forget how people respond to tactile objects; vouchers and bonuses are all very well, but nothing makes a connection like a quality gift presented in a gift box with all the trimmings.
PROCESS – think about the whole process of the corporate gift experience from how the item is branded, to how the gift will be delivered to what it will be packaged in.
Call our expert sales team today on 0800 942 9202 to see how The Corporate Gifts Company can help your company get the most out of the SEVEN P’s.
Tags: advertising gifts, Business Gifts, corporate gift, corporate gifts, promo gifts, Promotional Gifts, promotional products
Posted in Corporate Gifts Advice and Help | No Comments »
Monday, April 6th, 2009
Barclays Financial Planning recently ran a poll of SME’s asking what kind of benefits they offered their employees and what they felt actually motivated staff. The received wisdom about motivating staff is what they really want is anything but mere cash; pension, recognition, bonuses, team building, extra holidays, commission, team days out. The survey, however, found that employees long for wealth with 40% of employers said they felt their staff valued higher salaries over benefits.
The ability of companies to feed this desire for higher and higher salaries in this painful economic downturn, however, is severely hampered. Perhaps also, employees will find that this new world order will dictate that they think less of the here and now, and begin to plan for the future.
So as the effects of the credit crunch take hold and won’t let go, companies need to think of ways to reward and recognise staff without the easy option of a pay rise. Corporate Gifts can play a key role as part of more considered motivational packages.
Recognition is an extremely powerful tool to reward and promote constructive behaviour. The Corporate Gifts Co has almost 20 years of experience in providing effective recognition solutions.
Our best sellers are undoubtedly our Star Trophy and Star Award which can be used together as tiered awards and they looked fantastic diamond engraved with a corporate logo and individual names.
Plaques are probably the most traditional method of recognition in the workplace and The Corporate Gifts Co have a superb range of standard and bespoke plaques to suit all tastes and budgets.
And if your budget can run to our fantastic range of awards you can be assured your staff will really appreciate and value the recognition.
Businesses need to make sure they are properly rewarding their staff. Getting it wrong could mean losing out on talented and invaluable staff. Call our expert sales team today on 0800 942 9202 to see how The Corporate Gifts Company can help your company recognise and reward your staff with cost effective awards and corporate gifts.
Tags: awards, Bespoke Corporate Gifts, Business Gifts, corporate gift, corporate gifts, motivational products, plaques, promotional gift ideas, promotional products, recognition awards, trophies
Posted in Corporate Gifts Advice and Help | No Comments »
Tuesday, March 31st, 2009
Marketing budgets have shrunk – disappeared in a lot of cases; nobody in the marketing sector would dispute that. So is there any hope out there?
Well, there is some anecdotal evidence that there is a shift in marketing priorities. Expensive image campaigns that address potential customers in a scattergun, non-selective method are being sidelined in favour of a more selective, targeted approach.
Tangible, high perceived value promotional products such as add-ons, premiums, business gifts, on pack offers etc. provide this targeted medium. Items such as the superb desk set, the deco clock, or the torch key fob, are a perfect means of advertising and brand building in these times, becoming even more effective and reinforcing their promotional impact. And you will find many more great ideas on www.corporate-gifts-co.com all of which can be engraved with a corporate logo or promotional message.
Companies who are positioned well, and really know their markets, and are capable of adapting to their customers needs are well advised to act anti-cyclically and promote themselves whilst their competitors are cutting back. Every downturn brings opportunities.
Companies who use promotional products to in a positive way to great effect will reap the rewards and steal a march on their competitors.
Call our hotline today on 0845 430 2902 to find out how the Corporate Gift Co can help get your company ahead with promotional products,
Tags: advertising gifts, advertising products, business gift, Business Gifts, Corporate Clock, corporate gift, COrporate Keyring, promo desk item, promotional campaigns, promotional gift, promotional products, promotions ideas
Posted in Corporate Gifts Advice and Help | No Comments »
Monday, December 29th, 2008
I have to take my hat off to our dedicated team of web designers (you know who you are), what a fantastic job. After enthusing only a few days ago about the upcoming launch of our new site www.promotional-gifts-co.com pencilled in, somewhat optimistically I thought, for January, we now have a live site featuring almost 10,000 promotional products, business gifts and advertising incentives.
Everything from (and you must check this out!) promotional umberellas http://www.promotional-gifts-co.com/products/Promotional_Products_30_Inch_Umbrellas_74.html
to promo baseball caps http://www.promotional-gifts-co.com/products/Promotional_Products_6_Panel_Caps_87.html
and from advertising pens http://www.promotional-gifts-co.com/products/Promotional_Products_Ballpoints1_59.html
to corporate clocks http://www.promotional-gifts-co.com/products/Promotional_Products_Desk_Clocks_107.html
We’re not finished yet, of course, there’s plenty more where they came from and we’ll be adding more products every week to give you the biggest and best range of promotional products and business gifts anywhere on the web. Not to mention the special features that will make your sourcing experience for promotional products even better.
So, now, if you can’t find what you need on our usual site www.corporate-gifts-co.com, then check out www.promotional-gifts-co.com and that should well and truly fix you up for your promotion or corporate event. And if you still can’t find what you’re looking for (and how likely is that with 10,000 products to choose from!?) then we will scour the earth to find it for you – just pick up the phone and call our dedicated promotional gift sales team on 0845 430 2902.
Tags: Advertising, advertising products, business advertising product, business gift, Business Gifts, Corporate Clock, corporate event, corporate promotion, promotion, promotional baseball caps, Promotional Clocks, promotional gift, Promotional Gifts, promotional pens, promotional products, promotional umberellas
Posted in Corporate Gifts Advice and Help | No Comments »
Sunday, December 28th, 2008
Today, our team embarked on the design and production of a new website specifically for promotional products. As you will no doubt know (as you’re actually on the site now) our current website www.corporate-gifts-co.com specialises in affordable design-led high end premiums and executive incentives, but we recognise that our standard range is not always appropriate for every corporate event or promotional activity.
Of course, we have years of sourcing expertise and are always delighted to help our customers find exactly the right business gift for their particular promotion, but it is difficult for customers to grasp when our crrent website promotes mainly high quality silver and leather gifts.
The new website www.promotional-gifts-co.com will, therefore, concentrate on offering value solutions, high volume promotional products and giveaways; everything from pens to baseball caps, and umberellas to polo shirts.
What will make us different from all the other general promotional websites out there? Well, as part of the Corporate Gifts Company family, you can be assured that our service and quality will be second to none and our 20 years of experience of delivering promotional solutions on time and to budget will set us apart from the crowd.
Launch will be early January, so, as they say, watch this space. But in the meantime, if you do have any general promotional product enquiries, then call our experienced sales team and we will be able to source the right product for your promotion.
Tags: business gift, Business Gifts, corporate event, corporate gift, corporate gifts, Corporate Gifts Co, design-led products, executive incentives, gifts company, New Website, premium incentives, promotion, promotional gift, Promotional Gifts, promotional products
Posted in Corporate Gifts Advice and Help | No Comments »
Friday, December 26th, 2008
The Corporate Gifts Company have totally revamped our home page and templates to do justice to our unique collection of quality design-led corporate gifts.
We tried to put ourselves in the buyer’s shoes and immediately felt sorry for you guys out there sourcing your corporate incentives. Why? Well, there’s a lot of very “samey” looking corporate and business gift websites out there. ; how do you decide which website to contact? Not only that, with the bewildering choice of product they feature, how do you wade through the promotional products on there to find something that is suitable for your promotion?
Now, the Corporate Gifts Company are not trying to be all things to all buyers (to be honest, I’m not sure anyone could honestly pull that one off) but we have a very specific quality design-led range of promotional items and we felt that our site needed to tell you that from the very first millisecond that you viewed the home page. And we wanted to make it a bit Chritmassy too.
Hope you like it; www.corporate-gifts-co.com
Tags: business gift, Business Gifts, corporate gift, corporate gifts, Corporate Gifts Co, corporate incentives, design led promotional products, designer products, gifts company, promotion, promotional incentives, promotional item, promotional items, promotional products, quality promotional gifts
Posted in Corporate Gifts Advice and Help | No Comments »
Monday, December 1st, 2008
Quality is remembered long after the price is forgotton. This is as true in the promotional market as in any traditional retail environment. This will hold through the credit crunch as both consumers and corporate identities seek better value for money. For business gifts this means providing a promotional item that is valued by the recipient and is recognised as a quality product.
A substantial and well regarded company should not seem desperate with cheap or ill-considered promotional products that may not be valued by the target audience. People prefer to be seduced by quality rather than just price.
When times are tough, as now, cheap solutions and promotional items reminds them times are hard. People want to feel part of something better, something to pick them up.
Here at The Corporate Gifts Company we have a comprehensive collection of executive gifts and promotional incentives that will fit the bill;
How about our range of executive accessories, or the ever popular professional business card case, or our fantastic range of corporate desk items.
Call our sales team today for more information on 0845 430 2902.
Tags: business gift, Business Gifts, corporate gift, corporate gifts, Corporate Gifts Co, executive gifts, gifts company, promotion, promotional incentives, promotional item, promotional items, promotional products
Posted in Corporate Gifts Advice and Help | 1 Comment »
Sunday, November 23rd, 2008
ISO9000 is a standard for quality management in an organisation.
ISO9000 certification is recognition of a company being consistent and reliable, delivering goods and services of a high standard and providing good customer service levels.
It sends a message that an organisation takes quality and customer satisfaction very seriously. Its purpose is to assure customers that its suppliers can provide quality products and services.
The Corporate Gifts Co has held ISO9000 accreditation since 1995 and has to pass an annual external audit, and last week the audit was passed with flying colours.
So what does this mean for the customers of The Corporate Gifts Company? It means that when you source your business and promotional products from us, you can rest assured that your advertising gifts will be of the highest quality, fit for purpose, delivered on time and with the correct corporate branding.
Tags: Advertising, advertising gifts, Branding, corporate gift, corporate gifts, Corporate Gifts Co, corporate promotional products, gifts company, promotion, promotional gift, promotional products, quality promotional products
Posted in Corporate Gifts Advice and Help | No Comments »
Thursday, November 13th, 2008
As hot topics go, green issues are red hot (if that’s not mixing my colour pallet too much). And this applies just as much to the promotional market as any other industry. My favourite eco-friendly buzz word is “greenwash” and refers to all those half-truths, misconceptions, and outright lies that surround the selling and marketing of so called green products.
For consumers and professional buyers alike, the whole area is a minefield, and to help us all out, environmental marketing company TerraChoice published the six sins of greenwashing. So helpful, in fact, I thought I’d share them with you all;
SIN OF THE HIDDEN TRADE-OFF : for example energy efficient electronics that contain hazardous materials.
SIN OF NO PROOF : self explanatory – buying a eco-freindly corporate gift? Ask for the proof.
SIN OF VAGUENESS : 100% natural promotional item, but naturally occurring substances can be hazardous like arsenic or formaldehyde. is
SIN OF IRRELEVANCE : marketing a promotional product as RoHS compliant when it is actually law that it is so.
SIN OF FIBBING : lots of examples but an obvious one is falsely claiming a business gift is cer tified by a recognised body.
SIN OF LESSER OF TWO EVILS : my favourite – eg organic cigarettes, a hybrid SUV, or dare I say it, an eco-friendly disposable promotional giveaway.
My (often irrelevant) opinion is that a truly eco-friendly or green corporate gift is an unattainable holy grail. Certainly true if you consider every aspect of the product and supply chain. Buy responsibly by all means, but corporate buyers should also be realistic about what’s possible and reasonable.
At the Corporate Gifts Company we’ll be delighted to offer you truthful and realistic advice on sourcing your promotional products responsibly – just call our sales team.
Thanks to TerraChoice for the Six Sins of Greenwashing.
Tags: business gift, corporate gift, corporate gifts, Corporate Gifts Co, eco-friendly promotional products, gifts company, green business gift, promotion, promotional giveaway, promotional item, promotional products, sourcing promotional products
Posted in Corporate Gifts Advice and Help | No Comments »
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