Posts Tagged ‘promotional products’


Delivering The Promise

 Friday, May 22nd, 2009

The credit crunch and high-street crisis mean companies and marketing executives are less likely to take a risk on their budgets.

There are lots of methods to measure how successful a promotion has been. In the current financial climate, one of the key ways is that it has come in on budget.
Historically, we’ve seen that when budgets are pushed, a greater proportion of budget is put into sales promotion as it’s more measurable than above-the-line.

At the Corporate Gifts Co, we have 18 years of experience in getting your promotional products and premium incentives to you on time and in budget.

So how do we ensure that The Corporate Gift Co delivers on our (and your) promise:

1. We will give you a transparent quotation without any hidden extras.

2. We won’t accept an order unless we are 100% sure we can deliver.

3. We will keep you informed throughout the production and branding process.

4. We ensure each stage is completed on time and signed off by you the customer.

5. We will send you timely proofs of the branding to size and position so there is no misunderstanding.

6. And we ALWAYS deliver on time. It’s what we do!

Whether you’re looking for desk items, eco gifts, awards, or pens
Call our expert sales team today on 0845 430 2902 and let us bring your promotion in on time and to budget.


The Seven “P’s” of Marketing

 Sunday, April 12th, 2009

It used to be four, but now it’s seven, or as many marketing related P’s that you can think of. So what are these mystical marketing mysteries? Can they help in your company’s marketing endevours, and even more of interest to us, do they apply to corporate executive gifts?

PRICE – the all important budget, but in relation to promotional items, what’s more relevant is value for money – and that means products that give you more bang for your buck. The Corporate Gifts Company specialise in supplying high perceived value promotional products like our competitively priced business card holders.

PROMOTION – if you are looking for a corporate gift then you’re already on the right track. Understand what your promotion is trying to achieve, then match the promotional product to the objectives.

PLACE – where will the promotional product live? Will it be carried as a personal accessory, is it for use at an event or will it sit on the recipient’s desk like these corporate desk items.

PEOPLE – it’s all about the target audience you are trying to influence; so be absolutely sure you understand who you are trying to reach and what will interest or motivate them.

PHYSICAL – sometimes it’s easy to forget how people respond to tactile objects; vouchers and bonuses are all very well, but nothing makes a connection like a quality gift presented in a gift box with all the trimmings.

PROCESS – think about the whole process of the corporate gift experience from how the item is branded, to how the gift will be delivered to what it will be packaged in.

Call our expert sales team today on 0800 942 9202 to see how The Corporate Gifts Company can help your company get the most out of the SEVEN P’s.


MOTIVATION ON A BUDGET

 Monday, April 6th, 2009

Barclays Financial Planning recently ran a poll of SME’s asking what kind of benefits they offered their employees and what they felt actually motivated staff. The received wisdom about motivating staff is what they really want is anything but mere cash; pension, recognition, bonuses, team building, extra holidays, commission, team days out. The survey, however, found that employees long for wealth with 40% of employers said they felt their staff valued higher salaries over benefits.

The ability of companies to feed this desire for higher and higher salaries in this painful economic downturn, however, is severely hampered. Perhaps also, employees will find that this new world order will dictate that they think less of the here and now, and begin to plan for the future.

So as the effects of the credit crunch take hold and won’t let go, companies need to think of ways to reward and recognise staff without the easy option of a pay rise. Corporate Gifts can play a key role as part of more considered motivational packages.

Recognition is an extremely powerful tool to reward and promote constructive behaviour. The Corporate Gifts Co has almost 20 years of experience in providing effective recognition solutions.

Our best sellers are undoubtedly our Star Trophy and Star Award which can be used together as tiered awards and they looked fantastic diamond engraved with a corporate logo and individual names.

Plaques are probably the most traditional method of recognition in the workplace and The Corporate Gifts Co have a superb range of standard and bespoke plaques to suit all tastes and budgets.

And if your budget can run to our fantastic range of awards you can be assured your staff will really appreciate and value the recognition.

Businesses need to make sure they are properly rewarding their staff. Getting it wrong could mean losing out on talented and invaluable staff. Call our expert sales team today on 0800 942 9202 to see how The Corporate Gifts Company can help your company recognise and reward your staff with cost effective awards and corporate gifts.


SAFE BET!

 Tuesday, March 31st, 2009

Marketing budgets have shrunk – disappeared in a lot of cases; nobody in the marketing sector would dispute that. So is there any hope out there?

Well, there is some anecdotal evidence that there is a shift in marketing priorities. Expensive image campaigns that address potential customers in a scattergun, non-selective method are being sidelined in favour of a more selective, targeted approach.

Tangible, high perceived value promotional products such as add-ons, premiums, business gifts, on pack offers etc. provide this targeted medium. Items such as the superb desk set or the deco clock are a perfect means of advertising and brand building in these times, becoming even more effective and reinforcing their promotional impact. And you will find many more great ideas on www.corporate-gifts-co.com all of which can be engraved with a corporate logo or promotional message.

Companies who are positioned well, and really know their markets, and are capable of adapting to their customers needs are well advised to act anti-cyclically and promote themselves whilst their competitors are cutting back. Every downturn brings opportunities.

Companies who use promotional products to in a positive way to great effect will reap the rewards and steal a march on their competitors.

Call our hotline today on 0845 430 2902 to find out how the Corporate Gift Co can help get your company ahead with promotional products,


WOW!! www.promotional-gifts-co.com

 Monday, December 29th, 2008

I have to take my hat off to our dedicated team of web designers (you know who you are), what a fantastic job. After enthusing only a few days ago about the upcoming launch of our new site www.promotional-gifts-co.com pencilled in, somewhat optimistically I thought, for January, we now have a live site featuring almost 10,000 promotional products, business gifts and advertising incentives.
Everything from (and you must check this out!) promotional umberellas http://www.promotional-gifts-co.com/products/Promotional_Products_30_Inch_Umbrellas_74.html
to promo baseball caps http://www.promotional-gifts-co.com/products/Promotional_Products_6_Panel_Caps_87.html
and from advertising pens http://www.promotional-gifts-co.com/products/Promotional_Products_Ballpoints1_59.html
to corporate clocks http://www.promotional-gifts-co.com/products/Promotional_Products_Desk_Clocks_107.html

We’re not finished yet, of course, there’s plenty more where they came from and we’ll be adding more products every week to give you the biggest and best range of promotional products and business gifts anywhere on the web. Not to mention the special features that will make your sourcing experience for promotional products even better.
So, now, if you can’t find what you need on our usual site www.corporate-gifts-co.com, then check out www.promotional-gifts-co.com and that should well and truly fix you up for your promotion or corporate event. And if you still can’t find what you’re looking for (and how likely is that with 10,000 products to choose from!?) then we will scour the earth to find it for you – just pick up the phone and call our dedicated promotional gift sales team on 0845 430 2902.