Tag Archives: promotional products

There are many benefits to having a strong brand in business, and more than ever brand values are being used as a way for customers to find their way around an increasingly saturated marketplace.
Whether you're an online business, a high street retailer, even a political party, brand identity is becoming an important way of getting a company [...]

As the business and economic worlds try to find stability after a long global recession, the aims and strategies of marketing are in a state of flux. With many companies not surviving the downturn and marketing budgets cut across every sector, business bosses are having to come up with more innovative, meaningful ways of promoting [...]

Barclays Financial Planning recently ran a poll of SME’s asking what kind of benefits they offered their employees and what they felt actually motivated staff. The received wisdom about motivating staff is what they really want is anything but mere cash; pension, recognition, bonuses, team building, extra holidays, commission, team days out. The survey, however [...]