Posts Tagged ‘Sales Incentives’


SQUEEZE THE LEMON, GROW THE PIE – PART 2

 Friday, October 9th, 2009

Well, I hope you enjoyed the first part where we talked about squeezing the lemon. Of course, it’s rare that a sequal ever lives up to the original – but I’ll give it a go.

So this time we’re going to consider the pie; how to grow the pie, specifically. The first part talked about the lemon as your customer base, and the anology of squeezing the lemon was how to get the most juice (business) out of those lemons and not let the lemon shrivel up in the fridge.

So, squeezing the lemon was all about getting the most from your existing customers in a more direct and short term way, and growing the pie is about maximising profit and creating value for both customers and suppliers as part of a longer term strategy. This is done by;

  • Differentiation – what makes you different/better than your customers? Look at; product, pricing, distribution, advertising and promotion, selling, core competencies, competitive advantage, USP’s
  • Added Value – what aspect of your product/service adds real value for the customer?
  • Value Chain – monitor and feedback performance up stream and downstream to continually improve.

The key elements of growing the pie are;

  • Constantly strive to deliver value for the customer by improving your overall proposition.
  • Understand the supply and value chains and learn how to leverage key aspects to create added value and differentiation.
  • Change the mindset of both your company and your customer base. This is more important than immediate short term gains.

So what does The Corporate Gifts Company do to grow it’s pie? Good question, and a challenging one too.  Well, we talk to our customers constantly about how they find our service and product, what they liked and what they didn’t like; we encourage testimonials (good or bad) and we have used that feedback over the past 18 years to hone our service and quality levels so that we give our customers exactly what is most important to them; reliable service, consistent quality (we have the international quality standard ISO9000), appropriate and quality promotional branding, and responsible business practices (see our CSR – Corporate Social Responsibility – policy.

Thanks to The Cranfield School of Management’s BGP (Business Growth Development) programme for inspiration.

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Corporate Gifts Cocktail Shaker

 Thursday, April 24th, 2008

Corporate Gifts Cocktail Shaker

The corporate gifts company have always been proud of creating new and unique gifts which you wouldn’t see engraved and been advertised on else where. We pride ourselves in been different from other promotional gifts companies and we feel with products just like this one we have done just that.

This promotional corporate gifts cocktail shaker is great for any promotion which will involve creating drinks. Everyone likes a new drink with a nice taste flow and now you can try your skills on drink making with this corporate gifts cocktail shaker.

Create a stir in your business office or with your clients with this promotional shaker it catches the eye of some many companies and is a great incentive for anyone looking to work on there business relationships. A unique cocktail which will go down a treat with so many of your business clients.

This corporate gifts cocktail shaker is made from a top quality stainless steel and shows the reflection of this corporate gifts shaker. Giving something of this quality and style is going to create a big stir with your customers and will insure they come back to you time and time again.

This great promotional cocktail shaker can be engraved with your company message to allow you to promote and boost your companies brand where ever and when ever you feel the need to create an exciting flavoured cocktail.

We also send out all of our promotional gifts and products in corporate packaging box which can also be engraved with your company name or logo so you can maximise your business in every way possible.

As you can see from this cocktail shaker it made me old school but the corporate gifts company have made this cocktail shaker ready for the 21st century and are able to suit any of your promotional needs.

The corporate gifts company offer a comprehensive group of articles on all of our corporate gifts and would be more than happy to let you read them for FREE of course.

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Corporate Gifts Promotional Barware how it works

 Thursday, April 24th, 2008

Corporate Gifts Promotional Barware how it works

Promotional barware is always popular because everyone drinks and likes to relax and rewind. What most people think that is because it is a relaxing time people don’t take any notice of engraved barware or didn’t know it was available. Most companies want and need to promote as and when they can to keep there business flowing and generating a good income for them and there employees.

Corporate gifts Barware is a great way to be able to promote over those hard weekends and long Friday nights allowing you to never miss a trick or potential customer.

Promotional barware is great and is a brilliant way for you to promote your company in every way possible. Corporate gifts are very popular now and don’t just think that a pen can create and give your company a instant boost as it wont. Allot of products are now classed as spam because every company feels they are cheap and not thoughtful.

But the corporate gifts company know why people give them because they don’t have a budget which they feel are able to stretch to corporate gifts like engraved silver plated ones. But the corporate gifts company realise this and have wide range of promotional and corporate gifts to suit every budget for every company.

Promotional Barware works in such a great way because you can promote your company every hour of the day allowing you to sit back and work on other issues your companies may have.

What makes promotional barware even more desirable and useable is the fact they can be used for anything wheatear you need a gift for an employee or even a new sales incentives you can be sure that giving them an engraved corporate gift will attract just the right amount of attention your company needs.

Most of the corporate gifts that the corporate gifts company sells can all be engraved with your company name and logo allowing you to really promote and advertise hard and increase your sales by a considerable amount.

The corporate gifts company have a wide range of promotional barware which can be used for anyone by any company. Promotional barware isn’t just something you would have to use if you wanted to promote a bar related company but you can promote any company you want because of the style and feel to these products anyone who picked one up would be impressed.

We have a wide range of corporate gifts barware which can all be engraved in any order size allowing you to promote and boost your company every day of the week. A full range of our products can be found at the corporate gifts blog.

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Sales Sales Sales with the Corporate Gifts Company

 Tuesday, April 22nd, 2008

Sales Sales Sales with the Corporate Gifts Company

Sales Sales Sales is what new companies and growing companies need to see. Every business that runs well has to make sales calls or go out to make sales. Now not everyone works the same most sales people will get rewarded with a bonus of some sort or some sort of bonus scheme.

Most companies only give these out to people who meet there sales targets. Now we all know that making sales and making the target is hard work and can be very stressful. When this happens people get the feeling that they are not valued within there workplace or that they are not needed anymore because they haven’t met there target.

Now every sales member likes to be recognised and been given a corporate gift can do this when people are given a gift it makes them feel like they are doing a good job which means they will work harder and not have a negative attitude. This is the main goal for any company and giving a corporate gift can help you with these issues.

So giving a corporate gift – well most companies feel that giving there sales staff an incentive to work harder and produce better results isn’t worth while doing and can work out expensive. You will be surprised how many people are wrong giving a sales incentive gift has never been cheaper and can help your work force work harder to reach goals.

Buying corporate gifts for your sales team is money well spent and we are not saying this because we want to increase sales but saying it because we know it works. If you walked into your office and said here is a gift for doing so well so far and you will get a bonus if you get this amount by this date. This will give them something to work towards to but also shows them that there work to the present date has not gone down within been recognised.

There are 1000’of corporate gifts which you could choose from to give you sales team something to work towards to but what do they do most? If you sales team work on a phone and pc a lot then buy them a corporate gift which will go with this and be useful to them. Do they need a calculator to make sales? Well just think what they would say if you turned up with a whole new batch of promotional calculators which they could use? It may not seem like much but most of sales people struggle to keep on top of what they have to do from one day to the next so this would be of great use to them.

The corporate gifts company have a wide range of promotional and business gifts which can all be given as a sales incentive but most of all we don’t just take your money with will give you advice and information for free on what will work and what won’t work. Join the corporate gifts blog for more information and free help


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The Corporate Gifts Brand

 Wednesday, April 16th, 2008

The Corporate Gifts Brand!

This article will give you a full insight of the corporate gifts brand. The corporate gifts company own and run a wide range of websites.

With every website there is a new product range and an exciting new system. We try to keep every website as friendly and user efficient as we can. The corporate gifts company brand is now inclusive of over 7 promotional and gift companies.

The Corporate Gifts Company is the strongest and main leader of our brand which is why we focus on this so much.

The Corporate Gifts Company –

The corporate gifts company is the main brand for the company and offers a wide range of promotional and corporate gifts which can all be engraved. We run a wide range of services from this site including a promotional blog, a corporate gift forum and many many more.

The Corporate Gifts Promotional Blog –

The corporate gifts promotional blog is a live and updated blog which will contain a live update of everything which goes on as going on within the corporate gifts company office. Most updates will include useful posts about corporate gifts and tips and tricks on how to promote using them.

The Business Gifts Company –

The Business Gifts Company does exactly what the name suggests. It supplies business gifts to all sorts of promotional and corporate companies offering a wide range of products.

Engraved Gift Ideas –

Engraved gift ideas is a unique website which offers engraved single gifts which allows end users to give someone special a gift. All gifts from this website are ideal for anyone looking for that perfect present.

Maze Direct Ladies Handbags –

Maze direct is a unique high end fashion website which offers the latest and greatest ladies handbags at discount prices. A great website for anyone looking for a gift for a lady friend or for a women within your company.

Promotional Maze Gifts –

This website supplies top quality gifts and services for anyone and everyone a full all round website which can cater for all your needs. From leather handbags to Promotional Cufflinks you can be sure this site will be able to help.

Promotional Business Gifts –

The promotional Gifts Company website offers every sort of promotional gift you could ever think of. From Stickers to Mugs this website has it all.

Silver Incentives –

A unique website which is perfect for all your sales incentives gifts this website is perfect for anyone looking for those gifts to make his team work that little bit harder to make that deal.

As you can see the corporate gifts brand is a strong one and one we intend to grow at a steady pace throughout the next few years.

If you have any questions about the Corporate Gifts Company brand please get in touch here.

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