Posts Tagged ‘sterling silver promotional gifts’


STERLING – SILVER THAT IS, NOT THE CURRENCY

 Thursday, October 30th, 2008

In these days of faltering markets, volatile exchange rates and recession warnings, we at the Corporate Gifts Company are always a little heartened when we see the price of gold and silver increasing. It says that people still value the precious metals above all else – and in these troubled times, to receive a corporate gift made from sterling silver….well, what does that say about the company or individual who sent it?

The Hallmark of Quality
One of the desirable qualities of sterling silver is the hallmark; so what’s it all about?

A Hallmark is made up of four symbols each representing a different aspect of the product, the items have to be sent to an assay office which test the material and then produces the hallmark symbols onto the promotional gifts;

See this image for reference : http://www.corporate-gifts-co.com/acatalog/info%5fcorporate%5fgifts%5fhallmarked%5fsterling%5fsilver%5fcufflinks%2ehtml
1. The Makers or Sponsors mark. Normally individual’s or company’s initials or shortened version of the name.
2. The material and fineness (eg 925 for sterling silver) – it used to be a lion – much nicer – never mind)
3. The Assay Office at which the article was tested and marked (in our case Birmingham, England which has an anchor symbol). There are now only four British Assay Offices in existance; Birminham, London, Edinburgh, Sheffield.
4. The year in which the article was tested and marked – like an old car registration, this is the way of dating when an item was made.
5. We use an optional extra one – a lion which is the old symbol for sterling silver (much nicer than just 925).

REGISTER YOUR OWN HALLMARK

As manufacturers we can register a hallmark on a corporate company’s behalf. This is a fantastic way of adding real value and cache to your premium incentive. Combined with the date symbol, this is a great device for commemoratiing an important event; a merger, opening a new office, a landmark date or anniversary. We have done this many times before and it especially popular with international corporates and financial companies. We include an official assay office card explaining the hallmark and can also produce an information card to further exlplain the significance of the corporate gift.

Check out our standard range of sterling silver promotional items at http://www.corporate-gifts-co.com/acatalog/corporate_gifts_sterling_silver.html

Call our sales team for more information.


What to do when your Marketing Budget is cut.

 Tuesday, October 28th, 2008

In these challenging times when the credit crunch is biting and marketing budgets are being slashed, how can companies get the biggest bang for their promotional buck?

There is plenty of anecdotal evidence that when times are tight, marketing spend goes upmarket. Sounds contradictory doesn’t it? But the reason is quite simple; when marketing departments are awash with budgets and feeling bullish about activity (sorry about the stock market reference, a bit insensitive), they happily sign off on big spend projects with lots of items aimed at the widest possible audience i.e. low value high volume promotions.

As now, when you have to make every penny count, promotional activity becomes more targeted. More effort is spent getting the promotional message to the right person in the right organisation. This significantly narrows down the audience and despite the smaller budget, hey presto, you’ve got more to spend on each recipient. You know these guys are key decision makers so you have to make the right impression, so the plastic pen you did last year to everyone on your database simply won’t do!

A move upmarket is inevitable, and that’s where the Corporate Gift Company can help.

There are three traditional product areas that compete in the premium incentive sector; sterling silver and silver plate, leather, and crystal.

Solid Sterling Silver has made a real comeback in recent times, British made, ethically sourced, recyclable, and unmistakable quality. See the Corporate Gifts Company’s range at;
http://www.corporate-gifts-co.com/acatalog/corporate_gifts_sterling_silver.html

Good quality Leather reeks of quality – literally, and the Corporate Gifts Co has a great collection of standard gifts in presentation gift boxes, all can be embossed with your corporate logo for maximum impact.
http://www.corporate-gifts-co.com/acatalog/corporate_gifts_leather.html

And as for all of our other up-market corporate gifts and premium incentives, check out the following;
http://www.corporate-gifts-co.com/acatalog/

Ring our sales team for advice about what the Corporate Gifts Company can do for you to beat the credit crunch.